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Ian Cleary
   @iancleary
www.razorsocial.com
The following outlines WAYS
you can leverage Hootsuite functionality
     to use it         effectively.
1. Setting up a               at a conference

If you go to a conference and
want to keep track of the
conversation…

           …the best way to do this is to set up
              a stream filtered by the hashtag
                            for the conference.
Here’s how…
                         1
                         Select SEARCH




 2
Enter in your HASH TAG




                                   3
                         Save as Stream
After you are finished the
   conference you could remove the
                stream.

 You could also set up this search just to
search through specific topics on Twitter
      or search based on locations.
2.                     within Streams

Hootsuite allows you
to divide up content into
streams (columns of filtered data)…

          …you can perform searches based on
                    content that is within that
                              specific stream.
Here’s how…
                        2
                    Choose the option- KEYWORD
               1
                                                         3
Select DOWN ARROW
                                        Type in your KEYWORD
3. Creating streams


Streams are the columns of information
you display within Hootsuite.

Example: You can have a stream which displays
         when your name is mentioned or for a
         particular hash tag.
It’s better to have multiple tabs and then have
             relevant streams within those columns.

       Click on any of the tabs highlighted. There can be
       multiple streams displayed relevant for each tab.
TABS
4. Hootsuite List Management


Within Hootsuite there is List Management
functionality that allows you to drag and drop people
you follow (or follow you) into lists.
5. Distributing your blog content using an


If you have a blog you
can automatically set up
the blog within Hootsuite…

                           …and get Hootsuite
                        to automatically send
                   out new posts for that blog.
Here’s how…
           1
Select Option

                              2
                Select RSS Feeds                   3
                                   Add your RSS Feeds
More RSS details…

When you are adding your RSS feed you’ll need to provide
the following information:

Profile to send feed items to – This is not necessarily
twitter, this could also be Facebook or other platforms
supported by Hootsuite.

Check this feed for new posts every – This will
automatically check your feed to look for new posts, the
default this is set to 24 hours.
Here’s more…
Prepend text for each message:
Automatically add text into the
start of any post sent out.

Include text from post in messages:
depends on the length of the post.

Prepend text to each message:
put additional text at the start of
each post.
URL Shortener: shortens the links
so that more can be fit in a tweet.
www.razorsocial.com

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How to use hootsuite more effectively

  • 1. Ian Cleary @iancleary www.razorsocial.com
  • 2. The following outlines WAYS you can leverage Hootsuite functionality to use it effectively.
  • 3. 1. Setting up a at a conference If you go to a conference and want to keep track of the conversation… …the best way to do this is to set up a stream filtered by the hashtag for the conference.
  • 4. Here’s how… 1 Select SEARCH 2 Enter in your HASH TAG 3 Save as Stream
  • 5. After you are finished the conference you could remove the stream. You could also set up this search just to search through specific topics on Twitter or search based on locations.
  • 6. 2. within Streams Hootsuite allows you to divide up content into streams (columns of filtered data)… …you can perform searches based on content that is within that specific stream.
  • 7. Here’s how… 2 Choose the option- KEYWORD 1 3 Select DOWN ARROW Type in your KEYWORD
  • 8. 3. Creating streams Streams are the columns of information you display within Hootsuite. Example: You can have a stream which displays when your name is mentioned or for a particular hash tag.
  • 9. It’s better to have multiple tabs and then have relevant streams within those columns. Click on any of the tabs highlighted. There can be multiple streams displayed relevant for each tab. TABS
  • 10. 4. Hootsuite List Management Within Hootsuite there is List Management functionality that allows you to drag and drop people you follow (or follow you) into lists.
  • 11. 5. Distributing your blog content using an If you have a blog you can automatically set up the blog within Hootsuite… …and get Hootsuite to automatically send out new posts for that blog.
  • 12. Here’s how… 1 Select Option 2 Select RSS Feeds 3 Add your RSS Feeds
  • 13. More RSS details… When you are adding your RSS feed you’ll need to provide the following information: Profile to send feed items to – This is not necessarily twitter, this could also be Facebook or other platforms supported by Hootsuite. Check this feed for new posts every – This will automatically check your feed to look for new posts, the default this is set to 24 hours.
  • 14. Here’s more… Prepend text for each message: Automatically add text into the start of any post sent out. Include text from post in messages: depends on the length of the post. Prepend text to each message: put additional text at the start of each post. URL Shortener: shortens the links so that more can be fit in a tweet.