This document discusses opportunities for Western academic publishers in China. It notes that China is a rapidly growing market with increasing research output and funding. However, it is also highly competitive. The document outlines several strategies publishers can consider to engage with the Chinese market, including developing local language materials, using social media platforms allowed in China, attending Chinese conferences, exploring co-publishing opportunities with Chinese partners, and developing a long-term strategic plan focused on impact and relationships within China. It also discusses China's increasing open access policies and investments in research universities that could affect publishing opportunities.
Encouraging Openness and how stakeholder policies can support or block it!"CIARD Movement
Funders, authors and readers may want open access to research, but can they achieve it? A researcher who has been encouraged to make their work open has to deal with regulations, guidance, and mandates from their institution, their funders, their publisher and their national government. These policies are often complex and can be ambiguous, or in conflict with each other.
A supportive policy environment and guidance through the relationship of one policy to another has proved to be essential for real progress in opening access to research. How should policies support the researcher and the research process? How can policies based on commercial profit fit into an open environment? What role do funders have in protecting their investment and the public interest?
Presented by Bill Hubbard
Bill Hubbard is the Director of the Centre for Research Communications (CRC) at the University of Nottingham, incorporating the work of SHERPA. The CRC has a portfolio of Open Access projects and services and is a recognised centre of expertise for OA development, policy, repositories and infrastructure.
Bill created the award-winning OA services RoMEO, JULIET and OpenDOAR, which are used around the world to unpick details of stakeholder policies, development policy and which underpin repository use. The CRC have also recently launched FACT, to support researchers in complying with specific RCUK and Wellcome Trust OA polices. Bill has also worked closely with OA publishers and advised on the transitions involved for commercial publishers from traditional to OA business models.
IWMW 2000: HERO: Higher Education and Research OpportunitiesIWMW
Slides for the plenary talk on "HERO: Higher Education and Research Opportunities" presented at the IWMW 2000 event held at the University of Bath on 6-8 September 2000.
See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2000/sessions .html#harris
10 minutes country presentations at UNESCO Regional Latin America and the Caribbean Consultation on Open Access to Scientific Information and Research. UNESCO, Kingston, Jamaica, 5-8 March 2013
New Regional Cooperation Model by Integrating Cluster InitiativesGerd Meier zu Koecker
New Regional Cooperation Models can be understood as promising approach to better implement regional smart specialization strategies. In such Models cluster initiatives do play an important role, but have to better integrate other SME intermediaries. The presentation describes how such Models look like and what are the necessary policy framework conditions.
What does value chain assessment mean from the feed perspectives?ILRI
Presented by Ben Lukuyu and Brigitte Maass at the CGIAR Research Program on Livestock and Fish Value Chain Development Team Meeting, Nairobi, 5-8 March 2012
Encouraging Openness and how stakeholder policies can support or block it!"CIARD Movement
Funders, authors and readers may want open access to research, but can they achieve it? A researcher who has been encouraged to make their work open has to deal with regulations, guidance, and mandates from their institution, their funders, their publisher and their national government. These policies are often complex and can be ambiguous, or in conflict with each other.
A supportive policy environment and guidance through the relationship of one policy to another has proved to be essential for real progress in opening access to research. How should policies support the researcher and the research process? How can policies based on commercial profit fit into an open environment? What role do funders have in protecting their investment and the public interest?
Presented by Bill Hubbard
Bill Hubbard is the Director of the Centre for Research Communications (CRC) at the University of Nottingham, incorporating the work of SHERPA. The CRC has a portfolio of Open Access projects and services and is a recognised centre of expertise for OA development, policy, repositories and infrastructure.
Bill created the award-winning OA services RoMEO, JULIET and OpenDOAR, which are used around the world to unpick details of stakeholder policies, development policy and which underpin repository use. The CRC have also recently launched FACT, to support researchers in complying with specific RCUK and Wellcome Trust OA polices. Bill has also worked closely with OA publishers and advised on the transitions involved for commercial publishers from traditional to OA business models.
