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Social Media Marketing for Malls

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In this presentation, Digital Marketing Strategist Amberly Rundell reviewls the top 53 social media marketing tips for malls as well as a few of her favorite tools she uses for her clients on a daily basis.

In this presentation, she covers way to optimize your profiles, creative contest ideas, tips to get more engagement online, how to grow your followers, creative content ideas and more!

To learn how you can get a custom social media strategy plan for your shopping mall or retail store, visit us online at www.mannixmarketing.com or give us a call today at (518)743-9424.

Published in: Marketing
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Social Media Marketing for Malls

  1. 1. Amberly Rundell Digital Marketing Strategist Digital Marketing Strategist
  2. 2. www.mannixmarketing.com
  3. 3. Today’s Agenda
  4. 4. What will you learn? 1. Why use Instagram, Facebook and Twitter? 2. How to optimize your profiles 3. How to spy on your competitors 4. Content – Examples, Good vs. Better 5. How to get more followers 6. How to increase engagement 7. My favorite tools, tips and more!
  5. 5. Petrafisher.com Why Use Instagram, Facebook and Twitter? 1
  6. 6. Instagram 400 million users 49% male / 51% female 53% of US adults 18-29 49% of US adults use it daily Source: expandedramblings.com
  7. 7. Source: businessinsider.com 1.5 BILLION people on FB 84% of people ages 18-29 79% of peoples ages 30-49 60% of people ages 50-64
  8. 8. 500+ million users 37% of people ages 18-29 12% of people ages 50-64 Source: businessinsider.com
  9. 9. Optimize Your Profile2
  10. 10. Add a Feature Video
  11. 11. Update Your Cover Photo with links to More Information on your website
  12. 12. Add Instagram to your Navigation http://facebook.about.com/od/PagesGroups/fr/How-To-Add-An-Instagram-Tab-To-Your-Facebook-Page.htm
  13. 13. Optimize Your Photo Albums
  14. 14. Add Apps www.woobox.com
  15. 15. Gift Cards App
  16. 16. Encourage & Monitor Reviews
  17. 17. Add CTA in cover photo
  18. 18. Optimize Your Profile • Add your location • Add your USP in your bio • Add your website link • Add a hashtag
  19. 19. Optimize Your Profile
  20. 20. Get Inspired! Study Your Competitors 3
  21. 21. Use the Search Bar to Get Inspired!
  22. 22. Mall of America Aventura Mall King of Prussia Mall South Coast Plaza Millcreek Mall Get Inspired!
  23. 23. Study Your Competitors
  24. 24. Use the Twitter Search Bar #malls #MOA #malls #Crossgates
  25. 25. Tagboard Favorite Tools! http://www.mallofamerica.com/
  26. 26. Favorite Tools!
  27. 27. Get Inspired! Share Great Content4
  28. 28. Have you won any awards?
  29. 29. Promote Sales at Retail Stores
  30. 30. Promote Your Retail Stores Better: Tag the stores name in your post if they have a Facebook page
  31. 31. Promote Events and use a bit.ly link
  32. 32. Promote Events Better: Add a link to more information. Hours, location, etc. Share with your friends!
  33. 33. Boost Your Event Better: Boost this event to your fans and their friends
  34. 34. Sneak Peek / Behind the Scenes
  35. 35. FAQ’s Keep an ongoing list of FAQ’s that you receive on a regular basis. Create a blog post with the answers, and post the link on your social media accounts.
  36. 36. Canva Favorite Tools
  37. 37. Use Real People in your Photos “Shopper of the day!” User Generated Content - Include REAL human faces they receive 38% more likes on average, and 32% more comments.
  38. 38. Behind the Scenes Show the Visual Journey of your Business
  39. 39. Add link to your description Better: 1. Add a link in the description area with more information including hours, location, etc. 2. Ask a question. Will you be attending? Who are you bringing to see Santa?
  40. 40. Wordswag Favorite Tools!
  41. 41. Contests Woobox Wishpond
  42. 42. Favorite Products #FoodFriday
