This document discusses utilizing social media, such as Facebook and Twitter, to distribute journal content. It provides tips for creating accounts, posting engaging content from the journal and other relevant sources, growing followers, and analyzing the results. The author shares that their journal, Clinical Chemistry, has seen steady growth in social media followers and engagement over time, demonstrating how social media can effectively promote a journal's brand and discussions around its content.
Taylor & Francis: Use of Social Media by the LibrarySIBiUSP
O Futuro da Biblioteconomia no Brasil: Workshop Interativo
Quando: 07 de outubro de 2015 – 10h – 15h
Onde: Auditório do INRAD
Instituto de Radiologia do Hospital das Clínicas da Faculdade de Medicina da USP
Av. Dr. Enéas de Carvalho Aguiar, s/nº – Rua 1 – Cerqueira César – São Paulo, SP.
Science and Social Media: The Importance of Being OnlineChristie Wilcox
This powerpoint was a part of a 2 hour workshop on social networking for scientists that was given at the 2012 NIH, NIGMS Fourth Biennial National IDeA Symposium of Biomedical Research Excellence (NISBRE).
Joining the ‘buzz’ : the role of social media in raising research visibility ...Eileen Shepherd
[This presentation is based on my previous presentation, of the same title, at the LIASA 2014 conference. It was presented as a webinar for LIASA Higher Education Libraries Interest Group on 6/11/2014]
Traditional bibliometric methods of evaluating academic research, such as journal impact factors and article citations, have been supplemented in the past 5-10 years by the development of altmetrics (alternative metrics or article level metrics). Altmetrics measures impact of research, data and publications, such as references in data and knowledge bases, article views, downloads and mentions in social media and news media. This presentation gives a brief background to altmetrics and demonstrates how Rhodes University librarians are using social media to raise the visibility of the research output of their institution. (Rhodes University is in Grahamstown, South Africa)
Taylor & Francis: Use of Social Media by the LibrarySIBiUSP
O Futuro da Biblioteconomia no Brasil: Workshop Interativo
Quando: 07 de outubro de 2015 – 10h – 15h
Onde: Auditório do INRAD
Instituto de Radiologia do Hospital das Clínicas da Faculdade de Medicina da USP
Av. Dr. Enéas de Carvalho Aguiar, s/nº – Rua 1 – Cerqueira César – São Paulo, SP.
Science and Social Media: The Importance of Being OnlineChristie Wilcox
This powerpoint was a part of a 2 hour workshop on social networking for scientists that was given at the 2012 NIH, NIGMS Fourth Biennial National IDeA Symposium of Biomedical Research Excellence (NISBRE).
Joining the ‘buzz’ : the role of social media in raising research visibility ...Eileen Shepherd
[This presentation is based on my previous presentation, of the same title, at the LIASA 2014 conference. It was presented as a webinar for LIASA Higher Education Libraries Interest Group on 6/11/2014]
Traditional bibliometric methods of evaluating academic research, such as journal impact factors and article citations, have been supplemented in the past 5-10 years by the development of altmetrics (alternative metrics or article level metrics). Altmetrics measures impact of research, data and publications, such as references in data and knowledge bases, article views, downloads and mentions in social media and news media. This presentation gives a brief background to altmetrics and demonstrates how Rhodes University librarians are using social media to raise the visibility of the research output of their institution. (Rhodes University is in Grahamstown, South Africa)
Social Media for The Scientific Community (and scientists) AOCS presentationKrista Neher
Krista Neher (www.kristaneher.com) the CEO of Boot Camp Digital gave this presentation at the annual AOCS (Your Global Fats and Oils Connection) at their annual conference in Long Beach California.
Krista presented on how scientists and the scientific community can harness the power of social media to better collaborate and communicate.
