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COMMUNICATE AND MOTIVATE:
HOW TO MANAGE CHANGE
Of change management projects FAIL
every year.
*https://www2.deloitte.com/content/dam/Deloitte/lu/Documents/public-sector/lu-demystifying-change-management.pdf
70%
Senior managers agree
COMMUNICATION is the biggest
problem.
http://rhmr.mediaroom.com/where-change-management-fails
46%
CHANGE CHALLENGES
 Initial reluctance for people to do things differently
 Not understanding WHY a change is being implemented
 Denial of requirement for change
 Overcoming objections is unique to each project and each organisation
 Language barriers in global organisations
 Managing change roll-out across multiple sites
CHANGE AND THE GRIEF CYCLE
USE THE GRIEF CYCLE TO YOUR ADVANTAGE
Shock and Denial:
Anger:
Bargaining:
Depression:
Acceptance:
Prevent resistance by communicating change as early as possible
Use strong emotion to motivate – offset anger at change by introducing
benefits to individuals of using EQMS
Use the ‘Why’ of EQMS
Use the downtime to continue training sessions and keep EQMS awareness
raised
Find your early EQMS champions and get them to encourage others still in
the earlier stages to understand how the software will improve their lives
STOP THE RUMOUR MILL
As soon as people get wind of change, the rumours start and resentment sets in (“Why
weren’t we told? How will it affect our jobs? Why should we change if they don’t want
to include us?” etc).
Early communication of plans for change must include ALL stakeholders.
UNDERSTAND THE ‘WHY?’
Without understanding the one key concept that drives people in your organisation, your
change project will fail.
Win hearts and minds by appealing to:
 A sense of pride in their work/the company (more efficient, better output with EQMS)
 An improvement in work/life balance (due to time savings made via EQMS)
 Possibility of promotion (more efficient with EQMS = business growth)
 Sense of being listened to (EQMS allows for feedback)
PLAN – DO – CHECK – ACT
PLAN: Lay out a clear strategy and inform key
stakeholders early on
DO: Implement your communications strategy
CHECK: Follow up with employees that
they understand why, how, and
what is changing
ACT: Identify gaps in employee understanding and
address with further communications
PLAN
 Identify all stakeholders from directors through to end users
 Plan channels of communication to use – email, posters, intranet etc
 Consider phases of communication: who needs to know what, when?
 Early communication to end users essential for easy adoption
DO
Tell everyone! Remember to explain:
 WHY your EQMS system will help THEM (less admin, more time on core tasks)
 WHY your EQMS system will help THE BUSINESS (ISO 9001 accreditation, business growth)
 WHAT your challenges are and how EQMS solves them (unique business challenges you face)
 HOW training for EQMS will be delivered (in groups? E-learning? From super users?)
CHECK
- Run an employee
survey to check
where
understanding about
EQMS currently lies
ACT
 Use feedback from survey and other contact points (emails, suggestions box, verbal
recommendations) to address knowledge gaps or common problems
 Return to PLAN stage
 Repeat the cycle until success!
EQMS INTEGRATED SOLUTION
Deliver and
manage positive
changes with
EQMS
Email: info@qualsys.co.uk
Tel: +44 (0) 114 282 3338
Fax: +44 (0) 114 282 3150
Web: www.eqms.co.uk
Qualsys Ltd
Aizlewood’s Mill,
Nursery Street,
Sheffield
S3 8GG, UK
Further Help & Support

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7 Step Guide To Successfully Managing a Change Project & Winning Stakeholders on Why

  • 1.
  • 2. COMMUNICATE AND MOTIVATE: HOW TO MANAGE CHANGE
  • 3. Of change management projects FAIL every year. *https://www2.deloitte.com/content/dam/Deloitte/lu/Documents/public-sector/lu-demystifying-change-management.pdf 70%
  • 4. Senior managers agree COMMUNICATION is the biggest problem. http://rhmr.mediaroom.com/where-change-management-fails 46%
  • 5. CHANGE CHALLENGES  Initial reluctance for people to do things differently  Not understanding WHY a change is being implemented  Denial of requirement for change  Overcoming objections is unique to each project and each organisation  Language barriers in global organisations  Managing change roll-out across multiple sites
  • 6. CHANGE AND THE GRIEF CYCLE
  • 7. USE THE GRIEF CYCLE TO YOUR ADVANTAGE Shock and Denial: Anger: Bargaining: Depression: Acceptance: Prevent resistance by communicating change as early as possible Use strong emotion to motivate – offset anger at change by introducing benefits to individuals of using EQMS Use the ‘Why’ of EQMS Use the downtime to continue training sessions and keep EQMS awareness raised Find your early EQMS champions and get them to encourage others still in the earlier stages to understand how the software will improve their lives
  • 8. STOP THE RUMOUR MILL As soon as people get wind of change, the rumours start and resentment sets in (“Why weren’t we told? How will it affect our jobs? Why should we change if they don’t want to include us?” etc). Early communication of plans for change must include ALL stakeholders.
  • 9. UNDERSTAND THE ‘WHY?’ Without understanding the one key concept that drives people in your organisation, your change project will fail. Win hearts and minds by appealing to:  A sense of pride in their work/the company (more efficient, better output with EQMS)  An improvement in work/life balance (due to time savings made via EQMS)  Possibility of promotion (more efficient with EQMS = business growth)  Sense of being listened to (EQMS allows for feedback)
  • 10. PLAN – DO – CHECK – ACT PLAN: Lay out a clear strategy and inform key stakeholders early on DO: Implement your communications strategy CHECK: Follow up with employees that they understand why, how, and what is changing ACT: Identify gaps in employee understanding and address with further communications
  • 11. PLAN  Identify all stakeholders from directors through to end users  Plan channels of communication to use – email, posters, intranet etc  Consider phases of communication: who needs to know what, when?  Early communication to end users essential for easy adoption
  • 12. DO Tell everyone! Remember to explain:  WHY your EQMS system will help THEM (less admin, more time on core tasks)  WHY your EQMS system will help THE BUSINESS (ISO 9001 accreditation, business growth)  WHAT your challenges are and how EQMS solves them (unique business challenges you face)  HOW training for EQMS will be delivered (in groups? E-learning? From super users?)
  • 13. CHECK - Run an employee survey to check where understanding about EQMS currently lies
  • 14. ACT  Use feedback from survey and other contact points (emails, suggestions box, verbal recommendations) to address knowledge gaps or common problems  Return to PLAN stage  Repeat the cycle until success!
  • 15. EQMS INTEGRATED SOLUTION Deliver and manage positive changes with EQMS
  • 16. Email: info@qualsys.co.uk Tel: +44 (0) 114 282 3338 Fax: +44 (0) 114 282 3150 Web: www.eqms.co.uk Qualsys Ltd Aizlewood’s Mill, Nursery Street, Sheffield S3 8GG, UK Further Help & Support