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Google Mobile Usability Algorithm Update - April 21st, 2015


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General overview of the mobile usability update to Google's Algorithm on April 21st, how to determine if your site will be impacted, and any steps or considerations you should take to prepare.

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Google Mobile Usability Algorithm Update - April 21st, 2015

  1. 1. "Starting April 21, we will be expanding our use of mobile- friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."
  2. 2. Mobile is for mobile devices… not just cell phones!
  3. 3. Unknown Consequences: Will lack of mobile usability result in complete removal from mobile search results, or simply a suppression?
  4. 4. What do we know? Worldwide Will impact all searches globally Takeaway: Google is confident in expected results.
  5. 5. What do we know? Page By Page Each page of the site will be judged separately Takeaway: One poorly optimized section won’t cause rankings for your whole site to tank
  6. 6. What do we know? Mobile Searches Only impacts mobile searches (queries from a mobile device) Takeaway: You can prioritize / isolate your focus toward those pages where mobile search traffic is most important.
  7. 7. What do we know? Real Time Mobile friendliness is determined during crawl Takeaway: If negatively impacted, once you fix the issue you can recover without waiting for an update
  8. 8. Unknown How Mobile Friendly: Are there varying degrees of mobile friendliness, or is it all-or-nothing?
  9. 9. Is my site mobile friendly? What does Google say?
  10. 10. Criteria Judged Criteria Judged Flash Usage – Does the content of the page use flash elements for displaying content or navigation? Should be a no!!
  11. 11. Is my site mobile friendly? Check for Flash Method 1: Using Chrome go to task manager and load page. You will see the flash plugin load… Method 2: View source and search for .swf
  12. 12. But… I really need flash!! Make placeholder content for flash that only appears for mobile devices . You can do this with CSS
  13. 13. Criteria Judged Viewport Defined and Responsive – Allows page width to be determined by the width of the device, set initial “zoom”, etc. Criteria Judged
  14. 14. Is my site mobile friendly? Check for Viewport Settings View source… look for <meta name=“viewport” content=“width=device-width” Do not want to see a fixed width, as it looks funny across devices <meta name=“viewport” content=“width=320px” /> Horizontal scrolling on mobile = BAD BAD BAD
  15. 15. Criteria Judged Small font size, Touch elements too close Criteria Judged
  16. 16. Is my site mobile friendly? Another Quick Check Method
  17. 17. Is my site mobile friendly? In Chrome: Right Click –> Inspect Element Tab now gives options for determining device and size Don’t forget to refresh!! Another Quick Check Method
  18. 18. Is my site mobile friendly? What does Google Webmaster Tools Say? Check for messages in Google Webmaster Tools Also check Search Traffic -> Mobile Usability
  19. 19. vs. Responsive Please don’t do this unless absolutely necessary If you HAVE to do instead of a responsive site, you MUST have a rel=“alternate” on the desktop site and rel=“canonical” on the mobile site seo/configurations/separate-urls
  20. 20. Should I Care? Audience -> Mobile How much traffic are you willing to lose? 10%, 30%... You might be surprised how much organic traffic you get from mobile!