2. Existing Product
The location is in a
random park in
America
somewhere which
relates to how
skateboarding can
be done anywhere
The skateboarders
are preforming a
trick over two
people which is
entertaining to the
audience. The videos
audience is
skateboarders all of
age ranges
The title is in bold
bubble writing and in a
bright blue and red to
make the title stand
out.
This appeals to the
audience well as it shows
famous skateboarders
skating and having fun
which will make them want
to buy the video
3. Existing Product
The black silhouettes on the
cover are done so that faces
aren't recognizable it also
makes age and gender
unrecognizable so when the
poster is released worldwide it
doesn't’t offend anyone.
The black silhouettes also
make it so no branding of
other companies can be
shown on the main poster
the background
color is a natural
gradient of dark to
light
This appeals to the
audience by the
bold font
contrasting
against the clear
background to
draw emphasis to
the title
This sponsors
are in the title
as they will have
a following
which will make
more people
want to watch
it.
4. Existing Product
There are a
variety of
bright colors in
the center to
draw focus
towards the
silhouette in
the center
The black silhouette on
the cover are done so
that faces aren't
recognizable it also
makes age and gender
unrecognizable so when
the poster is released
worldwide it doesn't’t
offend anyone
The black
silhouettes
also make it so
no branding of
other
companies can
be shown on
the main
poster
The title is
written “stay
gold” instead of
making the
background
color its written
to make a large
emphasis
5. Existing Product
This film poster
color scheme is
in black and
white. This
makes it low cost
which could
show this
company was
just starting out.
The top of the poster
shows the skaters that
are in the video this
can make more people
watch the video as the
skaters have a
following.
The car is in the
video
throughout as
you will see the
skateboarders
driving around in
the film.
This sponsors are in the
title as they will have a
following which will
make more people
want to watch it.
6. Research Analysis
• What common features do the researched products
have? The common features in all of these product are
that they are to do with skateboarding and that they
all have sponsors in the title. Most posters show the
skaters at the top of the poster as well.
• What aspects of the research will you include within
your on work? The layout of the poster I will keep as it
clear and simple to follow and it also presents other
features such as the title the actor/skateboarders
names.
8. Audience research
• Observation: The observation here is 70% are aged 16-17 20% is 18+ and lasty 10%
15 and under
• What this says about my audience: This says my audience is mainly aged 16-17
with a few exceptions
• How will your product appeal to this audience: i will try to make my product
appeal to the audience by making appeal to teenage viewers by skateboarding as
its a sport that the majority of people who do it are teenagers.
9. Audience research
• Observation: 10% female 90% male
• What this says about my audience: That my audience is mainly male
• How will your product appeal to this audience: I could make my product appeal to
the mainly male audience by containing intense action scenes to draw attention of
the male viewer
10. Audience research
• Observation: They said they would like to falls and good skate tricks which is easy
to produce. Other people said they'd like to interviews with riders which i think
would be hard to do as i'm making a 3 minute video
• What this says about my audience: This shows me my audience want a short video
of 3 minutes as it is easy to watch and doesn't take up too much time which could
make a viewer lose interest.
• How will your product appeal to this audience: my product will appeal to the
audience by incorporating scenes of falls and tricks
11. Audience research
• Observation: The majority of people i asked dont know alot about skating apart
from the mainstream brands eg Palace, Polar and Supreme
• What this says about my audience: this shows me the audience isn't that familiar
with skateboarding as they only know the mainstream brands that are fashionable
• How will your product appeal to this audience: my product will appeal to the
audience by showing similar brands to these to draw interest of the viewer.
12. Audience research
• Observation:60% for 3 minutes 20% 5 minutes and 20% for 30 seconds
• What this says about my audience: The majority of the audience would like to see
a 3 minute video
• How will your product appeal to this audience: by making the video 3 minutes
long to make sure the viewer doesn't lose interest
13. Audience research
• Observation: The majority of answers for this one was the tricks although some
people put they'd like to see falls and fails.
• What this says about my audience: my audience would like to see a lot of skating
including falls and funny fails
• How will your product appeal to this audience:my product will appeal to the
audience by incorporating scenes of falls and tricks
14. Audience research
• Observation:20% for a photo 20% for text and 60% for both text and photos on a t
shirt
• What this says about my audience: the majority of my audience would like to see
a t shirt with a photo and text on it
• How will your product appeal to this audience: it will appeal to the audience by
making t shirts with photos and text on them
15. Audience research
• Observation: the majority of people I asked don't know a lot about skating apart
from the mainstream brands eg Palace, Polar and Supreme
• What this says about my audience: the majority of the audience like mainstream
skate brands
• How will your product appeal to this audience: we will make it appeal to the
audience by showing similar brands to gain interest of the viewer
16. Audience research
• Observation: 10% once a week 30% 3 times a week and 60% don't watch any
skateboarding
• What this says about my audience: this shows me 60% don't watch any skating so
watching a video would be something interesting so they don't lose interest as
they don't know what to expect
• How will your product appeal to this audience: we will make it appeal to the
audience by making it funny and interesting for the people who don't watch
skating so they don't lose interest
17. Audience research
• Observation: not many people thought this survey took long at all
• What this says about my audience: my audience didnt think this survey took long
• How will your product appeal to this audience: by being 3 minutes long to not lose
interest of any of the viewers
19. Interview 1
• What design would you like to on a skateboard deck?
