This document provides guidance on how to gain support for continuous delivery from middle management. It recommends starting small with minimal viable products to test ideas and gain buy-in. Using tools that provide transparency across roles can help align priorities by giving stakeholders shared visibility. Gathering metrics and customer feedback through application insights allows validating that changes are adding value and improving the product for users. An emphasis on communication, removing bottlenecks, and closing the feedback loop can help middle management understand and support the continuous delivery approach.