The survey results show that the target audience for a new music magazine would be teenagers and young adults aged 16-24. Females made up the majority of respondents but including content to appeal to both genders would be best. Rock and indie music were the most popular genres among respondents. When designing the magazine, special attention should be given to the front cover image since that is the first thing readers notice. Vibrant color schemes and interviews with artists would be most appealing to readers. On average, respondents said they would prefer the magazine layout to be organized rather than busy. Most would only purchase a magazine yearly, so the content needs to be compelling enough to attract purchasers.

2. Question 1: What is your age?
From the results I can see that the majority of people are under the age of 18. Out of the
31 people, 5 of them are aged between 18-24. The answers to this survey are biased as
most of the participants were from my media class which in majority is aged between 16
and 18. I did however, also post my survey on my social media and even then only one
person answered 35-44 and only one person was aged 45-54. I think that this shows how
the majority of people using social media are teenagers and young adults which made me
realise that if the music magazines were to have their own website/be published or
purchased online, they would have a limited audience (in terms of age).
Putting these facts aside, 77.24% of the participants
are under 18 which tells me that if I were to pick under
18 as my target audience I would include topics/articles
that they could relate with for example- festivals with
elements of fashion, or new technology based tips
such as easier ways to access music through apps and/
or websites. In addition, younger audiences would
Allow me to include informal language as well being
Creative with the colour scheme and layout of pages.

3. Question 2: What is your gender?
From the pie chart of results for ‘What is your gender?’ shows that the majority of the test
takers are females. Similarly to the age question, this is a biased result since most of the
survey takers are from my A level Media class which contains mostly of females. This will
be considered when creating my magazine. However, at least a quarter (25.81%) of the
takers were males which adds variety and diversity within the results.
However, I did also post the survey on my social media on which I have a fairly equal
amount of males and females. Therefore, the results show me that females are more
willing to participate in surveys. As a result, I believe if I included interactive options such
as questionnaires or contests in the magazine, females would be more willing to be
included.
This does not mean that I will create my music
magazine entirely based on these results because I do
not want to instantly limit my target audience to
females only.

4. Question 3: Out of these, which music genre interests you the most?
The most popular genre within my survey is rock receiving 11 votes (35.48%) followed by
Indie which received 10 votes (32.26%). The other two genres that I have included as
options on my survey are Alternative and Rap, which had 5 votes each. The difference
between the people that chose Indie and Rock is very small, and the same amount of
people picked both Alternative and Rap which brings me to the conclusion that I should
consider a mixed genre magazine. More specifically an Indie Rock magazine with elements
of Alternative and Rap.
I did not include the option for ‘other’ or even different genres of music to pick from, this
is due to the fact that I have limited knowledge of the different genres. Choosing four that I
am familiar with, gives me the opportunity to add more
content and reviews as I am aware of the newest
festivals/artists/music etc. in Indie, Rock, Alternative and
Rap genres. Although I limited the options, I structured
the question to ask ‘Out of these’ which I believe did not
force opinions onto the participants, and allowed them
to freely chose.

5. Question 4: What is the first thing you notice when looking at a music
magazine?
The analysis shows that the most noticeable feature on the magazines is the main image,
over half people (60%) have chosen this. I believe this is mostly due to the fact that it’s the
biggest item on the page and usually includes bands/artists so people look to see if they’re
interested in that artist. The two least picked options are ‘Freebies’ and ‘Articles advised’.
From this I can deduct that (presumably) people buy the magazines for the content about
the specific band/artist advertised in the main image or simply because they like the brand
of the magazine.
The answers also show me that when creating my music magazine I need to put time and
thought into the main image as the audience will notice that first and I want their first
impression of my magazine to be positive.
One person has skipped this question, this tells me that
the question was either too general or too specific. This
means that when I do the interviews I should consider
including a question similar on the topic of the most
noticeable features on a magazine cover.

6. Question 5: What colour scheme would you most likely to see on a magazine?
Out of the three options provided: Vibrant, Pastel and Neutral, 54.84% of the survey takers
chose Vibrant. Only three participants chose pastel. When creating this survey, I thought
that the question was not specific enough and therefore included a comment box asking to
specify the colours. Only 10 out of 31 people responded which is not a reasonable amount
to make judgement. The positive thing is that the people who did comment, stated more
than one colour.
Once again, I think this question should be elaborated during interviews as even when the
colours were stated, some people saw , for example, red as a neutral colour and others
saw it as vibrant.
I also think that my wording of the options was poor.
What I meant by ‘Neutral’ is colours such as black and
white, but during the comments section I could see that
some of the participants were confused and therefore I
think I should elaborate the subject of colour schemes
in my interview.

