RFPs
SSP | 5 Oct 2016
Cara S. Rivera | Managing Partner | KWF Consulting
Overview
Definition and types
Process: At-a-glance
Elements of RFP
Packaging RFP
Evaluating proposals
Negotiations
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RFP
• Details the organization’s specific
requirements for the proposed
goods or services in strategic
context
• Dictates or allows suppliers
freedom to propose the methods,
timetable, and budget for the work
• Leverages an organization’s
negotiating ability and purchasing
power with suppliers via the bid
process
• RFQ (quote) | RFI (information) | RFQ (qualifications)
A request for
proposal is
an invitation
for vendors
to submit a
proposal to
provide an
organization
with one or
more goods
or services
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RFP examples
Contract publishing
• Commercial publishers
• University presses |
nonprofits
Editorial and
production services
• Manuscript submission
• Peer review
• Copyediting
• Composition
• Print | digital
Sales and marketing
• Industry sales
• Content aggregators
• Institutional sales
• Customer service
Licensing / buying
technology
• Peer review systems
• Semantic tagging
• Data conversion
• Content management
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Role of the consultant
Objectivity and
experience
Broad and deep
market knowledge
Effective and
efficient approach
Apples to apples
comparisons
Good cop/bad cop
negotiating
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Assist in contract negotiations
Evaluate proposals and facilitate
presentations
Prepare and distribute RFP
Assess needs through discovery
process
The process at-a-glance
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Presentations
4-6 weeks
Agenda /
invitations
Hold
presentations
Discussion /
decision
Inform
suppliers
Contract
negotiations
Transition
Proposals
4-6 weeks
Proposals
received
Proposals
analyzed
Review with
stakeholders
Finalists
selected
Q&A with
remaining
suppliers
RFP
2-4 weeks
Need
assessment
Suppliers
selected |
prescreened
Data
gathered
RFP
prepared
RFP
distributed
Q&A from
suppliers
Steps to creating an RFP
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Assess
needs and
gather
relevant data
Determine
info needed;
set
reasonable
timetable
Identify
recipients,
prepare and
distribute
RFP
Elements of an RFP
Organizational overview
Business problem (opportunity) prompting RFP
Results of any needs assessment conducted
Schedule of important dates
• RFP response due
• Presentations/demos
• Decision expected
• Sale / transition
Contact names, sources/ protocol for Q&A
3October2016KWFConsulting
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Elements of an RFP continued
Instructions for
organizing, formatting
proposal
Requirements
• Specific product/ service/
technical requirements
• Other assumptions and
agreements
• Budget parameters
• Use of subcontractors
• Ownership
• Point of contact
Documents required
as attachments
• Sample reports
• Standard contract language
• Transition plan
• References
Basis of award of
contract
• Lowest price
• Greatest financial return,
• Highest quality
3October2016KWFConsulting
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RFP questions
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Capabilities
Customization | depth of response |
innovation
Experience
Customer profile | core competencies |
staffing | subcontractors | customer
satisfaction
Supplier profile
The organization | location | size | market
position | future vision
Terms of agreement
Deliverables | ownership | post-
termination rights | termination | financial
offer
Infrastructure
System | security | redundancy |
warranty | training
Management
Contacts | reporting | meetings
Packaging the RFP
Cover letter/invitation
• Pre-qualify
• NDA
Single document
• MS Word or PDF
• Linkable table of contents
• Tables to show history/trends
Excel file for apples-to-apples comparison
Concise and proofread
3October2016KWFConsulting
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What happens after vendors
receive an RFP?
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Read RFP
Ask questions
Do homework
Determine fit,
rough numbers
Submit
proposal?
Gather
information
Brainstorm
Prepare
projections
Determine
offer
Write proposal
Evaluating proposals
3October2016KWFConsulting
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Points of
differentiation
Supplier
knowledge
Supplier
resources
Customer
support
Supplier
personnel
Supplier
capabilities
The
financial
offer
Reputation
/ culture
Evaluating presentations
The supplier
• Do you believe that the
supplier’s mission is
aligned with your
mission?
• Will the supplier’s
market position be
helpful to you?
