3rd screen power point presentation created by http://3rdscreen.org and uploaded by http://mobileadvertisingsystem.com

1. FIRST SCREEN
In 1929, we were introduced to the “First Screen”
Still today, Television advertising is a tremendously effective way to market

2. Second Screen
•In 1992 the world was introduced to the “browser”
featuring 26 live web pages.
•Second Screen was born.
•This has been the fastest growing and in most cases,
most cost effective form of marketing for businesses ...
until now ...

3. Third Screen
2008 saw the evolution of the “Third Screen”
Immediately, 87% of American homes had at least one mobile web
capable device in them including:
oMobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc

4. With a new screen
brings new ways to
market

5. Always on, always
availableMobile provides a means for brands to
engage their consumers!
Which not only builds brand equity but also refreshes their
relationship with their customers.

6. Mobile Marketing
Techniques
•Mobile Search
•Location Based Services
•SMS Text Message •QR/2D Barcodes
Marketing •3D/Augmented Reality
•Mobile Applications •Mobile Video
•Mobile Gaming
•Mobile Web Sites
•Bluetooth Proximity and
Wifi

7. Mobile Marketing is for your 20 percenters
(the 20% of your customers that spend 80% of the money)
Mobile is an OPT IN ONLY channel
Subscriber based opt in database marketing
Best practices provided by mobile marketing association

8. SMS is the
workhorse of
mobile marketing

9. Text Message
Marketing Methods
•URL/Link Delivery
•Text to Vote •Application Download
•Text to Win •Mobile Coupons
•Text to Screen •Mobile Donation
•Mobile Alerts •Mobile Business Cards
•Reminders

10. QR Codes
Every business has the ability to use a QR Code in some fashion
QR Codes can send customer to:
•Mobile landing page
•Video
•Your social media sites
•Map to your business
•Exclusive coupons, discounts, or
giveaways
•Customer feedback form or
email

11. Is your business
mobile friendly?
•Can your consumers connect with you anytime anywhere?
•By 2013, more people will access the internet via a mobile
device than through a PC (Forrester Research)
•Today 1 in 7 Google searches originate from a mobile
device
oGoogle estimates 1 in 4 searches will
originate from a mobile device in 2012
•43% of Americans own a smart phone
o(82.5 million users)

12. Currently Less than 10% of
web sites are mobile friendly
If you have a Web site, you’re already in the mobile world — and the chances
are you’re making a terrible impression on your audience.
Traditional web sites have WAY TOO MUCH content!
Smart Phones have different browsers and screen sizes
Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs.
text)

13. First Develop a Mobile Strategy
•What do your customers or potential customers need
from you when mobile?
•B2B Mobile differs from B2C Mobile because it is
driven by efficiency rather than entertainment
•You must strive to make their work related activities
BETTER, FASTER & EASIER.

14. Decision time
Once you have created a plan to take your web site mobile, you must decide:
To create a simple mobile version of your site in HTML
OR
Get more advanced and create a mobile web app using advanced
languages like HTML5 or JQuery

15. Either way, you MUST include browser detection and
redirect as part of your mobile web strategy.
That means that when a user visits your MAIN WEB SITE with a mobile
device, they will automatically be redirected to a mobile friendly web
experience.

16. Real Estate/Automotive
•Listings
•Lead generation
•Click to call
•Set your own pricing points
•Maps/Directions
•Mobile Business Cards

17. Restaurants/Bars
•QR Codes for free appetizers
•Mobile Coupons
•Mobile Gaming

18. Grocery
•Daily Mobile Coupons
•Text to Win promotions
•Text for recipes
•Customer Loyalty programs
•Prescription pick-up notification
•Application downloads
•Find a store

19. Salon, Spa, and
Beauty
•QR Codes for product information
•Mobile Websites for product information
•Mobile Messaging for Appointment reminders
•Customer management with unlimited sub-accounts
•Maps/Directions
•Mobile Coupons

20. Mom and Pop
Shops
•Mobile Coupons
•Mobile Premium Billing/PSMS
•Local event reminders
•Promotion reminders
•Text to win

21. Hospitality/Entertainmen
t
•Reservation making and confirmation
•Show times
•Ticket availability
•Mobile Coupons
•Mobile Business Cards

22. Local Government/Civic
•Mobile Alerts (emergency warnings)
•Town/Event planners
•Reminders
•Mobile Coupons for local stores/restaurants
•Text to donate
•Ski/Surf reports

23. Schools/Non-
Profits
•School Closings/Early Release
•Emergency information
•Sports schedules
•Fast, easy campaign creation
•Announcements
•Mobile Donations

24. Sports
•Text for seat upgrades
•Text food orders (premium seats)
•Text game updates/lineups
•Text customer relations (emergencies)
•Team promotion reminders
•URL/Link Delivery to game preview/coverage articles
•Mobile alerts

25. Financial
•Secure SMS/E-Mail forwarding
•Mobile Commerce
•Mobile Business Cards
•Reminders
•Stock/Portfolio updates

26. Medical
•Appointment Reminders
•Mobile Business Cards
•Instant specialist referrals
•Secure SMS
•Mobile Premium Billing (PSMS)
•Medication reminders
•Medical tips/warnings
•Rewards programs (Orthodontics)

27. Transportation
•Traffic updates
•Construction updates
•Flight status/delays
•Reservation confirmation and reminders
•Check Frequent Flier status
•Weather updates

28. MobileAdvertisingSystem.com
The future of marketing is here today!
Is your business mobile ready?
http://mobileadvertisingsystem.com