Jan talking about social media and showing how it impacts current media, brands, and general business ecosystem.
Jan dives also into social messaging bots.
See full video on Slideshare or YouTube: http://www.slideshare.net/jan.rezab/content-meets-data-social-media-trends-jan-rezab-at-engage2016-prague
2. SOCIALLY
NATIVE
Implementing Social
in every part of the business
2014 H1
2015
2012
ENGAGEMENT
2013
SOCIALLY
DEVOTED
Social
Customer Care
DATA
DRIVEN
Making bussiness
decisions based on data
NEWS FEED
OPTIMIZATION
H2
2015
Return on
Engagement
11. 0
100
200
300
400
500
600
Apr - 2015 Jun - 2015 Aug - 2015 Oct - 2015 Dec - 2015 Feb - 2016
Private Messages
Conversations
Respondable
Wall User Posts
THE RISE OF PRIVATE MESSAGES
TO BRANDS ON FACEBOOK
13. Can I book a room tonight?
Hi James. We have a
room available tonight -
room rate $219+tax.
Hyatt Regency
Hotel
San Francisco
PRIVATE MESSAGING BOTS
14. LIVE VIDEO
Taking your
content experience
to real-time
SUMMARY OF TRENDS
PLATFORMS
Paid, Content
being promoted
INSTANT
ARTICLES
Content getting
better format, also
native content
ADS formats
MESSAGING
BOTS
Sending content
through alternative
channels
DIRECT
MESSAGES
Engaging your
consumers 1:1
more privately
16. A+
Better than
any other post
GOOD CONTENT BAD CONTENT
Top 10%
of posts
A
Top 25%
of posts
B
Better than 50%
of other posts
C
Worse than 50% of other posts
D
vs
18. 75% of the content promoted is
GOOD (grades A+, A)
75% of the content promoted
is BAD (grade D)
Almost ALL content promoted
PERFORMANCE OF PROMOTEDPOSTS
LOWER
PERFORMANCE39.3%LOWER
PERFORMANCE25.6%
PROMOTING CONTENT
23. IT’S MORE THAN JUST CREATING CONTENT
CREATING
Get the best
inspiration you
can
TIMING
Find the best
time to post
and publish
PROMOTION
Pick only the best
pieces of content,
promote themto
the right audience
RESULTS
TRACKING
Evaluate the data
on every step of
the way, iterate,
optimize for the
best results