Looking to drive more traffic to your website and convert that traffic? Here are 12 marketing tools that will help.

1. Ian Cleary
12MARKETING TOOLS
Grow & Convert
to
W E B S I T E V I S I T O R S

2. What would it be like if you could
EAT as MUCH CHOCOLATE as you want
BUT…

3. …the chocolate had NO SUGAR in it !

4. Chocolate without Sugar
is like
TRAFFIC without CONVERSION

5. Using the RIGHT TOOLS
you can get
Traffic &
Conversion!

6. 70% of website visitors
will never come back1

7. @IanCleary
Increase Email Signup’s with Exit Intent Popup
www.OptinMonster.com

8. @IanCleary
Always Split Test
1.3% Conversion 2.1% Conversion
www.OptinMonster.com

9. @IanCleary
If they don’t give their email re-target them…
Web User
Your Website User leaves
Your ad on
Facebook
User returns to
website and
subscribes

10. You want more traffic to
your existing content2

11. @IanCleary
Optimize your Titles & Descriptions
www.ScreamingFrog.com

12. You want some of your
Competitor’s traffic!3

13. Find out what
keywords are driving
them traffic and write
BETTER content than
them

14. @IanCleary
Which keywords get traffic for your competitor?
www.razorsocial.com
www.semrush.com

15. @IanCleary
Which keywords get traffic for your competitor?
www.semrush.com

16. @IanCleary
Which keywords get traffic for your competitor?
www.semrush.com

17. You want more traffic
to new content4

18. @IanCleary
Check its popularity with InboundWriter
Helps you determine the success of your topics before you put pen to paper
www.InboundWriter.com

19. @IanCleary
InboundWriter - Check the competition
See what the competition is like and where you come in the pecking order!
www.InboundWriter.com

20. @IanCleary
InboundWriter – Focus on your main keywords
Helps you refine your title
even further by focusing on
the most important terms
www.InboundWriter.com

21. @IanCleary
Example Post
www.InboundWriter.com

22. Opt-ins are not achieving
high conversion5

23. @IanCleary
Split test with Optimizely
www.Optimizely.com
Setup multiple variations of
the same page and run tests

24. You want to produce
more popular content6

25. @IanCleary
Buzzsumo - What’s Popular…
www.Buzzsumo.com

26. Limited traffic coming
from promoting your
existing content7

27. @IanCleary
Most of your audience doesn’t see your content
Most are not even logged on
to see your content

28. Use Edgar for Social Media Management
Categories Social Media Updates
Want more Facebook likes from your Wordpress site ->
5 Quick Ways to Get More Facebook Likes Using
WordPress http://bit.ly/1B2T495
A Day in the Life of the Internet: These Numbers Will
Blow Your Mind [Infographic] - via @sociallystacked
http://bit.ly/1MLZ2jn
We love our tools but strategy first!
Are you spending enough time
picking the right tools?
6 Technology Skills Highly Desirable For a Social Media
Consultant http://bit.ly/1uMWIwV
Share Via
www.meetEdgar.com

29. @IanCleary
Resharing Content
• 3 Retweets14th Feb
• 5 Retweets17th Feb
• 4 Retweets23rd Feb
• 6 Retweets26th Feb

30. @IanCleary
Create your schedule/queue
Decide when each category of content gets posted (e.g. quotes and tips might get better engagement in
the morning and at the weekend)
www.meetEdgar.com

31. Not getting enough
traffic from Twitter8

32. @IanCleary
ManageFlitter
Use Power Mode for Advanced Search
Enables you to perform a super
advanced search e.g.
Find up to 1000 profiles that have
social media in their bio and that
have mentioned me in the past 2
months
www.ManageFlitter.com

33. @IanCleary
ManageFlitter
Save your advanced filter
Save your search criteria so
you can re-run the filter to
find new people to follow
www.ManageFlitter.com

34. Don’t know enough
about your website visitors9

35. Understand your visitors using Hotjar
Heatmap
Understand what users do on your
site (e.g. where they hover and click)
Visitor Recordings
Recordings of real visitor behaviour
(clicks, taps, mouse movements)
helps highlight usability issues
Form Analytics
Which fields take too long to fill,
which are left blank and why do
visitors abandon the form altogether
www.HotJar.com

36. 10
Blogs posts are not
generating enough traffic
from social media

37. Optimize Your Titles
www.aminstitute.com/headline/

38. 11 Sales Funnels are
not converting

39. @IanCleary
Clickfunnels
Choose the type of funnel and then choose the template (design/layout) for each page in the funnel
www.Clickfunnels.com

40. @IanCleary
Clickfunnels
Manage and see at a glance all the conversion stats for each page in the funnel
www.Clickfunnels.com

41. @IanClearywww.Clickfunnels.com

42. 12 Email Marketing is not
driving enough traffic

43. @IanCleary
Build in Marketing Automation
Marketing Automation
InfusionSoft Ontraport Marketo Hubspot
Email Marketing
MailChimp AWeber
44

44. Using the RIGHT TOOLS
you can get
Traffic &
Conversion!

45. Do you like chocolate
Without SUGAR!

46. Chocolate Without Sugar
is like
TRAFFIC without CONVERSION

47. Keep in contact
@IanCleary
www.RazorSocial.com