Have you ever come across a mobile app that is intense and eye-catchy? It is all because of mesmerizing UX/UI design that stops you to browse that mobile app. UI and UX design plays a crucial role in mobile app development. A mobile app is nothing without these two aspects basically. AppClues Infotech is one of the best company to develop a creative & dynamic mobile app designs.

2. • Have you ever come across a mobile app that is intense and eye-catchy? It is all because of mesmerizing UX/UI
design that stops you to browse that mobile app.
• Every business owner should know the importance of UX UI design while opting for mobile app development
services. Your mobile app will only be successful if it provides seamless user experience and navigation to
users.
• These two factors always play an important role to enhance downloads and conversion rate.
• However, a few business owner are unaware of this fact or they don’t want acquire much knowledge about UX
UI design.
• That’s the reason mobile app development company take advantage of this and delivers worst mobile apps in
high cost.
• Here in this article, we’ll be discussing about what UI UX design is all about and how important it is in mobile
application development.
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3. What is UI/UX Design?
• To simply put across, UX is what you
experience as users while interacting with
products on a mobile app, whereas UI is the
visual experience that helps you
communicate with the app’s functionalities.
• Now let’s overview the factors that reveal
the importance of UI UX Design in mobile
app development process:
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4. 1. Boosts customer experience, hence improved ROI:
• A good design that provides your customers with
adequate content and navigation leads to enhanced
customer engagement. Ultimately, your customers will
feel satisfied with your products and services. What’s
next?
• Well, they will surely recommend your app to others;
they will not only become your loyal customers, but
also boost your customer experience, thereby
improving ROI.
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5. 2. Assist you to understand your Target Audience:
• This might sound a bit tricky, but yes, UI UX will help you
understand your target audience.
• This means your design will be created on the choices of
your target customers and it will help you fascinate those
customers for whom you’ve build this app.
• More so, UI UX design enables you to segment your target
audience along with their requirement accordingly.
• When you understand your customers well, you can easily
convert your prospect customers into a loyal one.
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6. 3. Makes your brand:
• Opting for an ideal Mobile App Development Company
can help you with better UI UX design.
• Your investment is not wasted if your app has the ability
to offer seamless user experience to the target audience.
• In this way, you can enhance customer satisfaction that
amplifies the ratio of happy clients, turning your
organization into a brand. And people just love brands!
• When you establish yourself as a brand, you’re actually
considered to be most credible of all, leading to long-
lasting relationship with customers.
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7. 4. Save you Time and Money:
• When you have an amazing UX UI design
that people love means your product is
just perfect, leading to frequent upgrades.
• This ultimately saves you time and
money that you utilize product
manufacturing.
• Because upgrading your app every now
and then consumes a lot of time and
money.
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9. 1. Uphold Uniformity:
• It is essential that the mobile app uniformity remain constant across multiple channels while designing
UI UX design for your business.
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2. Prefer Simple Designs:
• We always recommend our clients to make simple designs that are alluring to eyes.
• You should keep your icons, elements, color, buttons, etc.
• Mobile apps that are cluttered make the navigation inconvenient that eventually leads customers to click
off the app.

10. 3. Choose Large Formats and Visuals:
• When you opt for large formats and visuals you’re actually enticing customers.
• When your content has been added with proper spacing and is easily understandable to users, it
eventually enhances your customer base and ROI as well.
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4. Provide Fastspeed:
• Speed is the major aspect in UI/UX design. Users will not waste their time waiting for a mobile app to
load.
• If your app doesn’t load in first attempt there are higher chances that customers will click off your app.
• That’s the reason we suggest you to make your mobile interface a bit lighter and less cluttered as it will
enhance the speed of the mobile app efficiently.

11. 5. Use High Resolution Images:
• Whatever image you’re going to add in
your mobile app, make sure the
resolution of the image is HD yet light.
• Because sometime very high resolution
image may consume loading time, so
keep things moderate in your mobile app.
• Also remember, all the images in your
mobile app should maintain standard
resolution across multiple channels.
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12. 6. Keep in mind Your Target Audience:
• UI designer cannot just randomly add any color to the
design; it should be according to the brand logo and
customer preference.
• UX designers research thoroughly about customer
behavior and prepare prototype.
• Further, this prototype is understood by UI designers and
then they execute the needs of customers accordingly on
the mobile app.
• You’re developing a mobile app to meet the demand of
customers so ensure your UI UX Design serves them
appropriately.
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13. 7. App Testing:
• This is one of the major aspects that you should never
overlook.
• App testing enable you to gather the response of your
target audience before your actually publish your app
online.
• This is one of the best ways to understand your mistakes
and implement the changes according to the reviews of
the target audience when they used your application.
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Conclusion:
• In a nutshell, UI and UX design
plays a crucial role in mobile app
development. A mobile app is
nothing without these two
aspects basically. Both these
factors work hand in hand and
you cannot just let go one aspect
randomly. We hope the above-
mentioned points will make you
understand the importance of
UI/UX design.

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+1-978-309-9910
Thank You
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