The document discusses the target audience for a music magazine media product. Through a survey, the author determined that their target audience would be individuals aged 16-25 who enjoy indie rock music. As someone in that age group themselves, the author feels they understand the interests and preferences of that demographic. They aimed to make the magazine appealing to both male and female readers within that age range. Factors like cost, entertainment value, and inclusion of music instruction were considered to attract both working and non-working readers who enjoy playing instruments. The target audience is summarized as people aged 16-25 of either gender who like indie rock music and playing instruments.