A person or a group of people
• What would you like to see on a skate brand t-shirt? A
photo in black and white and the logo
• How long should the skate video be and why?
• 2 minutes otherwise I will lose interest
• What attracts you to want to watch a skate video? The
front cover of the dvd
• What could make my skate brand stand out compared
to others? Strong advertising and a unique skate team.
20. Interview 1
• Observation: They want a person or a group of people on a skateboard deck. They said they
would like a photo in black and white and a logo on a t-shirt. They said the skate video should
be 2 minutes long to not lose interest. They said that the front cover of the DVD attracts
them to watch a skate video. They said a brand can stand out by strong advertising and a
unique skate team
• What this says about my audience: the interview shows that the audience would like to see a
clear and simple designs in black and white on t-shirts to stand out. Also they would like to
see a famous person or group of people on a deck. They also stated a skate video should be
2-3 so viewers don’t lose interest. They also said the front cover of a dvd attracts them to
watch a skate video. They said to make a brand stay out they need strong advertising and a
unique skate team so that they can gain a following to get more people to support the brand
• How will your product appeal to this audience: My product will appeal to my audience by
being clear and simple but it still stands out through advertising through social media to
reach a young teenage audience. When creating merchandise it will be clear and simple and
will be advertised on social media. The skate video will be 2-3 minutes long so that viewers
don’t lose interest on a video that is to long. Our dvd cover or video thumbnail will stand out
to gain the interest of people so they watch the video.
21. Interview 2
• What design would you like to on a skateboard deck?
A clear and simple design yet that stands out
• What would you like to see on a skate brand t-shirt?
Logo, a picture and brand name
• How long should the skate video be and why?
4-10 mins it’s a nice viewing time to sit down and relax.
• What attracts you to want to watch a skate video?
The skaters in the video
• What could make my skate brand stand out compared
to others?
To make sure it makes unique product that will sell.
22. Interview 2
• Observation: The audience would like to a t-shirt with a logo, brand name
and a picture. They would also like a clear and simple design on a
skateboard deck. They also said that a skate video should 4-30 minutes
long. They also said to make the brand stand out they should have a
unique product.
• What this says about my audience: This shows that the audience would
like clear and simple designs on skateboards and t-shirts so they can see
the difference between our brands and others. They also said they want
the video to 4-10 minutes long so they can relax whilst watching the
video. They also said they need a unique product to sell.
• How will your product appeal to this audience: My product will appeal to
the audience by making the video 4-10 minutes long so people can sit
back and relax whilst watching. Also we will create simple and clear
skateboards and t shirts.
23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Teenagers 15-24 My products will appeal to this age range
as most participants of skating are
around this age range.
Gender
Male The content will appeal to males because
the majority of skaters are male
compared to female.
Psychographic
Needs driven We will be emailing and advertising
information about upcoming products,
sales and missed deals to give people
the opportunities to impulse buy our
products
Social Status
A B C1 C2 They all have the income to afford it and
the product would appeal to their
working status
25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and weaknesses of each
method
– Product Research
– A strength of product research is that you can get an idea of what your product should look like or
be similar to. Another strength is that you can find what is existing in the market so you don’t copy
the same product.
– A weakness of product research is that the products out their might not be similar to your own
product.
– Questionnaires
A strength of questionnaires is that they are easy to create. Another strength is that they can also
be distributed very easily via email.
A weakness of questionnaires is that the answers are limited to who you give the questionnaire
to. Another weakness is that some answers might not be legitimate as some people may rush
the questionnaire to get on with their day.
– Interviews
– A strength of an interview is that your more likely to get legitimate answers when interviewing
someone. Another strength is that it is easy and quick to produce the interview questions about
your product.
– A weakness of an interview is that you might struggle to find someone who has the free time or who
wants to be interviewed. Another weakness of an interview is that it can take a while to get multiple
responses as you are interviewing person by person
26. Research Evaluation
– What sort of a response did you get?
– The responses I received were helpful because their feedback helped me plan
my final product. I got helpful feedback for example in the questionnaire 60%
said they wanted the video to be 2-3 minutes long so that viewers don’t lose
interest.
How did you distribute your survey? Give an advantage and a disadvantage
– We distributed our survey using survey monkey and just mass emailed the link
to everyone in the class. Some advantages of doing this are that multiple
people can take the survey at the same time. Also you can send the survey out
to multiple people at the same time instead of sending them person by
person. Some disadvantages of survey monkey is that you don’t know if some
of the answers are legitimate because anyone can write anything to the
question. Also survey monkey is only limited to the people you send the
survey to.
