The target audience for the pop music magazine is primarily females ages 10-30 from a middle class background. Secondary audiences include males within the same age range and those from an upper class social status. The magazine content will focus on popular artists and topics that appeal to fans of pop music who want to stay informed on the latest news in the industry. Features will support UK artists to attract the "Belonger" psychographic segment most interested in domestic content.

1. Research
Olivia Waller

2. Existing Product
In this existing music magazine they have used bright
colours on the title to bring attention to the brand
straight away.
The main focus is on Justin Bieber, as he is the main photo
on the front of the magazine. The name of the artist is
also on the front in bold letters so that it stands out from
everything else.
The background colour and the title colour match
together making the magazine look more eye-catching
and colourful for the target audience. The colours are
also used throughout the cover making everything match.
The font used is easy to read and adds effect onto the
cover.
Having Justin Bieber as the front photo will appeal to the
audience as he is popular in the music business and
people will be interested in what he gets up to making
them want to purchase.

3. Existing Product
Bruno mars is the main focus of the magazine, you are
able to see this as he is at the front of the whole
magazine and is even covering the title.
The theme of this magazine cover is blue and green you
can see this by having the background blue and a bit in
the title blue and green used in the title and on the
writing on some parts of the magazine.
There is a streak of light used in the back that is pointed
towards Bruno Mars and stops at him showing he is the
main focus of the magazine.
There is bold writing next to him stating his name to
show straight away the main part of the magazine.
The font is simple but adds colour and extra information
for the audience.
This magazine will appeal to the audience as it will
interest them by the artist seen.

4. Existing Product
This magazine uses a few colours throughout making it
colourful and grab peoples attention as it is eye catching.
The artist seen on here and is mainly about is Beyoncé
she is at the front covering the title suggesting what is
more important.
Beyoncé is in bold letters next to her photo to show
straight away that she's the main focus.
The background is black so using different colours for
text adds colour and makes it more appealing to people
and it suggests excitement.
The font is simple but because most of it is in colour it
gives a different effect and makes it look friendly.
Many people are fans of Beyoncé so this will appeal to
many people but also the colours used may persuade
people to purchase as it looks exciting and fun to read.

5. Research Analysis
• What common features do the researched products have?
– The common features my products have is all three are from the same brand so they
are the brand I want to base my magazine from.
– They all include pops of colour and simple fonts.
– All the artists seen on the magazines have there names in bold next to the side of
them to show straight away who they are.
• What aspects of the research will you include within your
on work?
– I will include pops of colour on my work to grab attention to the audience.
– Also including the names of the artists next to the photo used of them to help people
see who the magazine is going to be about just by looking at the cover.
– I want my title in bold and white as it stands out from any colour to show the brand of
my magazine

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
The genre of my
magazine is pop so it
will fit best with ages
10-30
• This is a wide spread of ages helping making the
magazine appeal to more people
• Many people within this range will enjoy pop music so
they will be interested in my product
Gender
The primary
audience is going to
be female
The secondary is
male
• I have chosen female as the primary gender as I feel that
they will enjoy the content more and be interested in the
magazine.
• I think the secondary gender is male as the content will
also appeal to them as they will be interested if it
includes a favourite artist .
Psychographic
I think that this fits
best with Belonger.
• I think that the content will appeal to the audience as
the product will be made in the UK so they will support
the product and be interested in it.
Social Status
The primary social
status is middle class
The secondary is
upper class
• I feel that they primary social status fits best with the
content as they will have enjoyment from the magazine
as it will interest them and make them want to read
more.
• The secondary audience is another audience that will
appeal to the content as they will be interest in the
artists and different information used throughout the
magazine.