7. Question 5: What colour scheme would you most likely to see on a magazine?
I allowed a response/comment section as I thought that the question was too brief and
would not give me enough detail. I was lucky enough that participants mostly stated more
than one colour. After adding up the colours that were said and viewing the respondent’s
answer to check which out of the three- Neutral, Vibrant and Pastel they chose during the
survey, here are the results I collected:
Red- 6 (5 Vibrant, 1 Neutral)
Black- 4 (3 Vibrant, 1 Neutral)
Yellow- 3 (1 Neutral, 1 Vibrant, 1 Pastel)
White- 3 (2 Vibrant, 1 Neutral)
Blue- 2 (1 Vibrant, 1 Pastel)
Orange- 2 (1 Vibrant, 1 Pastel)
Brown- 1 (Neutral)
Green- 1 (Neutral)
Nude- 1 (Neural)
Pink- 1 (Pastel)
Purple- 1 (Vibrant)
One participant stated that they prefer Black and White since
it’s professional meaning that they would prefer a more
formal type of magazine.
As viewed in the comments on the right, red is the most requested colour for a magazine.

8. Question 6: What content would you like to be included in the magazines?
From the results I can see that interviews are the most viewed content in a magazine since
13/31 people chose it (41.94%). This shows me that people are interested in the personal
life of bands/artists or people that are in the music industry and what they have to say
about different situations and scenarios. The three least picked answers are gossip, posters
as well as reviews of events which all had 1 person pick them. I think that age links into
why gossip and posters were not a popular pick as they seem childish.
Looking at the two other options that were taken into account- upcoming events (received
7 votes) and music chart (receiving 8 votes), I can see
that people are interested in the things that involve
music instead of the additional freebies (posters) or
information that may not be true and makes the
artists or band look bad (gossip).

9. Question 7: What is the main reason you buy music magazines?
When looking at the pie chart, I can see that there is one answer that received the most
votes which is ‘for the entertainment’. This tells me that people are looking to read it
during their leisure time and therefore I can imagine the textual information being
informal and easy to follow. As well as this, if they’re reading for entertainment the
content should be more light hearted for example, funny stories or exciting news such as
CD releases etc. instead of heavy, upsetting stories or information.
The options ‘to relax’ (19.35%) and ‘to keep informed’ (22.58%) were close together which
means that I should also consider them when planning the layout and content of my
magazine. The feature to fit the purpose if relaxing
could include suggestions of music that the audience
could then go and search. To satisfy the audience with
keeping them informed, I’m considering including
upcoming releases or tours.
The option that received the least (3) votes is ‘for the
freebies’ which tells me that people who do purchase
a music magazine do it with a purpose of wanting to
find out about music and artists instead of receiving
random gifts.

10. Question 8: How often would you purchase a music magazine?
The answers to this question surprised me. I expected there to be a high percentage in
answers for ‘monthly’ as well as ‘weekly’ when in fact ‘yearly’ was the highest answer-
with 12 votes (38.71%). This suggests that people are not hugely interested in purchasing
music magazines. Due to the unexpected results, I did not include a question asking ‘Do
you purchase music magazines?’ or something similar. As a result, I am planning on asking
a question that expands on what could be involved in the magazine to attract more people
to buying them.
Not a single person has picked ‘Daily’. This is a sensible choice since I think it is unrealistic
that anyone would purchase a music magazine each day.
In addition, the 4 people that chose ‘Other, please
specify’ did not specify which leaves me confused as to
If they do not purchase them at all or purchase them
for example every two weeks.

11. Question 9: Out of these, who would you like to see on a magazine front cover?
I made this question very specific as most of the artists that I included as options are from
the same/similar genre and therefore have a similar sound. I did try to include one of each
from the four genre’s I asked a question about previously- Rock, Indie, Alternative and Rap.
Alike the genre question, the results were close together (minus the Vaccines) with a tie of
9 votes between Arctic Monkeys and Drake. They were closely followed by Catfish and the
Bottlemen with 7 votes and Red Hot Chili Peppers with 5 votes. Only one of the people
chose The Vaccines.
I think that these results do not tell me much about the potential audience of my music
magazine because here the artists were picked in terms of preference. What I can deduct
is that all of the artists named (apart from the Vaccines)
are known by the participants due to the amounts of
votes for each so I know that the modern, mostly Indie
Rock music will appeal to them.

12. Question 10: On a scale of 0 (busy) to 100 (organised), how would you like the
music magazine?
This question is the only one that did not include multiple choice answers and instead had
a slider where the participant could slide the ball from 1 to 100 to show how
organised/busy they prefer music magazines. This then calculated an average that ended
up being 73 meaning that on average people prefer organised magazines.
When breaking down and looking at the individual results, I can see that none of the
participants picked 0 (busy,) 4 picked 50 (equal amounts of busy and organised) and 2
people prefer organised magazines because they picked 100. The other 25 participants
picked numbers between 50-100 which means that no one wants a magazine that is busy
or even slightly busier than organised.