The document proposes an adventure game called "The ultimate Coca cola adventure" that would be played on PC and consoles. In the game, players control a character who must collect keys to open a cage containing a Coke. This is meant to portray people's desire for Coke and motivate them to do anything to get it, increasing the product's appeal. The game is similar to Super Mario Bros in its collection of keys to progress. It is aimed at all ages in England, where some English text is used, and ensures not to offend by basing the character on the creator to avoid resembling real people. Legal issues are avoided by using only fictional elements created from scratch rather than copying others' content or logos.

1. Working Title:
The ultimate Coca cola adventure
Target Platform:
Pc and console
Genre:
adventure
Language / Territories
Only in England because that there is some English in and other people wouldn’t be able to
understand it so it wouldn’t be suitable for them, this advert is also not got a target audience as it is
based for everyone to enjoy
Synopsis / Treatment / Story / How the game plays:
It’s about a character that goes to try and get a coke from a cage and he needs a key for it this
shows that it is something that people want and that people are so desperate for it so they will do
anything for this makes people want the product even more
One Line SalesPitch:
Start your adventure with a taste of coke
Style (similar products and graphical style):
My advergame is similar to super Mario bros as in that you are meant to collect keys to finish the
level so in order to finish my one they need to do the same thing
Audience:
My advergame is appropriate for people in England as there is some text in the advergame which
others that can’t speak English will not understand I have based the character of myself to make
sure that it doesn’t offend anyone as some people might think that it was based of someone else
Legal & Ethical Considerations:
There only one thing that could be argued is that the character in the advergame looks like a
student and some could say that the stunts that are in could promote dangerous activities for
school children
I am trying to get all ages to engage with it no one specific so one that appeals to a variety of
audiences
This will not offend anyone
I have made sure that everything in the advergame is made up which instantly helps to not offend
anyone
This product I have made sure isn’t copping anyone so I will not get pulled up for copyright and I
have not used any logos or names to make sure of this
This product is different to other ones as I have created all of the assets myself if I went on the
internet to look up for some inspiration I changed in my own way to make it something that I crated
to make sure that it is different to other ones