Social Media 102: How to Find the Right Social Media Tools for Success!


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Social Media 102: How to Find the Right Social Media Tools for Success!

  1. 1. Social Media 102: How to Find the Right Social Media Tools For Success
  2. 2. <ul><li>The Future of the Internet is Social </li></ul><ul><li>Google+ </li></ul><ul><li>“ Google+ invites were being sold on eBay for up to $27 each!” </li></ul><ul><li>Players may change but you MUST learn how to adjust </li></ul><ul><li>Start now or you will be behind by your competitors </li></ul>Why Social Media? How do you keep up with social media trends?
  3. 3. <ul><li>2 nd most visited website </li></ul><ul><li>750,000,000 users worldwide </li></ul><ul><li>57% female 47% male </li></ul><ul><li>Fastest growing demographic 35+ </li></ul>The Big Players – Facebook Do you have a Personal Facebook Profile? Credits: Amodiovaleria Verde
  4. 4. <ul><li>30 billion pieces of content shared each week: web links, new stories, blogs posts, notes, photo albums etc. </li></ul><ul><li>3.5 million events created each month </li></ul><ul><li>1.5 million local businesses have Facebook fan pages </li></ul>Facebook Content Review Do you have a Facebook Fan Page?
  5. 5. <ul><li>3 rd most visited website </li></ul><ul><li>35 hours of video footage is uploaded to the site ever minute </li></ul><ul><li>Demographic is 18-54 </li></ul><ul><li>Millions of clips are marked as “favorite” </li></ul><ul><li>Millions of people subscribe to channels every day </li></ul>The Big Players – YouTube Do you have a YouTube Channel? Credits: Amodiovaleria Verde
  6. 6. <ul><li>9th most visited website </li></ul><ul><li>80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experience </li></ul><ul><li>The average number of tweets per hour is around 1.3m </li></ul>The Big Players - Twitter Source: Socialnomics author Erik Qualman Do you have a Personal and/or Business Twitter?
  7. 7. <ul><li>13th most visited website </li></ul><ul><li>101 Million Members Worldwide </li></ul><ul><li>41.1% female and 58.9% male </li></ul><ul><li>Fastest growing demographic 35+ </li></ul><ul><li>80% of companies are using LinkedIn to find employees </li></ul>The Big Players - LinkedIn Credits: Amodiovaleria Verde How do use LinkedIn to benefit your company?
  8. 8. <ul><li>Officially launched on May 2003 </li></ul><ul><li>Operates in over 200 countries </li></ul><ul><li>Over 52% of LinkedIn members are located outside of the US </li></ul><ul><li>Used by 69 of the Fortune 100 companies </li></ul><ul><li>More than 1 Million companies have LinkedIn Company Pages </li></ul>LinkedIn Facts Credits: Amodiovaleria Verde
  9. 9. <ul><li>Blog should be part of your website </li></ul><ul><li>Drive traffic with original content </li></ul><ul><li>Content is critical even more now with Google+ </li></ul><ul><li>WordPress is one of the best blogging platforms </li></ul>Create Social Media Hub Do you have a Blog? Does it live on your website?
  10. 10. <ul><li>The most popular CMS in use today </li></ul><ul><li>Powering nearly 8.5% of all websites </li></ul><ul><li>10,000+ plugins available </li></ul><ul><li>100+ million total plugins downloaded </li></ul><ul><li>13+ million total downloads of WordPress at a rate of approx. 2 per second </li></ul>WordPress Fun Facts *Data compiled by Chase Granberry of Authority Labs Search rank Monitoring
  11. 11. <ul><li>Famous Brands Like: </li></ul><ul><li>Playstation </li></ul><ul><li>MTV </li></ul><ul><li>Lexus </li></ul><ul><li>eBay </li></ul><ul><li>CNN </li></ul><ul><li>NASA </li></ul><ul><li>Ford </li></ul><ul><li>Sony </li></ul><ul><li>People </li></ul>Who is using WordPress?
