The proposal outlines an adventure pixel game called "On My Way Home" that follows the story of a cat trying to find its way back home through an urban city at midnight. The cat must avoid obstacles and jump over buildings to travel around the city while collecting food and treats to regain health. The target audience is 13-18 year old females, but anyone over 13 can enjoy it. Research from other similar games will be used for inspiration during production. The game aims to entertain and not offend any social groups through its content or advertising, which will be original creations and different from existing products.

1. Proposal for Interactive Media Product
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Working Title:
What is it called? This can change if you think of something better later
On my Way Home
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
My game is meant for entertainment purposes.
Genre:
What sort of product is it
Adventure pixel game.
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
My game follows the adventures of a cat trying to find his way home. It’s set in the big city
around midnight and the cat must avoid obstacles (like dogs or broken glass) to get back
home. The cat must jump over buildings to travel around the city and collect food/treats to
regain health.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
My game is aimed at 13-18 year-olds and femalesis the targeted audience, although anyone
else above that age or of any gender can enjoy it too. This can appeal to people who like
animals, cats or adventure games or prefer games that aren’t too complicated.
Research and Planning:
What elements of your research and planning will you use in your final production?
Where will you use your research and planning in your final production?
I can look at the examples I researched to remind myself of the different styles and colours
of each game whenever I need some inspiration. Reflecting on planning can also let me see
my initial ideasand notes for my game which is useful for when I’m producing the final
project. I can see what I wrote down for ideas, equipment etc.
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
My game doesn’t include anything that younger people can’t view and it is appropriate for
all ages. It doesn’t go against anyone’s religions, ethnicities or social groups. I will ask

2. Proposal for Interactive Media Product
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different people’s opinions to clarify this and get feedback so I can make improvements if
necessary. My characters and advertising like logos, names and characters are my own
creation and I shouldn’t go against existing products.