Artistry and Ethics in Email Marketing
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When it comes to email, what's the difference between unwanted spam and a confident, creative dialogue with your customers? It's all in the voice. Explore how your email campaigns reflect the character of your brand and communicate who you are to the world, and how applying artistry and good ethics to everything from subject lines to automated schedules can build true loyalty and drive sales. MivaCon 2016, Thursday session 2.
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Artistry and Ethics in Email Marketing
- 1. SESSION TITLE Presenter’s Name Artistry and Ethics in Email Marketing PRESENTER: Chris Barrish cbarrish@miva.com
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- 4. How does your brand SPEAK?
- 5. What kind of person is your brand?
- 6. What kind of person is your brand?
- 7. What kind of person is your brand?
- 8. What kind of person is your brand?
- 9. How often should I send emails?
- 15. Effectiveness vs. AnnoyanceHave something NEW to say.
- 16. Create something RELEVANT to say.
- 18. Who should I send emails to?
- 21. Capturing a high value audience
- 22. Capturing a high value audience
- 23. Capturing a high value audience
- 24. Capturing a high value audience
- 25. Capturing a high value audience
- 26. Capturing a high value audience
- 27. Capturing a high value audience
- 30. How do I get people to open my emails?
- 31. How do I get people to open my emails? HOW LONG DOES IT TAKE TO READ A SUBJECT LINE?
- 33. Evocative Something in the way she moves…
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- 48. Tell the truth and deliver relevant information.
- 49. What should my emails say?
- 50. Deliver fresh content daily.
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- 59. How should my emails look?
- 60. Every email tells a story.
- 61. Create images that tell your story.
- 62. The product.
- 63. The brand.
- 64. The lifestyle.
- 65. The customer.
- 70. What’s the difference between good marketing and spam?
- 71. Be honest.
- 72. Impart value.
- 74. Reward loyalty.
- 75. Be a resource.
- 76. Be yourself.
- 77. Be a friend.
- 79. SESSION TITLE Presenter’s Name Contact me for full text: Chris Barrish cbarrish@miva.com