• Are the supplier’s office
locations around the
world well situated?
The people
• Are the individuals with
whom you will be
working
knowledgeable?
• Did the presenters work
as a team?
• Can you envision
yourself working with
them?
• Do you think they would
be communicative and
responsive?
3October2016KWFConsulting
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Evaluating presentations
continued
Quality
• Will the supplier uphold
your high quality
standards?
• Is their vision for the
deliverable/s aligned
with yours?
• Are the supplier’s
products/services state-
of-the-art?
Capabilities
• Did the supplier provide
a convincing plan?
• Does the supplier have
the necessary expertise
/ control over
subcontractors?
• Are you satisfied with
how you will be treated
vis-à-vis other
customers?
• Can they deliver?
The Financial Offer
• Will you receive
complete and regular
financial reporting?
• Are the
costs/royalties/financial
terms easy to
understand?
• Are appropriate rights
retained during and after
the agreement period?
• Are there business
terms that you would
like to negotiate before
entering into contract
discussions?
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Steps in negotiation
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Predetermine
essential, fall-
back/ trade-off,
ideal positions
Settle all business
terms pre-contract
Read and mark up
agreement;
ensure contract
reflects proposal,
agreed on terms;
lastly, legal review
Contract negotiating tips
• “Approve” (revised) proposal
• Agree on all business terms before negotiating contract
• Communicate any truly nonnegotiable clauses before contract
(good faith)
• Convert individual wants into shared problems
• Don’t rewrite unless you need to eliminate ambiguity or
change the meaning
• Work with an attorney experienced in publishing
Reducing
the stress
levels
• What is at the heart of your/my concern? What is the purpose
of this clause?
• Can I explain to you the situation I’m worried about and can
we put our heads together to think about how this situation
could be avoided?
• If we removed the clause, would or could another clause come
into play if we found ourselves in this (unlikely) situation?
• Is it time to brainstorm with some colleagues?
Questions
to bypass
impasse
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Financial comparison
3October2016KWFConsulting
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Thankyou!
Cara S. Kaufman | Managing Partner | KWF Consulting
410 812 5460 | cara.rivera@kwfco.com
3October2016KWFConsulting
19

10052016 ssp seminar2_rivera

  • 1.
    RFPs SSP | 5Oct 2016 Cara S. Rivera | Managing Partner | KWF Consulting
  • 2.
    Overview Definition and types Process:At-a-glance Elements of RFP Packaging RFP Evaluating proposals Negotiations 3October2016KWFConsulting 2
  • 3.
    RFP • Details theorganization’s specific requirements for the proposed goods or services in strategic context • Dictates or allows suppliers freedom to propose the methods, timetable, and budget for the work • Leverages an organization’s negotiating ability and purchasing power with suppliers via the bid process • RFQ (quote) | RFI (information) | RFQ (qualifications) A request for proposal is an invitation for vendors to submit a proposal to provide an organization with one or more goods or services 3October2016KWFConsulting 3
  • 4.
    RFP examples Contract publishing •Commercial publishers • University presses | nonprofits Editorial and production services • Manuscript submission • Peer review • Copyediting • Composition • Print | digital Sales and marketing • Industry sales • Content aggregators • Institutional sales • Customer service Licensing / buying technology • Peer review systems • Semantic tagging • Data conversion • Content management 3October2016KWFConsulting 4
  • 5.
    Role of theconsultant Objectivity and experience Broad and deep market knowledge Effective and efficient approach Apples to apples comparisons Good cop/bad cop negotiating 3October2016KWFConsulting 5 Assist in contract negotiations Evaluate proposals and facilitate presentations Prepare and distribute RFP Assess needs through discovery process
  • 6.
    The process at-a-glance 3October2016KWFConsulting 6 Presentations 4-6weeks Agenda / invitations Hold presentations Discussion / decision Inform suppliers Contract negotiations Transition Proposals 4-6 weeks Proposals received Proposals analyzed Review with stakeholders Finalists selected Q&A with remaining suppliers RFP 2-4 weeks Need assessment Suppliers selected | prescreened Data gathered RFP prepared RFP distributed Q&A from suppliers
  • 7.
