SlideShare a Scribd company logo
How to Use
OptinMonster to
Skyrocket Your Email
Subscriber Conversions
Ian Cleary
www.razorsocial.com
Is your email list growing on a
daily basis or is it stagnating?
?
What is OptinMonster?
OptinMonster is a WordPress plugin for building
email subscribers.
To build your subscriber list, you need to capture
the attention of your website visitors and there’s
no better plugin for doing this.
How it captures attention?
 Lightbox – Pop-ups can be annoying when
they pop up when you are in the middle of
reading an article. However, with
OptinMonster you can set it up to only
display on ‘exit intent’. This means that it only
pops up when it detects that your website
visitor is leaving your website (i.e. they have
moved the mouse off the main screen).
Smart, eh? Yes it is super smart.
Exit Intent Lightbox
How it captures attention?
 Footer bar - This is a narrow bar that can pop
up at the end of your page. In the example
below, on Post Planner’s website, the pop-up
appears as you are about to exit the site. This
is a good way of capturing attention.
How it captures attention?
 Slide in - This appears (slides in) in the
bottom right hand corner of your page. You
can specify that it should appear after a
specific time period, on exit intent or after
the second load of the same page.
How it captures attention?
 After post – This appears at the very end of a
blog post. You can set it to display there
automatically, or get it to appear on exit
intent.
 Sidebar – This appears in the right-hand side
of your blog.
How to set up?
 Step 1 – Select the type of opt-in box that you want to
create (i.e. a lightbox)
 Step 2 – Do some basic configuration of the lightbox.
 Give the box a name
 When you want it to appear – You can set it to appear
after a specific time period, only when a visitor is exiting
and/or if they are online on a second page load.
 Cookie duration – You don’t want this opt-in box to appear
every time the same visitor arrives on your site. By default
it will only appear once every 7 days.
How to set up? - 2
 What happens after someone subscribes? – You can
redirect them to a thank-you page on your website,
which is recommended.
 Email provider – You specify your email provider of
choice. There are default integrations available
for AWeber, Campaign Monitor, Infusionsoft, Constant
Contact, MailChimp, Getresponse, Pardot, iContact
and Mad Mimi. We use Ontraport, which wasn’t on
the list, but we could still use this as it supports using
the HTML code that you can get from your provider.
Design
Install popup
Step 4 – Output Settings
 You now specify some settings related to
where the opt-in box will appear. Does it
show up for the whole site, or for specific
categories and/or specific pages on your site?
A/B testing
Split test 2 versions of a popup box for optimal
results!
Start converting NOW!

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OptinMonster - The Perfect tool for Building Email Subscribers

  • 1. How to Use OptinMonster to Skyrocket Your Email Subscriber Conversions Ian Cleary www.razorsocial.com
  • 2. Is your email list growing on a daily basis or is it stagnating? ?
  • 3. What is OptinMonster? OptinMonster is a WordPress plugin for building email subscribers. To build your subscriber list, you need to capture the attention of your website visitors and there’s no better plugin for doing this.
  • 4. How it captures attention?  Lightbox – Pop-ups can be annoying when they pop up when you are in the middle of reading an article. However, with OptinMonster you can set it up to only display on ‘exit intent’. This means that it only pops up when it detects that your website visitor is leaving your website (i.e. they have moved the mouse off the main screen). Smart, eh? Yes it is super smart.
  • 6. How it captures attention?  Footer bar - This is a narrow bar that can pop up at the end of your page. In the example below, on Post Planner’s website, the pop-up appears as you are about to exit the site. This is a good way of capturing attention.
  • 7. How it captures attention?  Slide in - This appears (slides in) in the bottom right hand corner of your page. You can specify that it should appear after a specific time period, on exit intent or after the second load of the same page.
  • 8. How it captures attention?  After post – This appears at the very end of a blog post. You can set it to display there automatically, or get it to appear on exit intent.  Sidebar – This appears in the right-hand side of your blog.
  • 9. How to set up?  Step 1 – Select the type of opt-in box that you want to create (i.e. a lightbox)  Step 2 – Do some basic configuration of the lightbox.  Give the box a name  When you want it to appear – You can set it to appear after a specific time period, only when a visitor is exiting and/or if they are online on a second page load.  Cookie duration – You don’t want this opt-in box to appear every time the same visitor arrives on your site. By default it will only appear once every 7 days.
  • 10. How to set up? - 2  What happens after someone subscribes? – You can redirect them to a thank-you page on your website, which is recommended.  Email provider – You specify your email provider of choice. There are default integrations available for AWeber, Campaign Monitor, Infusionsoft, Constant Contact, MailChimp, Getresponse, Pardot, iContact and Mad Mimi. We use Ontraport, which wasn’t on the list, but we could still use this as it supports using the HTML code that you can get from your provider.
  • 11.
  • 13. Install popup Step 4 – Output Settings  You now specify some settings related to where the opt-in box will appear. Does it show up for the whole site, or for specific categories and/or specific pages on your site?
  • 14. A/B testing Split test 2 versions of a popup box for optimal results!