Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including 30 Cool Tools

3,221 views

Published on

Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including 30 Cool Tools

Published in: Technology
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
3,221
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
9
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including 30 Cool Tools

  1. 1. Social Media Adam Proehl
  2. 2. About Me <ul><li>Internet Marketer since 1997 </li></ul><ul><li>Currently Managing Partner of NordicClick Interactive in Minneapolis </li></ul><ul><li>Best Practices Coach </li></ul><ul><li>Hopeless Viking Fan….. Glutton for Punishment </li></ul>
  3. 3. Topics
  4. 4. <ul><li>A humorous view: </li></ul>Social Media Courtesy: HubSpot
  5. 5. Measurements & Signals
  6. 6. Monitoring 101 Basic Terms Metric Description / Notes Mentions Obvious – How many times was your brand mentioned? Sentiment Positive? Negative? Neutral? Share of Voice What % of the overall buzz about your market do you have? Influencers Who is important to your industry? Your customers? Who can influence opinion? Velocity How fast is the conversation spreading? How is it picking up steam? Reach How far has this conversation gone? Who’s picked it up?
  7. 7. Measurements & Signals <ul><li>Limitations: </li></ul><ul><li>Impossible for any one tool to measure everything </li></ul><ul><li>Data is not absolute </li></ul><ul><li>Manual Review constantly needed </li></ul><ul><li>Closed Profiles </li></ul><ul><li>Keywords </li></ul>
  8. 8. The numbers alone NEVER give the full story “ Love the iphone, but AT & T sucks.” “ Successful call on 3 rd try…. Nice network AT & T!” “ The new iphone is SICK!!!” “ The Fallacy of Sentiment” You need to fill in the blanks………
  9. 9. “ Use Context of an Action” “ What’s my motivation?”
  10. 10. “ Like” a Company Motivation Source: Exact Target / Co-Tweet X-Factor Study 2010
  11. 11. “ I’m Having a Cheeseburger”
  12. 12. “ At Five Guys inhaling a cheeseburger” <ul><li>“ Gut bombs…. Awesome!” </li></ul><ul><li>“ The Cajun Fries kick ass!” </li></ul><ul><li>“ Gotta get back there” </li></ul><ul><li>“ Your doctor’s gonna get rich!” </li></ul>
  13. 13. The Check In <ul><li>By itself, not interesting…. </li></ul>
  14. 14. Content Driven Products
  15. 15. <ul><li>Follow/Like Does Not Equal Engaged </li></ul>
  16. 16. Authenticity
  17. 17. OK……. So What About ROI? Three Schools of Thought: “ Last Click” Analytics makes it even more difficult to measure & quantify
  18. 18. The Future
  19. 20. Back to the Future <ul><li>Network Banners (1996) </li></ul><ul><li>Email Response Rates (1999) </li></ul><ul><li>Social Media? </li></ul>
  20. 21. Overload Risks
  21. 22. Permission Profiles
  22. 23. Advanced Profiling
  23. 24. Measuring Tools’ Challenges
  24. 25. Virtual World  Real Currency
  25. 26. Cool (and Free) Tools
  26. 27. Metricly <ul><li>Track your metrics in one place </li></ul><ul><li>Pulls in Multiple Sources </li></ul><ul><li>Build Custom Dashboard </li></ul><ul><ul><ul><li>http://metricly.com/ </li></ul></ul></ul>
  27. 28. Snip-n-Tag (Firefox Add On) <ul><li>Shorten URL (bit.ly, ow.ly, etc) </li></ul><ul><li>Make it trackable in Google </li></ul><ul><li>Analytics </li></ul><ul><li>All in one interface from a Firefox sidebar </li></ul>/bH9tYH
  28. 29. Twitter Tools
  29. 30. CrowdEye <ul><li>Tweets </li></ul><ul><li>Links </li></ul><ul><li>Volume </li></ul><ul><li>Sentiment </li></ul><ul><li>Locations </li></ul>http://www.crowdeye.com
  30. 31. Twitter Sentiment <ul><li>Quick Snapshot </li></ul><ul><li>Accuracy so-so </li></ul><ul><li>Manual Review </li></ul><ul><li>Good Starting Point </li></ul>http://twittersentiment.appspot.com
  31. 32. Twittrratr <ul><li>Quick Snapshot </li></ul><ul><li>Numbers </li></ul><ul><li>Sentiment Highlighted </li></ul>http://twitrratr.com