    Steps to creatingan RFP 3October2016KWFConsulting 7 Assess needs and gather relevant data Determine info needed; set reasonable timetable Identify recipients, prepare and distribute RFP
  • 8.
    Elements of anRFP Organizational overview Business problem (opportunity) prompting RFP Results of any needs assessment conducted Schedule of important dates • RFP response due • Presentations/demos • Decision expected • Sale / transition Contact names, sources/ protocol for Q&A 3October2016KWFConsulting 8
  • 9.
    Elements of anRFP continued Instructions for organizing, formatting proposal Requirements • Specific product/ service/ technical requirements • Other assumptions and agreements • Budget parameters • Use of subcontractors • Ownership • Point of contact Documents required as attachments • Sample reports • Standard contract language • Transition plan • References Basis of award of contract • Lowest price • Greatest financial return, • Highest quality 3October2016KWFConsulting 9
  • 10.
    RFP questions 3October2016KWFConsulting 10 Capabilities Customization |depth of response | innovation Experience Customer profile | core competencies | staffing | subcontractors | customer satisfaction Supplier profile The organization | location | size | market position | future vision Terms of agreement Deliverables | ownership | post- termination rights | termination | financial offer Infrastructure System | security | redundancy | warranty | training Management Contacts | reporting | meetings
  • 11.
    Packaging the RFP Coverletter/invitation • Pre-qualify • NDA Single document • MS Word or PDF • Linkable table of contents • Tables to show history/trends Excel file for apples-to-apples comparison Concise and proofread 3October2016KWFConsulting 11
  • 12.
    What happens aftervendors receive an RFP? 3October2016KWFConsulting 12 Read RFP Ask questions Do homework Determine fit, rough numbers Submit proposal? Gather information Brainstorm Prepare projections Determine offer Write proposal
  • 13.
  • 14.
    Evaluating presentations The supplier •Do you believe that the supplier’s mission is aligned with your mission? • Will the supplier’s market position be helpful to you? • Are the supplier’s office locations around the world well situated? The people • Are the individuals with whom you will be working knowledgeable? • Did the presenters work as a team? • Can you envision yourself working with them? • Do you think they would be communicative and responsive? 3October2016KWFConsulting 14
  • 15.
    Evaluating presentations continued Quality • Willthe supplier uphold your high quality standards? • Is their vision for the deliverable/s aligned with yours? • Are the supplier’s products/services state- of-the-art? Capabilities • Did the supplier provide a convincing plan? • Does the supplier have the necessary expertise / control over subcontractors? • Are you satisfied with how you will be treated vis-à-vis other customers? • Can they deliver? The Financial Offer • Will you receive complete and regular financial reporting? • Are the costs/royalties/financial terms easy to understand? • Are appropriate rights retained during and after the agreement period? • Are there business terms that you would like to negotiate before entering into contract discussions? 3October2016KWFConsulting 15
  • 16.
    Steps in negotiation 3October2016KWFConsulting 16 Predetermine essential,fall- back/ trade-off, ideal positions Settle all business terms pre-contract Read and mark up agreement; ensure contract reflects proposal, agreed on terms; lastly, legal review
  • 17.
    Contract negotiating tips •“Approve” (revised) proposal • Agree on all business terms before negotiating contract • Communicate any truly nonnegotiable clauses before contract (good faith) • Convert individual wants into shared problems • Don’t rewrite unless you need to eliminate ambiguity or change the meaning • Work with an attorney experienced in publishing Reducing the stress levels • What is at the heart of your/my concern? What is the purpose of this clause? • Can I explain to you the situation I’m worried about and can we put our heads together to think about how this situation could be avoided? • If we removed the clause, would or could another clause come into play if we found ourselves in this (unlikely) situation? • Is it time to brainstorm with some colleagues? Questions to bypass impasse 3October2016KWFConsulting 17
  • 18.
  • 19.
    Thankyou! Cara S. Kaufman| Managing Partner | KWF Consulting 410 812 5460 | cara.rivera@kwfco.com 3October2016KWFConsulting 19