The document discusses how the author addressed their target audience of 17-25 year olds in their magazine. They took inspiration from similar magazines like INDIE and NME that attract the same audience. Throughout the magazine, they tried to make the audience feel involved by allowing them a say and engaging with them personally. The cover features a bold heading and different font to represent individuality, matching the magazine's message. Inside pages feature exciting images and content to attract and identify with readers, bringing together individuals who don't conform to demands of society. The contents page includes both established and new niche artists so readers can learn about familiar and new music they may enjoy.