This document analyzes McDonald's business using several frameworks. It conducts a SWOT analysis, identifying strengths such as brand awareness and convenient locations, and weaknesses like unhealthy perceptions. Opportunities include partnerships and promotions, while threats include competition and saturated markets. A Porter's Five Forces analysis finds medium new entrant pressure but high rivalry. The business model canvas outlines key partners, activities, resources, customer segments and value. A blue ocean strategy canvas compares McDonald's to KFC on factors like celebrity marketing, localization and new products.

1. Business Analysis on McDonald’s
CHEN DENGDENG (1155099980) CHEN SIJING (1155096892)
GUO XIN (1155099234) GUO QIAN (1155097109)
WU YUEJIA (1155103307) ZHANG XIAOMENG(1155096135)

2. Swot Analysis

3. Strengths Weaknesses
Opportunities Threats

4. Strengths Weaknesses
Opportunities Threats
Promotion
• Unique and prestigious brand awareness and brand value
• Brand image “Happy Uncle”
Price
• Inexpensive with low cost menu
Places
• Convenience to reach
• More than 3000 stores are established
• The stores are also established in transportation junction zone
Products
• Tasty and various
• Update timely
Strengths

5. Strengths
Weaknesses
Opportunities Threats
• Fast food like fried chicken and chips no longer fits in the standard of a
healthy lifestyle
• McDonald’s has been accused of food safety issues , sanitation issues
and a lack of supervision of its kitchens
Weaknesses

6. Strengths Weaknesses
Opportunities
Threats
• McDonalds is actively pursuing cooperation with third-party platforms
to provide convenience for its customers.
• McDonald is pursuing more flexible and diverse forms of promotion
through cooperation and co-promotion with movie publishers, sports
competition, and other agencies.
Opportunities

7. Strengths Weaknesses
Opportunities
Threats
• McDonald’s is facing fierce competition from its counterparts
• The development of food delivery apps and services are impairing the
advantage of McDonald
• More and more fast foods have made the market to a saturated
situation
Threats

8. Porter’s Five Force

9. • Threat of New Entrants: Medium Pressure
In fast food industry, entry barriers are relatively low. But MacDonald’s is
seen as a brand rather than a food restaurant merely.
• Threat of Substitute Products: Medium to High pressure
MacDonald’s doesn’t really have an entirely unique flavor.
Porter’s Five Forces

10. • Bargaining Power of Buyers: Low pressure
• Bargaining Power of Suppliers: Low pressure
• Rivalry Among Existing Firms: High Pressure
Currently, its main competitor is KFC. And there are also other fast food
brands in the market that become popular, like Burger King.
Porter’s Five Forces

11. Business Model Canvas

12. ● Franchise
holders
● Suppliers
● Comfortable place
& sitting
● Fast service
● Consistent quality
menu item
● Abroad range of
food choice
● Marketing
● Selling food and
beverages
● Delivering order
● Employees
● Restaurants
● Families
● Youngsters
● Business people
● Employee salaries
● Facility construction costs
● Raw materials
Procurement
● Marketing costs
● Internet
● App store
● Television
● Billboard
● Playful
● Pleasant
● Convenient
● Franchising
● Selling food and beverages

13. • Families
• Youngsters
• Business people
Business Model Canvas
• Comfortable
place & sitting
• Fast service
• Consistent quality
menu item
• Abroad range of
food choice
• Internet
• App store
• Television
• Billboard
• Playful
• Pleasant
• Convenient

14. • Franchising
• Selling food and
beverages
Business Model Canvas
• Employees
• Restaurants
• Marketing
• Selling food and
beverages
• Delivering order
• Franchise holders
• Suppliers
• Employee salaries
• Facility
construction costs
• Raw materials
Procurement
• Marketing costs

15. Blue Ocean Strategy Canvas

16. Celebrity Effect Localization New Products Price Environmental
Protection
Number of
Stores
Convenience of
Self-service
Order
Toys Supplier
Quality
Coffee Shop Customized
Products
McDonald’s VS KFC
McDonald's KFC
Low
High

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