This presentation includes:
- Introduction to social media
- Why social media is important
- The changing state of our environment
- How the scientific community can use social media
- Case studies and examples of how the scientific community is using social media to collaborate
- The benefits of social media
Krista Neher is a professional international social media speaker, bestselling author of the Social Media Field Guide, co-author of the first textbook on social media marketing and the CEO of Boot Camp Digital.
Constructing A Professional Presence - HEA Professional Presences For Academi...Thomas Lancaster
This presentation formed part of the HEA workshop on Professional Presences For Academics and looked at the different social sites on which academics should develop an online presence in order to promote themselves, engage students and employers and publicise their research.
Intro to Twitter & social media concepts for use in CME. Follow us at http://twitter.com/EinsteinMed. Related video interviews at end of presentation and at http://bit.ly/OW5wiT and http://bit.ly/TWuZXP
Academics' online presence: Assessing and shaping your online visibility_26oc...SarahG_SS
In our digital world, if you use the web, you have an online presence. And academics are no exception. Universities have webpages profiling their staff. Academic networks, like LinkedIn, Academia.edu and more, are used by researchers around the globe to keep in contact with colleagues and collaborators. And social media are everywhere you turn.
As an academic, you want your research outputs to be found and read. Making a difference and having an influence is almost a job requirement. Nowadays, the expectation is that you can be found online. So, what can you do to be aware of how you appear online? And, what can you do to increase your visibility? This presentation was part of a session for academics wanting to find out how they can review their existing digital footprints and shadows, make decisions about what kind of online presence they would like and plan how they can achieve it.
Several different possible ways of increasing their visibility as well as the visibility of their research and their outputs are discussed.
Maximizing the Use of Social Media and Technology at AIRI InstitutesSanky Inc.
Presentation about the use of social technology for scientific research institutions.
Delivered October 2011 at the Annual Meeting of the Association of Independent Research Institutes (AIRI).
Social Media and Your Library: Strategies to Lead the WaySteven Lastres
Social media is ubiquitous in our society, and, as a result, a new culture of sharing and transparency exists. The concept of open leadership builds upon this new cultural engagement in social media and challenges us to use social media as a leadership tool. This program provides an overview of how to develop an open leadership strategy that can be applied to effectively and productively use social media for both personal and professional purposes.
Takeaway 1: Participants will be able to list the 10 elements of open leadership and explain why social media can play an important role in leadership and management.
Takeaway 2: Participants will be able to identify at least four examples of how social media can be applied strategically as a leadership tool in the work place.
Takeaway 3: Participants will be able to explain how to conduct an openness audit and use those results to develop a personal or professional social media strategic plan.
Who should attend: Managers and leaders in the field of law librarianship
Track(s): Library Management, Information Technology, Reference, Research and Client Services
Presenters:
Jennifer S. Murray (Coordinator & Moderator)
Kathleen Brown (Speaker)
Steven Antonio Lastres (Speaker)
Topics: Programs, Programs and Workshops
Includes an overview to the social and participatory aspects of the Web, an overview of social media tools, and commonly used metrics for evaluating specific social media tools. Additionally, case examples will be provided on the use of social media in health communication and public health.
Social Media for The Scientific Community (and scientists) AOCS presentationKrista Neher
Krista Neher (www.kristaneher.com) the CEO of Boot Camp Digital gave this presentation at the annual AOCS (Your Global Fats and Oils Connection) at their annual conference in Long Beach California.
Krista presented on how scientists and the scientific community can harness the power of social media to better collaborate and communicate.
This presentation includes:
- Introduction to social media
- Why social media is important
- The changing state of our environment
- How the scientific community can use social media
- Case studies and examples of how the scientific community is using social media to collaborate
- The benefits of social media
Krista Neher is a professional international social media speaker, bestselling author of the Social Media Field Guide, co-author of the first textbook on social media marketing and the CEO of Boot Camp Digital.
Constructing A Professional Presence - HEA Professional Presences For Academi...Thomas Lancaster
This presentation formed part of the HEA workshop on Professional Presences For Academics and looked at the different social sites on which academics should develop an online presence in order to promote themselves, engage students and employers and publicise their research.
