Building Your Audience with SocialMedia Management ToolsIan Clearywww.razorsocial.com
Takeaways for to-day• Discover at least 1 tool you can start using today• Learn some simple tips that you canimplement imm...
SUCCESSMonitorResultsConvertVisitorsCreate &OptimizeContent
So let’s take a trip…Create &OptimizeContent
Be Organized & ConsistentEditorial Calendar for Your Blog• Plan out general topics• Outline your post ideas• Schedule the ...
Plan your IdeasOrganize your thoughtsand brainstorm ideasThink about generaltopics as well as specificpost ideaswww.betaou...
Assign out to your Team
Build your Calendar
Be Efficient• Organize your followers• Automate what makes sense• Schedule out posts / tweets so you can spendtime doing m...
Social MediaManagement• Twitter, LinkedIn,Google +• Scheduling• Filteringwww.hootsuite.com
Filtered ColumnsCreate streams forspecific keywords..or for groups of keyconnections
Automate Variations of Tweets• Create multiple variations for your blog post• Create schedule for sharingwww.socialoomph.com
Schedule PostsTargeted Posts…www.postplanner.com
Find Trusted Content
Find Trending Content
Monitor What’s Working
Be Targeted with your content
Optimization Process1. Check popularity of keywords2. Check Google listing - who’s on top3. Write content4. Optimize conte...
Check Popularity of Keywordshttps://adwords.google.com/o/KeywordTool
Who’s on Top?
OpenSite Explorer (or Moz toolbar)• Check Open SiteExplorerwww.opensiteexplorer.org
How we beat them?Optimizing your content• Title• Description• Page Name• Heading• Content
SEO Plugin for WordPresswww.yoast.com/wordpress/seo/
Transcribe Video and Podcasts!
Next stop on the tour…Convincethem toconvert
Generating ConversionsConversion: Any action undertaken by a user on your sitethat you deem to be valuable• Email subscrib...
Email SubscribersThe more focused the better
Email Subscribers
Email SubscribersPopups / Banners
Email SubscribersTips for Increasing• Social Proof• Location and number of subscription boxes• Incentives to subscribe• Co...
Display Banner at Top (can also do a popup)www.lead-converter.com
Track the clicks and conversions
More Clicks on Ads.. Heat Mapwww.crazyegg.com
Product Sales• Sell eBooks, Guides, Services• End to end sale directly on your site• Lead Converter to attract them with a...
Next stop on the tour…MonitorResults
MonitorKnow what is working• Analyze what is getting traffic and optimize• What traffic sources are converting?• Who is re...
Optimize existing postsCheck Google Analyticsto see what keywordsare the most popularwww.google.com/analytics
Who is sending you traffic?
What traffic source is converting the best?
What is my bounce rate?• Arrive and Leave• Desktop v Mobile• Give them options– Links to other content– Email subscription...
Facebook Likealyzerwww.likealyzer.com
TweetReach for Twitterwww.tweetreach.com
Key Actions!• Follow the process for optimizing your content• Use relevant tools• Be as organized as possible!
Social Media Tools Guide..Download a free copy..www.razorsocial.com/tbex
Social Media Presentation Tools at TBEX in Toronto
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Social Media Presentation Tools at TBEX in Toronto

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Some great tools and tips for travel bloggers at an event I spoked at - TBEX in Toronto

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Social Media Presentation Tools at TBEX in Toronto

  1. 1. Building Your Audience with SocialMedia Management ToolsIan Clearywww.razorsocial.com
  2. 2. Takeaways for to-day• Discover at least 1 tool you can start using today• Learn some simple tips that you canimplement immediately to grow traffic orincrease conversions• Hopefully have had a few gigglesalong the way
  3. 3. SUCCESSMonitorResultsConvertVisitorsCreate &OptimizeContent
  4. 4. So let’s take a trip…Create &OptimizeContent
  5. 5. Be Organized & ConsistentEditorial Calendar for Your Blog• Plan out general topics• Outline your post ideas• Schedule the posts in the calendar• Implement a review process
  6. 6. Plan your IdeasOrganize your thoughtsand brainstorm ideasThink about generaltopics as well as specificpost ideaswww.betaout.com
  7. 7. Assign out to your Team
  8. 8. Build your Calendar
  9. 9. Be Efficient• Organize your followers• Automate what makes sense• Schedule out posts / tweets so you can spendtime doing more important tasks
  10. 10. Social MediaManagement• Twitter, LinkedIn,Google +• Scheduling• Filteringwww.hootsuite.com
  11. 11. Filtered ColumnsCreate streams forspecific keywords..or for groups of keyconnections
  12. 12. Automate Variations of Tweets• Create multiple variations for your blog post• Create schedule for sharingwww.socialoomph.com
  13. 13. Schedule PostsTargeted Posts…www.postplanner.com
  14. 14. Find Trusted Content
  15. 15. Find Trending Content
  16. 16. Monitor What’s Working
  17. 17. Be Targeted with your content
  18. 18. Optimization Process1. Check popularity of keywords2. Check Google listing - who’s on top3. Write content4. Optimize contentRESULT = Appear higher in search results
  19. 19. Check Popularity of Keywordshttps://adwords.google.com/o/KeywordTool
  20. 20. Who’s on Top?
  21. 21. OpenSite Explorer (or Moz toolbar)• Check Open SiteExplorerwww.opensiteexplorer.org
  22. 22. How we beat them?Optimizing your content• Title• Description• Page Name• Heading• Content
  23. 23. SEO Plugin for WordPresswww.yoast.com/wordpress/seo/
  24. 24. Transcribe Video and Podcasts!
  25. 25. Next stop on the tour…Convincethem toconvert
  26. 26. Generating ConversionsConversion: Any action undertaken by a user on your sitethat you deem to be valuable• Email subscribers• Ad clickers• Buyers – products / services
  27. 27. Email SubscribersThe more focused the better
  28. 28. Email Subscribers
  29. 29. Email SubscribersPopups / Banners
  30. 30. Email SubscribersTips for Increasing• Social Proof• Location and number of subscription boxes• Incentives to subscribe• Colors and Words• Be Pushy!
  31. 31. Display Banner at Top (can also do a popup)www.lead-converter.com
  32. 32. Track the clicks and conversions
  33. 33. More Clicks on Ads.. Heat Mapwww.crazyegg.com
  34. 34. Product Sales• Sell eBooks, Guides, Services• End to end sale directly on your site• Lead Converter to attract them with an offer• Sell through your email subscribers
  35. 35. Next stop on the tour…MonitorResults
  36. 36. MonitorKnow what is working• Analyze what is getting traffic and optimize• What traffic sources are converting?• Who is referring you traffic?• What is your bounce rate and how to improve it
  37. 37. Optimize existing postsCheck Google Analyticsto see what keywordsare the most popularwww.google.com/analytics
  38. 38. Who is sending you traffic?
  39. 39. What traffic source is converting the best?
  40. 40. What is my bounce rate?• Arrive and Leave• Desktop v Mobile• Give them options– Links to other content– Email subscription– Related posts
  41. 41. Facebook Likealyzerwww.likealyzer.com
  42. 42. TweetReach for Twitterwww.tweetreach.com
  43. 43. Key Actions!• Follow the process for optimizing your content• Use relevant tools• Be as organized as possible!
  44. 44. Social Media Tools Guide..Download a free copy..www.razorsocial.com/tbex

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