The document provides information about the target audience and design considerations for a pop music magazine. The target audience is primarily female aged 9-15 who enjoy music, beauty, fashion and celebrity gossip. Research found their top interests were music, films and shopping. The magazine content focuses on music news, reviews, interviews and celebrity fashion/beauty tips. Bright pink and blue colors with feminine fonts were chosen to appeal to this young female audience. Images and language used an informal, chatty tone. The front cover features a band in on-trend clothing to draw readers in.

1. Questions 4 and 5

2. Who is my target audience?
 Gender: Female 85%
Male
15%
 Age range of readers: 9-15 (average age 11)
 ABC1’s = 49%
 AB’s =26%
Common interests of the target demographic:
 Music
 Beauty
 Celebrity life
 Fashion

3. Mood board of the Target Audience

4. Creating my media Pack
 The top of the Pops media pack helped me to create
the media pack for my own magazine because it was
similar in genre and audience.

5. Research into my Target Audience
 For my magazine I needed to find out the audiences
interests aside from reading pop magazines. I was able
to do this through the use of questionnaires on Survey
Monkey and I also asked my focus group questions
throughout the process of making my magazine.
 Research from the beginning allowed me to
understand what needed to be featured in the
magazine e.g. artist interviews, album
reviews, celebrity gossip and the latest fashion trends.

6. Psychographic
 As you can see from my survey, 100%
of the audience listen to music.
 100% of the audience also watch films.
 50% also enjoy going shopping.
 This information allowed me to
decide in what order of preference I
needed to include certain features in my
magazine. Also through the statistic
that 50% enjoyed going shopping, I
was able to assume that similarly to
other pop magazines I was going to
have a large female readership as shopping
is mainly seen as a feminine activity.

7. Deciding on the content
 The content is one of the most important elements of
the magazine, so I asked in my questionnaire what the
reader expected to find in a pop magazine.
 The research brought back, that they wanted music
news, reviews of new albums, reviews of live music
concerts, celebrity gossip, and the latest fashion and
beauty tips from celebrities in the pop genre.
 I made sure that these were the main elements I
included for different coverstories in the magazine.

8. Use of colour
 Bright colours appealed to my target audience because
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
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of there young age and informal magazine choices.
A heavy use of feminine colours would also be used
because 85% of the target audience was female.
The main colours I used were Pink, blue and white.
I used pink for the background on all of the pages and
also a different shade of pink for the masthead.
I used yellow in smaller amounts to make certain
coverstories stand out from the first look at the
magazine.

9. Range of fonts
 A pop magazine has a light, upbeat tone which my
focus group agreed that my magazine met the
conventions of. To meet the informal style I used serif
fonts which also appealed to the large female audience.
 For the body of the text I kept it simple and clear for
the audience to be able to navigate from on the
contents page.
 For the masthead I decided to use a handwritten
font, which made the magazine appear more personal
and give a chatty tone to the audience.

10. Range of images
 The cover image is the main feature of the front cover
which is the first thing the audience are drawn to. I found it
important to meet the conventions of the pop genre but
also to meet the guidelines of the target audience feedback
with the cover photo.
 The clothing choices of the artists in the cover image
needed to be on trend but also showing an element of
personality within the featured band.
 I used a mid/long shot for the cover image to show all of
the band members and their clothing choices.
 I didn't use any props because I didn't’t feel they were
conventional for the pop genre.

11. Mode of address
 The mode of address of the magazine needed to be
friendly, chatty and informal because of the young
nature of the target audience.
 When creating the coverlines on the I used language
such as “Get the Goss” or “Celeb Twitter Update”.
 I carried this on throughout the magazine especially
on the double page spread through some of the
questions that were asked of a informal and relaxed
nature.

12. Front Cover
Coverstory:
The theme of the
coverstory is personal
to the artist and is also
only an opening to the
story so it makes the
audience want to buy
the magazine and
read on.
Colour:
The colours appeal to my
target audience because
they are bright and eye
catching. They also
match the mainly female
demographic.
Costume:
The clothing choices of
the people in the picture
are on trend and also
individual for each
member whilst the colours
partially match to show
the band’s unity.

13. Contents Page
Image:
I decided to use an
image of the front cover
on the contents page
because it allowed for
the audience to find
out more about the
stories from the cover.
Image:
The smaller images at
the bottom of the page
helped to appeal to a
variety of audience
members from
different social groups.
The Masthead:
The masthead is of
the same font style as
the front cover to
promote continuity
in the magazine. The
same font would also
allow for the
magazine to become
more recognisable to
the audience in
future issues.
Body of Text :
The main text was in a
plain font so it was
easier for the audience
to read and find the
information from.

14. Double Page spread
Masthead:
The masthead of the
page is also in the same
font as the front cover
and contents page.
The blue colour choice
also helped to connote
masculinity which links
to the featured artists
being a male boy band.
Image:
The clothing of the boys is
smart/casual to make it look like a
more professional photo shoot.
There personality is also expressed
to the audience, with Ashley
wearing a hoodie whilst James
wears a shirt.