  32. 33. Foller <ul><li>User Info </li></ul><ul><li>Topics </li></ul><ul><li>Hashtags </li></ul><ul><li>Mentions </li></ul><ul><li>Geography </li></ul>http://foller.me
  33. 34. Mentionmap <ul><li>Visual, Interactive tool of mentions </li></ul><ul><li>Networking & Degrees of Separation </li></ul>http://apps.asterisq.com/mentionmap
  34. 35. Twilert <ul><li>Get Regular email updates on a keyword, hashtag, or user </li></ul>www.twilert.com
  35. 36. Twitalyzer <ul><li>Link up with Analytics </li></ul><ul><li>Free and paid editions </li></ul>Done as a society? www.twitalyzer.com
  36. 37. Chatterscope <ul><li>Sentiment Analysis </li></ul><ul><li>Benchmarking (time, competitive, geo, etc.) </li></ul>www.chatterscope.com
  37. 38. ReTweetist <ul><li>Tracks Retweets for a user or link </li></ul>www.retweetist.com
  38. 39. Hashtags.org <ul><li>Track volume & trends </li></ul><ul><li>Charts </li></ul><ul><li>List of Tweets & Users </li></ul>www.hashtags.org
  39. 41. Open Book <ul><li>Searches posts for keywords </li></ul><ul><li>Check your privacy settings! </li></ul><ul><li>Great info for a quick pulse </li></ul>www.openbook.org
  40. 42. Open Facebook Search www.openfacebooksearch.com Similar functionality to Open Book, only not as pretty
  41. 43. Face Pinch <ul><li>Topics, people, popular searches </li></ul><ul><li>Annoying Ads </li></ul>www.facepinch.com
  42. 44. It’s Trending <ul><li>Top Links being shared </li></ul>www.itstrending.com
  43. 45. Booshaka! <ul><li>Search Keywords </li></ul><ul><li>Featured Topics </li></ul>http://www.booshaka.com
  44. 46. Multiple Platforms
  45. 47. Kurrently <ul><li>Facebook & Twitter </li></ul><ul><li>Get Stream </li></ul>www.kurrently.com
  46. 48. Addictomatic <ul><li>Pulls from multiple sources </li></ul><ul><li>Creates Dashboard </li></ul>
  47. 49. Folowen <ul><li>Quickly view and interact with a companies social network </li></ul>www.folowen.com
  48. 50. 48ers <ul><li>Search & Filter Multiple Networks </li></ul>http://48ers.com
  49. 51. Who’s Talkin <ul><li>Search Multiple platforms </li></ul><ul><li>Narrow/Filter by platform </li></ul>www.whostalkin.com
  50. 52. Website Grader <ul><li>How search & social friendly is your site? </li></ul>www.websitegrader.com
  51. 53. One Riot <ul><li>See what links containing a particular keyword are being shared </li></ul><ul><li>Twitter, Facebook, MySpace, and Digg </li></ul>
  52. 54. PRmetrics <ul><li>Images </li></ul><ul><li>Videos </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Slideshare </li></ul>www.prmetrics.com
  53. 55. Keotag <ul><li>Multiple Engines </li></ul>www.keotag.com
  54. 56. Heardable <ul><li>Scoring Algorithm </li></ul><ul><li>Category & Local Benchmarks </li></ul><ul><li>Free (for now) </li></ul>www.heardable.com
  55. 57. BackTweets <ul><li>Pro & Limited Free Edition </li></ul><ul><li>Type in URL to see who’s sharing links </li></ul>
  56. 58. BackType <ul><li>Engagement Comparisons Chart </li></ul><ul><li>Audience / Link Metrics </li></ul>www.backtype.com
  57. 59. TimeTube <ul><li>Video Timeline based on keyword search </li></ul>
  58. 60. Fablistic <ul><li>Follow all of a users likes, reviews, interests, etc </li></ul><ul><li>Context, not just a “like” </li></ul>
  59. 61. Google Analytics – Tag Facebook Page <ul><li>Give your Facebook page a GA account profile </li></ul><ul><li>How To: </li></ul><ul><ul><li>Set up a new GA profile </li></ul></ul><ul><ul><li>Paste this line at the top of your FBML code: </li></ul></ul><ul><ul><li><fb:google-analytics uacct=&quot;UA-9999999-99&quot; />  </li></ul></ul>Source: www.hongkiat.com
  60. 62. Key Takeaways
  61. 63. Thank You <ul><li>Adam Proehl </li></ul><ul><li>[email_address] </li></ul><ul><li>www.nordicclick.com </li></ul><ul><li>@adamproehl </li></ul>

×