  12. 12. How do I find the right social media tools? Introducing Social Media Matcher
  13. 13. Must Have Social Media Tools for Facebook
  14. 14. <ul><li>Showcase videos from your YouTube channel </li></ul><ul><li>All your videos will stay up to date automatically </li></ul><ul><li>Automatic wall posting when you add a new video to YouTube </li></ul><ul><li>Give fans an easy way to subscribe to your channel on YouTube </li></ul>YouTube For Fan Pages Do you have your YouTube channel on Facebook?
  15. 15. <ul><li>Share your Twitterstream with your fans on Facebook </li></ul><ul><li>Gives them an easy way to follow you on Twitter </li></ul><ul><li>Introduce them to your Twitter account </li></ul><ul><li>Easy installation, free service! </li></ul>Twitter For Fan Pages Do you have your Twitterstream on Facebook?
  16. 16. <ul><li>Share your LinkedIn profile with your fans on Facebook </li></ul><ul><li>Gives them an easy way to connect with you on LinkedIn </li></ul><ul><li>Introduce them to your LinkedIn profile </li></ul><ul><li>Easy installation, free service! </li></ul>LinkedIn For Fan Pages Do you have your LinkedIn profile on Facebook?
  17. 17. <ul><li>Share your Blog with your fans on Facebook </li></ul><ul><li>New Posts are immediately published to your fan page </li></ul><ul><li>Gives them an easy way to subscribe to your content </li></ul><ul><li>Easy installation, free service! </li></ul>NetWorked Blogs Do you have your Blog Feed on Facebook?
  18. 18. <ul><li>Share your company Media Kit, Presentations etc. with your fans on Facebook </li></ul><ul><li>Compatible with PDF’s, PowerPoint (PPT, PPS and PPTX), MS office documents and more! </li></ul><ul><li>Gives them an easy way to subscribe to your content </li></ul><ul><li>Easy installation, free service! </li></ul>SlideShare Do you have your Presentations on Facebook?
  19. 19. <ul><li>Sell your products right on your fan page! </li></ul><ul><li>Supports more than 20 currencies worldwide </li></ul><ul><li>Easily integrates with PayPal </li></ul><ul><li>Give your fans an easy way to buy, share and like your products from Facebook </li></ul>Payvment Ecommerce Do you sell your products on Facebook?
  20. 20. <ul><li>Get your Facebook engagement and ranking score </li></ul><ul><li>Check your competitors score </li></ul><ul><li>Monitor your score to improve your results </li></ul><ul><li>Go back and see if the changes you made are improving your results </li></ul>Social Bug Facebook Score Do you monitor your Facebook marketing score?
  21. 21. <ul><li>Add your business to the Facebook Directory and Like Exchange </li></ul><ul><li>Get more visibility and likes for your pages, discover other businesses </li></ul><ul><li>Coming soon! User profiles, Badges, tags to create lists “recommend to friends”, “potential vendors” Think LinkedIn meets Foursquare </li></ul>Like Social Media Directory How do you promote your business and get likes?
  22. 22. Must Have Social Media Tools for Twitter
  23. 23. <ul><li>See how many people saw your Tweet and who they were </li></ul><ul><li>Run a free report for your hashtag, link or brand name </li></ul><ul><li>Find out the number of unique users who saw your Tweet </li></ul>TweetReach Do you monitor the effectiveness of your Tweets?
  24. 24. <ul><li>Backup your entire Twitter account into a CSV. File </li></ul><ul><li>Save your Tweets, followers and people your following in just a few minutes </li></ul><ul><li>Easily refer to older Tweets and protect yourself from losing your information in case the inevitable happens </li></ul>Tweetake How do you store your Twitter information?
  25. 25. <ul><li>Check the power of your Twitter profile compared to millions of other users </li></ul><ul><li>Get an instant grade and report </li></ul><ul><li>Monitor your grade to see how you are improving </li></ul>TweetGrader How do you monitor your Twitter success?