Intro to Twitter & social media concepts for use in CME. Follow us at http://twitter.com/EinsteinMed. Related video interviews at end of presentation and at http://bit.ly/OW5wiT and http://bit.ly/TWuZXP
Academics' online presence: Assessing and shaping your online visibility_26oc...SarahG_SS
In our digital world, if you use the web, you have an online presence. And academics are no exception. Universities have webpages profiling their staff. Academic networks, like LinkedIn, Academia.edu and more, are used by researchers around the globe to keep in contact with colleagues and collaborators. And social media are everywhere you turn.
As an academic, you want your research outputs to be found and read. Making a difference and having an influence is almost a job requirement. Nowadays, the expectation is that you can be found online. So, what can you do to be aware of how you appear online? And, what can you do to increase your visibility? This presentation was part of a session for academics wanting to find out how they can review their existing digital footprints and shadows, make decisions about what kind of online presence they would like and plan how they can achieve it.
Several different possible ways of increasing their visibility as well as the visibility of their research and their outputs are discussed.
Maximizing the Use of Social Media and Technology at AIRI InstitutesSanky Inc.
Presentation about the use of social technology for scientific research institutions.
Delivered October 2011 at the Annual Meeting of the Association of Independent Research Institutes (AIRI).
Social Media and Your Library: Strategies to Lead the WaySteven Lastres
Social media is ubiquitous in our society, and, as a result, a new culture of sharing and transparency exists. The concept of open leadership builds upon this new cultural engagement in social media and challenges us to use social media as a leadership tool. This program provides an overview of how to develop an open leadership strategy that can be applied to effectively and productively use social media for both personal and professional purposes.
Takeaway 1: Participants will be able to list the 10 elements of open leadership and explain why social media can play an important role in leadership and management.
Takeaway 2: Participants will be able to identify at least four examples of how social media can be applied strategically as a leadership tool in the work place.
Takeaway 3: Participants will be able to explain how to conduct an openness audit and use those results to develop a personal or professional social media strategic plan.
Who should attend: Managers and leaders in the field of law librarianship
Track(s): Library Management, Information Technology, Reference, Research and Client Services
Presenters:
Jennifer S. Murray (Coordinator & Moderator)
Kathleen Brown (Speaker)
Steven Antonio Lastres (Speaker)
Topics: Programs, Programs and Workshops
Includes an overview to the social and participatory aspects of the Web, an overview of social media tools, and commonly used metrics for evaluating specific social media tools. Additionally, case examples will be provided on the use of social media in health communication and public health.
Key findings from Altimeter's benchmark report on social business
DOWNLOAD THE COMPLETE REPORT:
http://www.altimetergroup.com/2015/07/new-research-the-2015-state-of-social-business-priorities-shift-from-scaling-to-integrating/
This is a basic overview of several social media platforms as well as specific guidance for creating or improving the visibility of your research profile. Created for the Institute of Biodiversity, Animal Health & Comparative Medicine at the University of Glasgow.
The following resource was developed by RESYST for a research uptake and digital communications workshop held in Bangkok, Thailand.
In this resource:
- What is social media?
- Uses for social media in research uptake
- Online global health movements
- RESYST on social media
- How to get the most from twitter
Find more: http://resyst.lshtm.ac.uk/resources/resource-bank-research-uptake
How to use social media for activism and social good, including engagement, awareness, and more. Tips and basics on the major social media sites, content strategy, and tools.
Social Networking, Online Communities & Research - WCHRI RoundsColleen Young
This presentation explores how researchers can leverage the social web throughout all stages of research from study design, recruitment and through to knowledge dissemination and integrated KT. Colleen Young discusses the synergies of online communities and research, the people who lead and manage the communities and researchers. The presenter encourages discussion throughout the presentation and will tailor its flow to the attendees' knowledge and participation.
