Jessica plans to create a makeup brand called "Gloss Lasting" with a neutral color scheme. She will design a magazine cover, poster, and portfolio layout featuring her brand. For the magazine cover, she will use the font "Vogue" and feature a close-up photo of makeup with her mascara replacing another brand. The poster will advertise discounts and include photos of bright makeup products. Her portfolio will have 7 makeup look photos with her brand logo at the bottom left. She outlines her schedule, resources, and contingencies to complete the project.

1. Pre-Production
Jessica crosland

2. Style sheet
I like this mix of neutral tanned colours which give a
glow affect towards my 3 different outcomes, I will
be using these colours for the eyeshadow as it’s a
natural look I am creating but still a bit intense. I am
aiming for my colour scheme to match e.g. fonts
and the rest of the layout of that design therefore
this makes it stand out more and look professional.
I also focused on a mascara for my magazine cover
of a way of advertising which my own brand logo
will feature on this, also using the makeup layout
with lots of different products to grab the
audiences attention.

3. Style sheet
I will be using the fonts like ‘vogue’ for
my titles because it is similar and used
a lot for real magazines, it also stands
out and is bold. I really like the script
fonts because they look appealing to
my audience.
On the left is a similar existing makeup
brand logo, this is what I am looking to
create with an image behind the font
because my audience voted this on my
survey I also like the faded light colour
scheme which creates a calm mood
and vibe to the image which I like.

4. Layout 1 magazine front
cover
For my magazine front cover this is an
idea which I am looking to create for
my final product.
The font ‘vogue’ is the font which
stands out the most and I really like it
because it grabs the attention to my
audience,bold.The background is very
similar to the photo I am looking to
produce it’s a close up of the makeup
so the audience are able to see every
detail of the makeup and the lighting
is cool, neutral which will be very
similar to mine.
I'm also using one of my makeup
products a mascara which I will use
Photoshop to replace the brand with
my own makeup brand which is ‘gloss
lasting’ to advertise, around my cover
will also be phrases which encourage
my audience to want to buy the
magazine to see the makeup products.

5. Layout 2—poster
for makeup brand
UP TO 30%OFF
For my poster cover this
layout is very similar to what I
am looking to produce. The
background is a black border
with makeup products
surrounding so my audience
are able to see all the makeup
products. I will be focusing on
bright saturated coloured
makeup products because
they stand out the most whilst
also have phrases of ‘up to
30% off’ written on as this will
pull the audience in to buying
my makeup products if there
is money off and results in
more sales.
I will also maybe have a quote
phrase about makeup which
normally feature on makeup
posters.
Quote in
the middle

6. Layout 3-makeup
portfolio
This image is the exact layout of my
makeup portfolio, with 7 images
spilt on a border layout with close
ups of the eye makeup and the
makeup looks . I will also be
including my own makeup brand
logo of the kiss mark with the ‘gloss
lasting’ on top this promotes my
brand and will be at the bottom left
of the portfolio.
There will also be a title at the top of
the portfolio which will be ‘gloss
lasting portfolio’ this will be a script
font in a pink shade to also link to
the eyeshadow which
this is what I also did for my
magazine front cover.
TITLE

7. Props & Locations
Props/Costume needed Locations needed
fonts Dafont.com
Makeup products My bedroom
Makeup brand logo Google images
colours photoshop
Model My Bedroom
Ring light My bedroom
Layout of the poster, magazine and
portfolio
photoshop

8. Contingency Planning
Potential Issue Solution
I might not be able to find images which are
appropriate for my makeup logo.
take my own images for he background of my
logo if he case.
The computer which I chose to use might not
have photoshop on it.
complete a different PowerPoint until the
computer I use has photoshop.
The quality of the pictures I take may look
more pixel when I put them in photoshop.
use the shift button enlarging the image, or
make the image smaller so its less pixelated.
It might not go to plan on photoshop and may
mess up my experiments or layout.
I could either use the backwards to or restart
that specific thing again which I messed up.
the model may not turn up for the
photoshoot.
have a backup plan of another model or
myself to be in the photos.
the model may not look the way you
want them to and the photos may not
come out as planned.
alter the image in Photoshop to how you want

9. Health and Safety
Potential Issue How will the issue be
avoided?
brightness on the computer screen this may
cause your eyes to hurt.
take regular brakes don’t spend the full day
staring at the computer screen.
when using the ring light or take the photos of
the models this also may be to bright for there
eyes.
only take a couple of photos each time with
breaks and by turning the bight ring light off.
the main studio lights might start to become
very hot after a certain time.
don’t let anyone touch the studio lights or get
to close to them as they may become to hot
with the makeup on.
The model may be allergic to any of the
makeup products which I will be using.
I will ask them before hand if they are allergic
to any types of products which I will be using.

10. Schedule
Day Plan of Action Resources Required
Day 1  take all my photos, my model in a
background.
 my bedroom for the
background and using my
camera for images.
Day 2  take more photos, maybe improve  a camera,model,my
bedroom
Day 3  download all of the photos onto my laptop
 an choose my favourites ones
 camera, card and laptop
Day 4  edit the photos to high quality maybe even
on Photoshop.
 laptop Photoshop
Day 5  edit the photos to high quality maybe even
on Photoshop.
 laptop, Photoshop
Day 6  Putting my magazine cover together  laptop, Photoshop
Day 7  putting my poster together  laptop, Photoshop
Day 8  putting my portfolio together  laptop, Photoshop