This document contains an evaluation of a media product proposal by Jess Gregory. It includes details about the target audience for the proposed magazine such as young women aged 17-23 interested in music, fashion, and trends. Similar existing magazines that were influences are mentioned like Billboard and Top of the Pops. The proposed distribution partner is Prometheus Global Media, the same company that distributes Billboard, due to the similar audiences. Conventions from real magazines like Billboard are built upon and developed for the magazine's layout, design, and content.

1. NAME: JESS GREGORY
CANDIDATE NUMBER:2403
EVALUATION POWERPOINT

2. Q1.WHO WOULD BE THE AUDIENCE
FOR YOUR MEDIA PRODUCT?
I Aimed My Magazine
At…
Women
17-23 Year
olds
Who like to shop at..Who spend money
on..
Who go to
gigs/festivals..
Who listen
to..
Influenced by..

3. Q1. WHO WOULD BE THE AUDIENCE
FOR YOUR MEDIA PRODUCT?
I think my magazine is mostly influenced from billboard and top of the pops magazine. These
two magazines have the same genre of audience as my own magazine; teenage girls/young
women readers who interested in music fashion and the latest trends. From personal experience I
have found that there isn't many magazines for young women are interested in both music and
fashion as these days there tends to only be music magazines and separate fashion magazines. My
magazine will be a combined up to date bible for my women out there.

5. Q1.WHO WOULD BE THE AUDIENCE FOR
YOUR PRODUCT?
THE GENRE OF MY MAGAZINE IS POP, SO
MY READERS WILL LISTEN TO ARTISTS
SUCH AS RIHANNA AND BEYONCÉ.

6. The primary audience for my product will be females only ranging from age
17-23, my magazine is a hybrid genre which does include fashion. The fashion
element of my magazine will be combined with the genre of pop. Although
my magazine is aimed at women in their late teens early twenties some parts
of my product will appeal to mid-teens as my second audience although some
elements will not be suitable for some young girls. The reason I chose this
particular age range is because this group of young women are most likely to
listen to charts/popular music.
PRIMARY AUDIENCE

7. The demographic for my magazine will be young women who listen to music
regularly and are up to date with chart music but at the same time are
interested in celebrities and fashion so this is why my music pop magazine
will appeal to the age range I have chosen.
DEMOGRAPHIC

8. Products at the moment that would be similar to my magazine and contain the
same information as mine does, would be we love pop magazine and
billboard. Although it is similar to my magazine billboard is American which
means its not as widely sold in the UK as we love pop would be as we love
pop magazine is made In the UK. As I have created my product in England I
would want it to be sold in England and eventually then go worldwide.
Billboard has many similar elements to my magazine such as the bold mast
head.
SIMILAR PRODUCTS

9. When researching I looked at who the biggest names in pop are at the
moment so I could in corporate similar stories into my magazine which will
attract more of my target audience. I found out that Beyoncé, one direction,
Rihanna and disclosure were the most popular and had millions of hits on you
tube! Each artist above has more than one song on the top charts at the
moment which is always a good sign when researching. This is the main
reason I chose fashion as my hybrid genre because big stars such as Beyoncé
and Rihanna are big style icons, so incorporating either of these stars into my
magazine would attract the audience I was hoping for as it combined two
popular areas.
AUDIENCE IDOLS

10. Mode of address:
The use of intertexuaility within my
features creates a code that my
audience of publication will
understand.
Q2.HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?
Ideal reader:
My star represents my ideal reader with
the props used and the clothing she is
wearing. Her clothes worn represent
the fashion element that my readers
will be interested in, therefore my
target audience will aspire to be like
her.