Social Media for Healthcare OrganizationsErica Ayotte
Overview of opportunities, strategies, and tactics for social marketing within healthcare settings. Learn how to create a strategy framework, data and strategy points to use with the C-suite, and tactics for Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and YouTube.
NeuroDevNet NCE in collaboration with York University's KMb Unit reviewed and assessed existing guides for researchers to use social media for dissemination of research finding and engaging with their stakeholders (end users). The guides are ranked from beginner to advanced, and are presented in an annotated bibliography format which also indicates platforms/tools reviewed in each guide.
Researchers, Reporters & Everything in BetweenKara Gavin
A talk about how academic researchers can understand and navigate the news media and institutional communications landscape, prepared for the University of Michigan National Clinician Scholars Program
Using Social Media to Promote Your Research (Translate MedTech edition)Kirsten Thompson
Using Social Media to Promote Your Research is a workshop developed by Kirsten Thompson and Sally Dalton, University of Leeds. It was facilitated in June 2019 as part of the Translate MedTech programme for the Yorkshire and Humber region.
This workshop will help administrators of the John E. Fogarty Internal Center's AIDS International Training and Research Program (AITRP) explore options for using social media to connect to program alumni. Farra Trompeter will provide an overview of ways organizations use online communications to keep audiences engaged around the world, and will discuss ways to connect with fellows to strengthen future research collaborations that address global health needs.
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
The Healing Power of Babeside's Handcrafted Creations
Our reborn dolls are more than just beautiful pieces of art - they can also help alleviate stress, anxiety, depression, and other mental health conditions. Studies have shown that holding or cuddling a soft object like a stuffed animal or a reborn doll can release oxytocin, which is often referred to as the "love hormone." This hormone helps us feel calm and relaxed, reducing feelings of stress and anxiety.
In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
Collocation thường gặp trong đề thi THPT Quốc gia.pdf
Ismte2011 social media
1. Utilizing Social Media for
Journal Content
Distribution
Bob Sumner
Editorial Coordinator
Clinical Chemistry
2. “Social Media”
• The most efficient method to access
media
• Hundreds of millions of users:
– all interests represented (not just pop culture)
– number of users continues to grow
• More than marketing: Generating
interactions with readers
• Facebook and Twitter
5. Why bother?
• The audience is discussing your journal’s
material and data (really). By actively
participating in social media, your journal
can help steer the conversation.
• This is the future of content distribution.
Facebook and Twitter are where your
material will be discovered.
6. Initial steps
• Create detailed plan
– Cost (FREE)
– Paper distribution method
– Potential content
– Competition
• Expect concerns
– Negative feedback?
– Adequate interest?
7. Implementation
• Start following people
– Search twitter using terms relevant to your
journal
– Find those users discussing your material and
follow
– Follow who they follow
– Note their interests
– Follow competitors: see how they are
distributing their content
8. What material should be
posted?
• Journal material
– PAP papers
– marketing material
– turn your journal into a breaking source of news
• Material found via google reader searches
– Relevant blogs
• Material posted by members/contributors
• Material your audience would find interesting
posted by the people you follow
9. Tips on posting material
• Utilize posting applications:
– Hootsuite application
• Post to/monitor multiple platforms
• URL shrinking/tracking
• Post scheduling
• Post titles of journal papers with truncated link to
abstract or pdf
– If title is >140 characters, use abbreviations or running title
• Emphasize free content in posts
• Maintain journal’s scientific integrity
– Avoid controversial material/language, unless in debate
format
– All material posted will be associated with your brand
10. Create a robust timeline
• An effective Twitter feed/Facebook wall
has a variety of material that is constantly
updated.
• This material should be updated in a
staggered manner (don’t post all material
at once)
• More material = better chance of showing
up in searches and getting retweeted
• Be consistent
11. Timing
• When should you post your material?
– Peak usage time period usually after work
hours, but there are exceptions
• How often should you post it?
