This document discusses mobile marketing strategies for Collins Catering. It notes that over 120 million Americans now own smartphones, representing 50% of mobile users. Tablet ownership has also grown 300% in the last year. The mobile web is growing exponentially and will surpass desktop internet usage by 2015. The document recommends that Collins Catering develop a responsive mobile-friendly website that allows customers to view menus, make reservations, submit orders and feedback on their mobile devices.

1. Mobile marketing for
Collins Catering
Stephane McNair – McNair Marketing

2. Smartphones:
Now a big part of our daily lives
Mobile and Tablet usage
There are over 120 million people in the US who now own
a smartphone, an increase of 30 million over last year
according to comScore.
50% of mobile users are Smartphones
More than 48 million people own a tablet, a growth of 300%
from last year.
Reports from Morgan Stanley's indicates that the mobile
web will be bigger than desktop Internet use by 2015.

3. Growing Numbers

4. Mobile shopping will rule
Online trends include:
– More online shopping
– geographical distribution of Internet users,
– a dramatic shift toward mobile web use.
We are now using devices
– Kindle
– IPhones
– web-enabled tablets
– GPS systems
– video games
– and wireless home appliances
The growth of the mobile web has been exponential

5. Viewing sites through mobile
devices.
How mobile and tablet usage has impacted
web design?
•Mobile and tablet screens are smaller, so our
designs have begun to “scale down ,”
•The screen resolution of these devices are smaller
and web designers have to take this into
consideration when designing a website.

6. Responsive
More and more websites and
designers are turning to responsive
and adaptive web design to create
sites that can be viewed on any
size screen.

7. The days of building websites targeted
solely at desktop or laptops are over!
Current technologies used to make websites
more accessible on all devices?
•Simplicity of Design Interaction and Content
•App Style Interfaces
•Flat colors
•XHTML

8. Recommendations:
• View menu items & daily specials.
• Submit orders for delivery or pickup.
• Make reservations.
• Submit comments and feedback.
• Post to your social media profiles.
• Obtain coupons.

9. Good Example:
Starbucks

10. Good Example:
Chrome

11. References:
• http://heidicohen.com/mobile-marketing-29-charts-every-marketer-needs/
• http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
• http://www.journalism.org/2012/10/01/future-mobile-news/
• http://mashable.com/2010/04/13/mobile-web-stats/
• http://www.sitepoint.com/website-design-for-tablets-and-mobile/
• http://www.accessibletech.com/dw/resources/mobile_web_access.html
• http://www.nielsen.com/us/en/nielsen-solutions.html