11. In all the pictures of my cover star I tried to make
sure she looks fashionable and inspiring so my
audience would look to her and think I want to be
like her so she's aspirational for all my readers. As
well as looking appropriate for my magazine she
is also the same age and gender to my deal reader
so my audience can relate to her. The prop I used
when creating my front cover is a black vinyl
record which suggests that my magazine will
include music inside. Also the body language
suggests the cover star is confident in what she's
doing which is what I would like my readers to
look at and give off the vibe that my magazine
will give you confidence as a young women.
COVER STAR

12. Distribution
• If I tried to make a sister publication to an existing magazine I would not go
to the same institution as it would not sell because there is already one
magazine that have the same qualities and genre as mine. Also as there is an
existing magazine that has been in the public eye longer than mine has so it
will be a more experienced publication and will know what to do if I did go to
the same institution so my magazine would have a small chance of selling.
• I wouldn’t go to a rival company and try to steal their ideas because then it
wont be my magazine it would only be partly mine; as all of the ideas inside
the magazine wont be original and from the creators head. Trying to steal my
competitors audience wouldn’t be positive because it wouldn’t be my earned
audience it would be me taking ideas from other magazines and incorporating
them into mine and getting an audience which aren't true as they are
subscribing to something that isn't actually in my magazine.
Q3. WHAT KIND OF MEDIA
INSUTUTION MIGHT DISTRIBUTE
YOUR PRODUCT?

13. • My magazine will be published every fortnight; not monthly because that
would mean more content so more pages. Although weekly would mean
more money each week spent on publishing and distribution, so I've come
to the conclusion that fortnightly will be suitable so he readers will only
have to wait 2 weeks to read the next issue of experience. This will affect
the price because we will have to pay twice monthly which will mean
publishing costs will be twice as much.
DISTRIBUTION

14. • My magazine is called ‘Experience’ so this word will be printed in various
parts of my magazine to show the each element of the magazine is from
experience.
HOW DO YOU MAKE YOUR BRAND
EASY FOR THE AUDIENCE TO ACCESS?
• Id chose Prometheus Global
Media to distribute my
publication because I think
billboard and experience would
mesh well together.
• Prometheus Global Media
currently publish and distribute
billboard; one of the oldest and
best music and trade magazines in
the world
• Prometheus global media also
distribute the Hollywood reporter,
a magazine that gives you the
latest in Hollywood the world of
fashion and lifestyle.

15. Experience would be a fortnightly magazine priced at £2.50 an issue which is
a similar price to billboard which is issued fortnightly, this will be cheaper than
magazines published weekly. In my magazine their will also contain
advertisements to show other popular products.

16. BILLBOARD’S WEBSITE

17. Having billboard ho100, tells he reader that it the latest and if they subscribe
they will always be up to date with the latest trends and music. The articles in
billboard are for the more story and political based readers; this means by
including articles into billboard they are appealing to a wider audience range
which is always good for sales.
By having this ‘Pop Shop Podcast’ it shows that billboard have something
original that the audience will be interested, and this combined with
technology(podcast) keeps it new and in the now.

18. My magazine ‘Experience’ uses forms of other media products such as
billboard and we love pop because it’s the same genre so I can use aspects of
the layout and colour scheme because they are relevant to my magazine.
Q4.IN WHAT WAY DOES YOUR MEDIA
PRODUCT USE, DEVELOP OR
CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA?

19. Front Cover
For my front cover I got my inspiration from billboard magazine, I
like the way the layout is quite simple but the picture is usually
quite bold and makes a statement on the page while there isn’t
much text it draws your eye to the main picture. Usually on
billboard front covers there is only the main image and no
secondary images which makes you focus on the main story that
links with the main image. That’s where I developed the billboard
front cover and made it my own as I had a lot of text on mine and
had a box across the bottom which billboard wouldn’t necessarily
have. The font I used for ‘Experience’ I tried to mimic ‘Billboard’
because I admired the effectiveness it had on the view of the page.
The colour purple is a bold but a bold colour, so I chose it for my
title so t would appeal to my target audience of women but also
catch the eye when someone picks up my magazine. Colour
scheme of purple, red, yellow and black are a unusual blend of
colours but put in the right places works well and looking at my
front cover I think it worked well. The cover star posing is
influence by we love pop, because on all of their front covers they
have dramatic/crazy poses and what better way to be dramatic on
the front of a music magazine than holding a black record making
unusual facial expressions. Underneath the main title I wrote a
quote stating what my magazine is in my opinion, to make it more
appealing for the audience.