IWMW 2000: HERO: Higher Education and Research OpportunitiesIWMW
Slides for the plenary talk on "HERO: Higher Education and Research Opportunities" presented at the IWMW 2000 event held at the University of Bath on 6-8 September 2000.
See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2000/sessions .html#harris
10 minutes country presentations at UNESCO Regional Latin America and the Caribbean Consultation on Open Access to Scientific Information and Research. UNESCO, Kingston, Jamaica, 5-8 March 2013
New Regional Cooperation Model by Integrating Cluster InitiativesGerd Meier zu Koecker
New Regional Cooperation Models can be understood as promising approach to better implement regional smart specialization strategies. In such Models cluster initiatives do play an important role, but have to better integrate other SME intermediaries. The presentation describes how such Models look like and what are the necessary policy framework conditions.
What does value chain assessment mean from the feed perspectives?ILRI
Presented by Ben Lukuyu and Brigitte Maass at the CGIAR Research Program on Livestock and Fish Value Chain Development Team Meeting, Nairobi, 5-8 March 2012
Transforming the Application of Cancer Staging with Intelligent ContentRob Hanna, ECMs
Faced with the task of publishing the next edition of the AJCC Cancer Staging Manual, the staff at the American Joint Committee on Cancer (AJCC) realized that there had to be a better way to facilitate the updates to the content and distribution to a growing number of critical channels. In 2013, they turned their mind to Intelligent Content and enlisted the help of a team of professional technical communicators and information architects to devise a solution.
Over the past four decades, the AJCC has used traditional medical publishers to produce and distribute print versions of the manual and staging forms used by clinicians worldwide to stage all forms of cancer to determine treatment and predict patient outcomes. Every seven years, world-renowned physicians gather to evaluate the science and produce updates to the cancer staging manual. With the rapid developments in cancer research and increased prevalence of electronic health records, the AJCC realized that their business model had to evolve. They required more agile publishing capabilities than the traditional publishers could offer. They also needed more control over their content to fulfill delivery to a growing number of distribution channels.
Over the past year, the AJCC has transformed their content for the most prevalent forms of cancer using a specially-trained team of writers to improve upon the clarity and consistency of the information. This content sits on top of specialized DITA/XML allowing for sophisticated reuse and repurposing of the content. This session will present the business case for the Cancer Staging Content Transformation (CSCoT) project and discuss the wins and challenges of their Intelligent Content strategy.
Mandy Smith (Cranfield University) - “Mapping the information needs of resear...ARLGSW
Presentation from the 6th CILIP ARLG-SW Discover Academic Research and Training Support Conference (DARTS6). Dartington Hall, Totnes, Thursday 24th – Friday 25th May 2018
Datacenter event - PEDCA general presentation - esther van bergen - 15-09-14Karim Network
On September 15th, Green IT Amsterdam and Paris Region Entreprises invited you to join them in Paris and get some insight into European knowledge and expertise on datacenters, especially on the sustainability issues.
WE learned more about the PEDCA project and How to reorganize computer rooms and data centers in an energy efficient way !
26 November 2018. The Platform for Africa-Europe Partnership on Agricultural Research for Development (PAEPARD) supports since 2009 research collaboration between a wide range of organizations in Africa and Europe.
INGSA James Wilsdon - Evidence-informed policy makingOECD Governance
Presentation by James Wilsdon, Vice President of INGSA, Professor, University of Sheffield, at the event on Governing better through evidence-informed policy making, 26-27 June 2017. For further information please see http://www.oecd.org/gov/evidence-informed-policy-making.htm
Update and forward plan for ENUMERATE - Digitisation intelligence for EuropeNicholas Poole
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Glasgow university funds for academic business collaboration, Elwod Vogt, Uni...AlbaInnovationCentre
Elwood Vogt is the Knowledge Transfer Manager at the University of Glasgow and is a key member of the Encompass team which also includes the Universities of Strathclyde, Aberdeen and Stirling. Elwood will explain what the Encompass universities can offer in terms of funding R&D and accessing specialist academic expertise.