– More than once?
– Dedicated staff member?
12. Personal Touch
• Update your Twitter avatar/Facebook photo
routinely
• Try to tailor your material to both your Twitter
feed and Facebook wall
• Answer reader questions and encourage
feedback
• Always provide relevant sources for found
material
• Don’t make the feeds look automated. People
will notice!
13. Twitter distribution method
Emphasizing free content
Reposting material from
members
Posting material relevant
to journal readers
15. Facebook vs. Twitter
Facebook Twitter
• Facebook wall does not • Repeat postings can attract
necessitate reposted material different global audiences
• Ideal for connecting with • Ideal for distributing a large
readers and answering amount of material to readers
questions
• Audience is exponentially • Smaller audience, but larger
larger than twitter pool of content
• 330-character posting limit • 140-character post limit
• Multimedia friendly • Only links can be posted
• Facebook ads/promotions can • Followers need to be drawn in
generate many followers with material. Although
regardless of content numbers can be increased by
following those who follow you
16. LinkedIn
• Fit for your content?
• Audience = job seekers
• LinkedIn Groups: great way to connect
with readers
• New features are embracing content
distribution strategies
17. Is your strategy working?
• Expect a slow initial growth
• Follower/Like numbers are not the only
metric
• Utilize free analytical software for Twitter
• Utilize Facebook insights
23. Other Facebook Metrics
• People view material posted on the
Clinical Chemistry Facebook news feed an
average of 840 times per day
• Average 2 new fans per day since
inception. 5 new fans per day since
January 2011
25. Regional data
Material is accessed
globally
Open-access
material draws
impressive traffic
26. Promoting the networks
• Information included in print TOC
• Links to networks on journal-related blast
emails, staff email signatures
• Networks listed on journal homepage
(www.clinchem.org)
• Giveaways and Advertisements
27. Getting members involved
• Their input on your published material is
valuable to followers. Great for retweeting
• Adds legitimacy to your timeline (robust!)
28. Future growth is imminent
―It is very easy to invent reasons for not using Facebook,
Twitter or LinkedIn, and to build a case against the social
media based on unfounded allegations,‖ states Peggy
McKee, who recruits laboratory personnel in the U.S.
Nevertheless, the future is not difficult to predict. The
telephone and the Internet are now taken for granted; it is
only a matter of time before the social media will also take
their rightful place in the office and the laboratory.
Source: http://www.labmanager.com/?articles.view/articleNo/4496/article/Scientists%20&%20the%20Social%20Media
29. More future applications
―…the White House wanted to ask what the United
States’ technology priorities should be, so Expert Labs
put the question on Facebook and Twitter. Within 24
hours, they had received thousands of answers
including one from a student who suggested putting
textbooks on tablet computers—and another from actor
John Cusack, who advocated for the development of a
hot tub time machine.‖
Source: http://www.aaas.org/news/releases/2011/0708dash.shtml?sa_campaign=Internal_Ads/AAAS/RSS_News/2011-07-08/
30. Rising to prominence in healthcare
―Many physicians find it difficult to see the
benefit of social media, notes Dr. Montori.
They don’t have much time to spare. But social
media can be a time saver. He describes how
following people of interest on Twitter helps
―crowdsource‖ his own web browsing. The
people he follows send him interesting content
and links. ―It makes my time online more
efficient.‖
Source: http://www.newswise.com/articles/social-media-moving-medicine-forward
31. Educating consumers, engaging professionals
―It's important for doctors, nurses and other health
professionals to understand that Google, Twitter,
Facebook and other social media sites, health news
and information sites and online patient community
sites will not replace them. It's simply a tool that offers
additional information, and it allows the conversation
to get started between health provider and patient.
Doctors, nurses and other health providers need to
engage in social media platforms to help educate the
health consumer.‖
Source: http://www.huffingtonpost.com/barbara-ficarra/social-networking-medicine_b_882128.html?ref=tw