20. Contents Page
In my contents page I got my inspiration from this
magazine, as I just thought the layout of it was suitable for
my magazine, as it was creative the way the pictures were
set out and how many were used; the box on the right
hand side listing the contents is a good way of making the
audience actually read what's inside because its all
labelled and organised unlike some magazines contents
pages where they display the contents all over the place,
which isn’t eye catching or presentable. The text I used in
this box is different depending on what it is for example
each title is in black which is bold, each page number is
bright yellow and each actual story is in a faded black thin
text.
The pictures I used were all relevant to my magazine and
the story they were about are all something my target
audience would be interested in and would read. In my
editors letter I introduced myself as the editor and
summed up what the magazine your about to read
contains, is similar to we love pop’s editors letter I just
developed it abit more and changed it to do with my
magazine. The paragraph underneath the text ‘Contents’ I
wrote just a few key words my target audience is
interested in such as festivals and new upcoming bands.

21. DOUBLE PAGE SPREAD

22. When my magazine is on the newsstand with competitors I will use codes
conventions and features to persuade my primary audience to pick up and buy
your product; such as the bold purple mast head at the top of my magazine
which attracts the eye of my audience and interests them with the shade of
purple I have used and the unusual font I have used. At £2.50 experience
magazine is a bargain for the essential information it contains, the music,
offers, latest trends and what everyone is talking about in terms of pop music
and fashion.
Q5.HOW DID YOU ATTRACT/ADDRESS
YOUR AUDIENCE?

23. Masthead
Button
Canting
Selling point
Eye Contact
Anchoring
Colour Scheme
Tagline/Brand
statement
Price
Barcode
Features

24. Eyes in top 1/3: the star is
looking directly ahead of her,
this suggests confidence which
is the vibe I want to give off
with experience magazine.
Facial expression: the stars
facial expression on the front
cover is scrunched up but chilled
out. Her eyes are squinty, with
her lips pouting which suggests
the suitable audience for this
magazine don’t take them self to
seriously which is the vibe the
cover star is giving off. In terms
of eye contact the star is looking
straight towards the audience.
At least 5 features to convey value for money: the first thing
that is value for money is the fact experience are telling their
readers for free what the top songs are at the moment. The
second thing is you can win tickets to the iTunes festival
2014 which is an expensive festival or some people. The
third thing is the main cover story about a fresh new singer
who's on the way to the top and could be big one day. The
fourth feature is reviews from a rage of different artists
which are big at the moment.
Clear colour scheme and consistent fonts
to create brand ID: the colour scheme I
used is purple, red and yellow these colours
are bold and stand out to my target audience.
I chose them as they stand well together and
don’t clash.
Button with prize: the button on my front
cover is bright yellow and is telling the
reader that our magazine can update them
with the latest songs
Unique selling points are clearly
defined: Unique selling points on my
front cover are; the button which I
made bright yellow so it catches the
audiences eye as soon as they pick up
the magazine. This displays something
that would appeal to my readers which
is a good selling point.
Different sized text to show audience
which features are most important: the
red part of this story is telling the reader
what the interview is about, although the
bold pink and black writing stands out.
Also this text is slightly larger so it draws
the reader In and that’s what gets them to
read the quote because the eye catching
colours.

41. END OF QUESTION6

42. Q7.LOOKING BACK AT YOUR PRELIMINARY
TASK (AQUINAS MAGAZINE) WHAT DO YOU
FEEL YOU HAVE LEARNT IN THE FULL
PROGRESSION OF THE PRODUCT?
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