CT/ACE Collections Management Traineeship ProgrammeNicholas Poole
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Transforming the Application of Cancer Staging with Intelligent ContentRob Hanna, ECMs
Faced with the task of publishing the next edition of the AJCC Cancer Staging Manual, the staff at the American Joint Committee on Cancer (AJCC) realized that there had to be a better way to facilitate the updates to the content and distribution to a growing number of critical channels. In 2013, they turned their mind to Intelligent Content and enlisted the help of a team of professional technical communicators and information architects to devise a solution.
Over the past four decades, the AJCC has used traditional medical publishers to produce and distribute print versions of the manual and staging forms used by clinicians worldwide to stage all forms of cancer to determine treatment and predict patient outcomes. Every seven years, world-renowned physicians gather to evaluate the science and produce updates to the cancer staging manual. With the rapid developments in cancer research and increased prevalence of electronic health records, the AJCC realized that their business model had to evolve. They required more agile publishing capabilities than the traditional publishers could offer. They also needed more control over their content to fulfill delivery to a growing number of distribution channels.
Over the past year, the AJCC has transformed their content for the most prevalent forms of cancer using a specially-trained team of writers to improve upon the clarity and consistency of the information. This content sits on top of specialized DITA/XML allowing for sophisticated reuse and repurposing of the content. This session will present the business case for the Cancer Staging Content Transformation (CSCoT) project and discuss the wins and challenges of their Intelligent Content strategy.
Mandy Smith (Cranfield University) - “Mapping the information needs of resear...ARLGSW
Presentation from the 6th CILIP ARLG-SW Discover Academic Research and Training Support Conference (DARTS6). Dartington Hall, Totnes, Thursday 24th – Friday 25th May 2018
Datacenter event - PEDCA general presentation - esther van bergen - 15-09-14Karim Network
On September 15th, Green IT Amsterdam and Paris Region Entreprises invited you to join them in Paris and get some insight into European knowledge and expertise on datacenters, especially on the sustainability issues.
WE learned more about the PEDCA project and How to reorganize computer rooms and data centers in an energy efficient way !
26 November 2018. The Platform for Africa-Europe Partnership on Agricultural Research for Development (PAEPARD) supports since 2009 research collaboration between a wide range of organizations in Africa and Europe.
INGSA James Wilsdon - Evidence-informed policy makingOECD Governance
Presentation by James Wilsdon, Vice President of INGSA, Professor, University of Sheffield, at the event on Governing better through evidence-informed policy making, 26-27 June 2017. For further information please see http://www.oecd.org/gov/evidence-informed-policy-making.htm
Update and forward plan for ENUMERATE - Digitisation intelligence for EuropeNicholas Poole
Presentation to the European Member States Expert Group on digitisation, digital preservation and online access to cultural heritage, looking at the outcomes and next steps with the ENUMERATE project to create intelligence about digitisation for Europe.
Glasgow university funds for academic business collaboration, Elwod Vogt, Uni...AlbaInnovationCentre
Elwood Vogt is the Knowledge Transfer Manager at the University of Glasgow and is a key member of the Encompass team which also includes the Universities of Strathclyde, Aberdeen and Stirling. Elwood will explain what the Encompass universities can offer in terms of funding R&D and accessing specialist academic expertise.
CT/ACE Collections Management Traineeship ProgrammeNicholas Poole
An introduction to the joint Arts Council England/Collections Trust Collections Management Traineeship Programme for employers and prospective candidates.
Cottingham Junior Public School Gr JK - 6 ProfileEvanSage
Cottingham is committed to providing a learning environment that fully prepares children for successful living in a challenging world and that encourages self-directed problem solving and active participation. Teaching and learning focus on the acquisition and application of knowledge, attitudes, and skills. Evaluation consists of varied approaches; student progress is communicated to both parents and students. Expectations for achievement and work habits are high and consider individual differences.