  43. 43. Videos https://www.facebook.com/AventuraMall/videos/vb.108845629225/1424464211102606/?type=3&theater
  44. 44. Video “Top 10 Things You Didn’t Know About Crossgates Mall!
  45. 45. Video Tools • Flipagram • Videolicious • Videohance • Hyperlapse
  46. 46. Community Involvement - Fundraisers
  47. 47. Blog Posts
  48. 48. Blog Posts
  49. 49. Happy Customers #DailyFinds
  50. 50. Win a Shopping Spree Contest! Take a picture in front of your favorite store for your chance to earn a $500 shopping spree! http://agencyentourage.com/
  51. 51. #ThrowbackThursdays Who remembers when Caldor’s used to be in Crossgates mall?
  52. 52. Promote Other Channels
  53. 53. Storytelling Source: SusanChavez.com
  54. 54. Get Inspired! Tag Your Location5
  55. 55. Tag Your Location Source: Wishpond.com
  56. 56. Tag Your Location
  57. 57. Get Inspired! Get More Fans6
  58. 58. Video Contest • Offer a mall-wide gift card for whoever makes the best 30-second video about why they love to shop at your mall. Let your shoppers create your content for you.
  59. 59. Use Hashtags #Mall #Albany #Crossgates #SantaatCrossgates #destinyUSA #hipsterSanta
  60. 60. Interactive Boards
  61. 61. • Follow stores and businesses • News Channels and Local Guides (events) • Competitors • Follow your competitors followers • Follow the Followers of Influential people Follow Others
  62. 62. Add Social Media Links In Your Email Signature (If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
  63. 63. Add Social Share Buttons
  64. 64. Add Icons to Your Website
  65. 65. Share on other channels
  66. 66. Reach out to Influencers (Stylists, Brand Ambassadors, Experts, Local Guides, etc.)
  67. 67. On Site Marketing at Events
  68. 68. Influencer Marketing http://www.socialmediaexaminer.com/influencer-marketing-with-doug-karr/
  69. 69. Instagram Advertising Ads will have CTA’s for direct response actions that open in an in-app web browser. Source: Twenty20.com
  70. 70. Source: Twenty20.com
  71. 71. Instagram Advertising www.socialmediaexaminer.com/how-to-advertise-on-instagram-a-complete-instagram-ads-guide/
  72. 72. Get Inspired! Increase Engagement7
  73. 73. Ask Questions Key takeaway: Be genuinely interested in your audience!
  74. 74. Boost Posts Target females 15 – 35 who live in a 30 mile radius of Kingston Collection who also like The Charlotte Russe page.
  75. 75. Advertise Boost this post to parents that live in a 30 mile radius of Kingston Collection
  76. 76. Social Media Scavenger Hunt
  77. 77. Custom Audiences How to Retarget Content to Facebook Custom Audiences Target People that Visit your Website – Website Custom Audiences Target Email List – Look alike lists
  78. 78. Website Retargeting
  79. 79. Comment Back To Followers Source: Dina Rodriguez – Hand Lettering Artist
  80. 80. “ ” to Win Contest
  81. 81. Source: Wishpond
  82. 82. Get Inspired! My Favorite Tools & Tips 8
  83. 83. ScheduGram
  84. 84. Photo source: blog.onprenduncafe.com
  85. 85. www.canva.com Favorite Tools!
  86. 86. Easily Design Images
  87. 87. Facebook Grid Tool www.facebook.com/ads/tools/text_overlay
  88. 88. Muzy
  89. 89. Flipagram www.flipagram.com
  90. 90. Hootsuite Favorite Tool!
  91. 91. Hashtagify
  92. 92. Click to Tweet “Tweetables” Favorite Tools!
  93. 93. Success Stories https://business.twitter.com/success-stories
  94. 94. Free E-Books https://library.hubspot.com
  95. 95. Key Takeaways • Social Media is all about VISUAL STORYTELLING • Pull back the curtains of your business • Tell your brand story using images and videos • Study others who are doing it right • Social Media = Like, Know and Trust • Capture moments • Never stop exploring and testing
  96. 96. Homework • Take out your notes again • Try out 2 or 3 things you learned today!
  97. 97. Need help? • Training and workshops • 1:1 Consulting • Social Media Strategy • Management
  98. 98. Let’s Connect! @AmberlyOnline www.facebook.com/mannixmarketing www.mannixmarketing.com
  99. 99. Redfairyproject.com

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