  26. 26. <ul><li>A real-time online chat room for Twitter </li></ul><ul><li>Start sending and receiving tweets about your topic choice </li></ul><ul><li>Follow hashtags like #socialmedia and join in on conversation, build relationships and learn </li></ul>TweetChat How do you jump start Twitter conversations?
  27. 27. <ul><li>Auto Tweet a welcome message to your followers </li></ul><ul><li>Setup targeted keywords and auto follow users </li></ul><ul><li>Monitor multiple Twitter streams and reply easily from one inbox </li></ul>SendSocialMedia How do you monitor your Twitter account?
  28. 28. <ul><li>Easily clean up your Twitter account to remove those people who do not follow you back </li></ul><ul><li>Improve your ability to follow others by lowering you following to follower ratio </li></ul>JustUnfollow How do clean up your Twitter account?
  29. 29. Break Out For Learning Session <ul><li>Pick a partner </li></ul><ul><li>Learn about their business </li></ul><ul><li>Find two tools on Social Media Matcher that would benefit them </li></ul>
  30. 30. Must Have Social Media Tools for WordPress
  31. 31. <ul><li>Sell Memberships </li></ul><ul><li>Create members only content </li></ul><ul><li>Sell Memberships </li></ul><ul><li>Easily integrated with PayPal </li></ul><ul><li>Monetize your website </li></ul>S2Member Could you benefit from a Membership site?
  32. 32. <ul><li>Add a like button to every post on your blog </li></ul><ul><li>Grow your social following easily by allowing your fans to promote your content </li></ul>Like Button for WordPress How do you get fans to promote your content?
  33. 33. <ul><li>Easily add a retweet button to your blog </li></ul><ul><li>Let your fans easily post your content to their entire network </li></ul><ul><li>Grow your social network fast </li></ul>Topsy Retweet Button Could you benefit from more Twitter followers?
  34. 34. <ul><li>Comments are indexed by search engines (SEO friendly) </li></ul><ul><li>Connected with a large discussion community </li></ul><ul><li>Increased exposure and readership </li></ul>Discus Comment System Could you benefit from a better comment system?
  35. 35. <ul><li>Grade your entire website for SEO, social media and more! </li></ul><ul><li>Check on your score and see monitor your results </li></ul><ul><li>Comprehensive detailed analysis </li></ul>Website Grader How do you measure your website marketing?
  36. 36. <ul><li>Available only inside </li></ul><ul><li>Web Media University </li></ul><ul><li>Search our toolkit directory by your industry, business need, solution etc. </li></ul><ul><li>Find the right set of tools to save precious time and money </li></ul>Access To Social Media Toolkits How much time could you save with a toolkit?
  37. 37. Continuing Education <ul><li>Introducing </li></ul><ul><li>Social Media Toolkits Directory </li></ul><ul><li>Social Media Case Studies Library </li></ul><ul><li>Social Media Book Reviews </li></ul><ul><li>Social Media 40 Chapter Book </li></ul><ul><li>8 Modules of Social Media Video Training </li></ul><ul><li>Social Media National Events Calendar </li></ul><ul><li>Access to all my recorded Webinars </li></ul><ul><li>Ability to get Social Media Certification </li></ul>
  38. 38. Special Limited Offer Today Only <ul><li>3 Months WMU FREE (non-certification) </li></ul><ul><li>1 Hour FREE One-on-One Marketing Consultation </li></ul><ul><li>3-5 page Social Media Analysis Report </li></ul><ul><li>Total Value = *$500 FREE </li></ul><ul><li>*Be sure to signup for this offer before you leave! </li></ul>*4 month minimum membership required
  39. 39. Takeaways <ul><li>What social media tools can help your business? </li></ul><ul><li>How much time can you save with these tools? </li></ul><ul><li>How do you plan on staying educated on social media? </li></ul>
  40. 40. Questions and Answers <ul><li>What questions can I help answer? </li></ul><ul><li>Thank you for participating! </li></ul><ul><li>Michelle Hummel </li></ul><ul><li>Web Media University </li></ul><ul><li> </li></ul><ul><li>Phone: 513-204-9324 </li></ul><ul><li>[email_address] </li></ul>