Presentation from Dominique Babini (CLACSO) and Arianna Becerril (Redalyc-AmeliCA-UAEM) at webinar "Open Access 2020 Equity and inclusion in global open access scholarly communications" DST-Center for Policy Research, Indian Institute of Science, 24 October 2020
Video of webinar: https://www.youtube.com/watch?v=cmRMKIpRdsQ&feature=emb_logo&ab_channel=DST-CentreforPolicyResearch%2CIISc%2CBangalore
Program: https://dstcpriisc.org/2020/10/16/equity-and-inclusion-in-global-open-access-scholarly-communications/
Presentation from Dominique Babini (CLACSO) and Arianna Becerril (UAEM-REDALYC-AMELICA) at: webinar: Open Access 2020 Equity and inclusion in global open access scholarly communications. DST-Center for Policy Research, Indian Institute of Science. 24 octubre 2020.
Video of presentation: https://www.youtube.com/watch?v=cmRMKIpRdsQ&ab_channel=DST-CentreforPolicyResearch%2CIISc%2CBangalore
Program: https://dstcpriisc.org/2020/10/16/equity-and-inclusion-in-global-open-access-scholarly-communications/
Open access for the inaugural @OpenResLDN meeting 2015 01 19Chris Banks
Slides that I will speak to at the inaugural meeting of OpenResLDN on 19th January 2015. January 2015 sees the 350th anniversary of the first ever journal publication - the Journal des Savants. We are now in the 21st year of the Open Access movement and the UK and European policies are really beginning to drive change and innovation. That change is not fast enough for some, and for others - particularly those covered by the policies, or seeking to implement policy - just a little too fast sometimes.
The presentation discusses the current largely commercial-based publishing system and contextualizes it within the research assessment system. It presents institution-based non-for -profit publishing initiaves and the European Commissions policies and supports in the direction of empowering this type of scholarly communication.
OpenAIRE-COAR conference 2014: Aligning Repository Networks - RED CLARA/LaRef...OpenAIRE
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Session 1: Aligning Repository Networks.
RED CLARA/LaReferencia, by Carmen Gloria Labbe, Deputy General Manager of RedCLARA.
Lightning Talk Session 2: Achieving 100% Open Access to Research Publications
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presented by Ronan Cox, Dublin City University;
5 Years of HRB Open Research in 5 Minutes
presented by Hannah Wilson, F1000;
National Open Access Repositories: Strengthen and Align Ireland’s Network of Open Access Repositories
presented by Christopher Loughnane, University of Galway;
The National Open Access Monitor Project
presented by Catherine Ferris, IReL.
The role of open access with regards to bibliometrics in the merit and resour...Gustaf Nelhans
– The spectres of predatory publishing and mediocre research.
The Farewell Visiting Fellow Lecture, 22 October 2018. University library, University of Southern Denmark
This presentation was provided by Ylann Schemm of the Elsevier Foundation, during the NISO Hot Topic Virtual Conference "Building an Equitable, Global Research Community." The event was held on October 26, 2022.
1. The World is Flat for
Scholarly Publishing
Caitlin Meadows SSP Webinar April 2015
2. • China is a rapidly growing market which is attractive to Western
publishers. It is also highly competitive.
• Period of integration from 2000s saw more rapid expansion and
integration. More collaboration with Western presses, and desire by
authors to be published in high-impact Western journals
• What are their goals?
• develop international impact of research and publications
Why China?
3. • Mismatch between volume of submissions and subscriptions
(sometimes volume over quality); how to position titles ‘beyond the impact
factor’
• ‘To consortia or not to consortia?’ (NSTL, CALIS)
• Untapped potential in other market segments – Tier 1, Tier 2, corporate
• Potential from OA/APCs
• Society membership potential
• ‘Flatlining’ of revenue/market saturation?
• Opportunities for ebooks or different content streams (e.g. reprints)?
Common Publisher Assertions
4. R&D spending, selected countries 2000–2015; the dotted lines indicate projections, based on announced targets.
Source: Knowledge, networks and nations: Global scientific collaboration in the 21st century,
The Royal Society, 2011
5. Institute of Scientific and Technical Information of China (ISTIC) report
(Sep 26, 2014): Chinese authors published 1.37 million papers in
international journals from 2004 to Sep 2014
Increased of 19.8% compared to 2013, with the same rank (2nd)
China’s total expenditure on research and development (R&D) has increased
by 23% a year on average over the past decade.
