Nathan Millett proposes creating a film and photography project focused on creating advertisements for a watch. The project will include a watch advert video, poster, and magazine. Nathan has skills in Photoshop, Premier Pro, and different camera techniques from previous projects. Research will include analyzing existing watch advertisements, magazines, and posters to inform the layout, colors, fonts and camera angles used. Nathan will document the process in a reflective journal to evaluate strengths and areas for improvement at each stage of pre-production, production, and evaluation.

1. Proposal
1
Centre Name and Number:
York College 368744
Student Name and Number:
Nathan Millett 2051032
Project proposal title and date:
Time Maker
Main area of activity:
My main area of activity is in film and photography.
Rationale:
I have learnt in Photoshop about gradients and how simple it is yet it is very effective as it changes
the atmosphere of the product. For example, I am able to have the background fade out with any
colour I am wanting to use this is effective as it makes the product look more professional. Another
useful skill I have acquired is that I have learnt how to use the blending options to my advantage
as I can now add different effective skills to my work. For example, I could use satin effect to make
the image that I have selected look darker or even add in a fade just simple things like this make
the product more appealing for the target audience. This year with the projects that we have done I
was able to get creative with various camera angles and techniques that I could use to change the
angel and the effect of the images/ videos. So, I decided to do something where I could show of
my skills with different camera angles and then I wanted it to be something to do with
advertisement as I am wanting to go into this after college. Due to the fact of my knowing what I
am doing because of the music video at the start of year I am able to get a better product outcome
at the end of the FMP, this will have impacted my final piece massively as I know what angles are
god for different shots and I now know how to edit them and make them look creative.
Project Concept:
For my FMP, I am basing it off a watch the products I am going to make is a: watch advert, poster
and a magazine for the watch. Before I create these products, I will need to research the product
before I can make them, the things I will need to research is pre-existing example of other
producers work such as see how they have created the watch adverts. The effect of this is that I
can compare it to my work and see what improvements I can make to it to improve it after I have
done this I will be able to see what other camera angles the producer has used and see about
using it in my work this will make the audience more interested in my work as it will look a lot more
professional. For the research for my magazine and poster I am able to do these two at the same
time as they are both practically the same thing, for this I will be researching the layout, colour
scheme, fonts and props used. The effect of this is that I can compare my work to others and see
how I can improve mine and see what colours they have used and why. The colour scheme is one
of the most important things I need to research a is need to see why the producers have sued
them colours for example if there’s a dark colour scheme of black, grey and white. After I have
done the research making it will be a lot easier and I will be able to come out with better results s I
will know what I am creating and how to create as most of the things that have been made for
watch magazine/ posters are fairly simple yet effective. As before I did this project I had a quick
look at existing products, as I could tell a lot of them where adding in fades and gradient overlays.
The reason to why they have done this is to show the audience only the watch as they are wanting
to try and sell this and they are not wanting to show the audience that is unnecessary. Finally, this
makes the product look smart and professional and this will make the target audience trust the
product as it is very expensive hey will want to have some reassurance.

2. Proposal
2
Bibliography:
Minimumof 7 sourcesthatyou coulduse for yourproject.These canbe existingproducts,used
for inspiration.Orbookslookedatforthe theoryresearch.Make sure youget a mixture of books
and products.Limityourself tonomore than 2 websites if possible(youcanputGoogle Booklinks
like BooksonNeil’sToolbox). Considergalleries,books,magazines, journals, films,computer
games, websites,blogs,socialmedia, radioprogrammes,archive material,podcasts etc.
Thismust include atleast2 primarysourcesof information- tweakSource 1and 2 to fit.
Alphabetise the list whencomplete (highlightthesourcesand click the SORT button- ithasan A-Z
and an arrowpointing down on it).
1. Nathan Millett. (2019) Target Audience Research Survey (conducted on 23/3/2021)
2. Jess Crosland. (2019) Target Audience Interviews (conducted on 24/3/2021)
3. Source 3https://www.youtube.com/watch?v=O5c93RDGLn8
4. https://www.youtube.com/watch?v=Wr4v1wFS_OY
5. https://www.youtube.com/watch?v=qpJroJm8x9g
6. https://www.youtube.com/watch?v=oWuY_0gzNMU
7. https://www.youtube.com/watch?v=EWqFL__NAO8
8. https://www.youtube.com/watch?v=9-OfDIE9BLI
Week Tasks to be Completed: Specific Tasks
1 Initial Ideas and Proposal  I looked at a range of mood boards to see what
sort of layout and colour schemes other
producers have sued when creating a product
similar to mine and then this heled me to try and
put this into my own work so I can make it look
more professional
 I looked at a mind map this is so I can write down
all my ideas and then plan on what I need to do
2 Research  I looked at pre-existing products this was so I can
see how other professional producers have made
their products and this has helped me to see
what the mistakes I have done in my own work
and then I was able to adapt and overcome my
mistakes to make my product look more
appealing towards the audience
 I will then look into primary and secondary
audience and then identify what would attract
them into my product I will do this by looking at
How will the project be evaluated and reviewed: 50 words approx.
What I will be doing every day is uploading and writing my work on my reflective journal I will do
this when I complete a task or product as this is where I will be able to see the mistakes and
positives of my work and where I can go better for next time, and this is how I am going to evaluate
my work by seeing what the mistakes are how I can improve on them or make them better.

3. Proposal
3
colour scheme and asking a range of questions
to my audience
3 Research  This is where I researched some things so I can
have a go at doing some experimenting this
helped me as I could see what worked for me
and what didn’t for example I tried using cars in
one of them but I soon realised that it didn’t work
so I changed my idea and acted upon it.
4 Pre-production & Planning  For this I am looking more closely at pre-existing
products I will be looking at the colour schemes
other producers have used this will help me to
make my product more appealing to my target
audience and I will learn to why they have done it
the way the producer has made it
5 Production  I am making my logo right now I will be creating
this in Photoshop as it is a still image and it will
be on print I have researched multiple products
and I have had a lot of research to identify the
shape, layout and colour scheme other producers
often use when making products such as this one
6 Production  I am making both of my posters this will be
created in Photoshop as it is a still image and will
be for print, I am making two as they are both
very similar as I will be making one landscape
and the other one portrait this will make the
audience more interested in my products as they
will be able to see multiple print copies of this
watch being advertised.
7 Production  I am making a magazine front cover right now I
am making this in Photoshop as this one is also a
still image that will be used for print, I have done
some research on other existing products
however I am making mine different compared to
others as I am only showing the watch as this is
what my audience has asked for whereas with
most professional ones they have introduced an
actor to appear in the magazine front cover.
8 Production  My last product will be my watch advert I am
making this in premier pro as this is a moving
image and it will be uploaded to YouTube or
some form of television this I have put in the most
research for as this product is the most
challenging as I will need to vary my camera
angles and more as I will want to keep my
audience interested in my product
9 Evaluation  For this evolution I will be doing it in PowerPoint
as I am able to write about my products and this
is where I will be able to compare my work to pre-
existing products and here I will be able to see
my mistakes but also my positives that I have
done well this is very useful for me to use for next
year as I will be taking my strengths onto the next
year with me