According to Premier Li Keqiang’s speech at the opening session of the
annual National People’s Congress, the central government’s expenditure on
science and technology in 2014 was set at US$43.6 billion (267.4 billion yuan
renminbi) – an 8.9% rise on 2013
Authorship and Readership – and Revenue
7. • Project 211 is a government-organized project to help form national key
universities and colleges
• Started in 1995 by the Ministry of Education of the People's Republic of
China, with the intent of raising the research standards of high-level
universities in China and cultivating strategies for socio-economic development
• There are currently 113 universities/institutions in the 211 Project. These have
met certain scientific, technical, and human resources standards and offer
advanced degree programmes
• Important target list for ‘Tier 1’ market
• Demarcation of ‘Tier 1’ and ‘Tier 2’
• Will this affect the publishing landscape..?
Project 211
8. China’s 12th 5-year plan announced in 2011. Development of 7 key
industries:
• New energy – solar, wind, nuclear
• Energy conservation and environmental protection
• Biotechnology – drugs/medical devices
• New materials
• New IT
• High-end equipment manufacture
• Clean-energy vehicles
http://www.kpmg.com/cn/en/issuesandinsights/articlespublications/publicationseries/5-years-plan/pages/default.aspx
Future Trends
9. 9
Chinese Speak a Different Language…
Consider what to translate/not
Social media
Direct engagement
10. Brand Awareness
• Local language material (librarians/researchers/discoverability)
• Social media (Weibo, WeChat)
• YouTube, Facebook, and Twitter are blocked in China (LinkedIn not)
• Local language websites .cn domain names, local search (Baidu)
• Attending conferences (often pay to speak)
• Education events (how to publish) – way to engage authors
• Author services – language editing, help to publish, helpdesk services
• Equal importance to subscription-based and OA titles
• Society membership campaigns/market research to assess what
members/authors/readers really want
10
12. Open Access Developments
Mandates announced in May 2014
• Chinese Academy of Sciences (CAS)
- Requires its researchers and graduate students to deposit final, peer-reviewed
manuscripts of research articles into the open access repositories of their
respective institutes within 12 months of their official publication in
academic journals;
- Encourages researchers to deposit previously published articles into their
respective institutional repositories as well;
- Authorizes libraries and information departments to develop detailed open
access guidelines in accordance with copyright laws.
• National Natural Science Foundation of China (NSFC)
- Requires researchers to deposit final, peer-reviewed manuscripts of research
articles into NSFC repository within 12 months of their official publication;
- To build NSFC institutional repository.
12
13. Co-publishing Opportunities
13
Can act as a ‘bridge’ to the market, but research goals in advance
• Co-publishing with a Chinese publisher (Chinese ISSN)
• Can be distributed via the postal system
• Subscription fee can be charged
• Advertising
• Industry sponsored ‘best of’ with a local partner
• Local partner does not have to be a ‘Chinese’ publisher
• Single or multiple sponsor options
• Distribution typically via sales reps
• ‘Import’ model
• Mail journal into China (from Hong Kong or elsewhere)
• Assigned ‘regular’ ISSN
14. Pulling all the data together to make a long-term plan and commitment to China
What is your impact on and with China ?
Sales (market analysis, gap): Consortia? Direct? Corporate?
Online usage (including OA content, analytics)
Local editorial board members (active)
Chinese authors/co-authors
Attending/organizing local meetings
Local language material/website, what aspects to promote, social media
Local language editions – using connections
Trusted local staff, contacts and partners
Your educational outreach (systems/training)
How you are viewed in China, your reputation
15. Develop a strategic plan for you to progress your aims in the
Chinese academic community
Guanxi
China Footprint
16. Caitlin Meadows
Publishing Services Director
The Charlesworth Group
caitlin.meadows@charlesworth-group.com
www.charlesworth-group.com
(Case studies available to download)
Thank you!