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Ian Cleary
OVERVIEW
Facebook Insights provides some good analytics but there
are also some very useful 3rd party Facebook analytics
tools that go beyond Facebook Insights. There are also
some tools that provide analytics as part of a management
platform which overall has better functionality than using
Facebook directly.
Here is a summary of a detailed guide we have written
that gives an independent review of 9 of these tools.
AgoraPulse
KEY FEATURES
1

Page and Timeline
Analytics

Page and timeline level analytics
overview and more detailed reports.
Graphs display breakdown of paid,
organic and viral reach.

2 Barometer
Free access to 8 competitive analysis
statistics which compares performance of
your page against other pages of a similar
size to yours that also ran the barometer.

3 Content Analytics
As moderation of content happens through
AgoraPulse, they can report on average time to
respond to comments. Very useful for
community managers and agencies.
Page reach based on type of activity
Identify posts' performance
BlitzMetrics
KEY FEATURES
1 Reporting
Demographic reporting with split of PTAT
(People talking about this) amongst
male/female

2 Agency tools
Overview reporting available for groups of
pages (e.g. if you have 10 company pages
you can see an overview report for all of
them).

3 Visual graphs
View overview graph for each statistic and then
select it to view a larger graph reports in
various formats, for example, graph view, list
view.
Overview dashboard for BlitzMetrics
Komfo
KEY FEATURES
1 Post analytics
Post analytics on individual posts with
categorization provided to allow you to
clearly identify posts that were viral,
spammy, engaging or penetrating.

2 Performance
Shows performance for the last 30 days for
up to 100 posts for the free version of the
tool. No limit for the Marketing Suite
subscribers.

3 ROI calculation
ROI calculation and display in graph
format split up into paid, organic and
viral.
Overview screen for Komfo
Post Acumen
KEY FEATURES
1 Analysis

2

Detailed competitive analysis which
give good actionable insights.

Monocle RealTime Viewer

If you are really active on your
Facebook page you can monitor
real-time the activity.

3 Photo Analysis
Photos shared on a page are displayed in a
visual with the most popular ones appearing on
the top of the page
Competitive Analysis Reports
Quintly
KEY FEATURES
1

Market
Benchmarking

2

Customizable
Dashboards

Benchmark your page against
competitors to compare
performance.

Set up customizable dashboards to monitor
key metrics for you or your competitors.
The dashboards can be converted to
PDF’s.

3

4

Automatic Reporting

Based on your dashboards you can set
up automatic reports to be sent to
relevant people within your organization.

Facebook Insights
Integration

You can import all your
Facebook analytics data to the
tool.
Prepare a report on Quintly
Scoreboard Social
KEY FEATURES
1

2

PDF reporting to
your inbox

Get a weekly PDF which outlines
the performance of your own,
and/or your competitor’s pages.

3

Multiple
Watchlists

A watchlist is a collection of pages. You can
create multiple based on different categories
of pages you are targeting. You can also have
the same page in multiple watchlists.

View Snapshot of
Performance

Based on the competitors in your
watchlist you can see a quick
overview of the top 2 posts for your
competitor over the last 24/72 hours.
Weekly Report on Scoreboard Social
SocialBakers Analytics Pro
KEY FEATURES
1

Industry
Benchmarking

Compare your page by industry
and region.

3

2

Competitive
Analysis

Compare performance of page versus other
competitor pages. Good reporting options,
for example, side by side comparison with
multiple competitors.

Country
Breakdown

Overview of country level statistics
such as number of Facebook fans.
Benchmark KPIs with SocialBakers
SumAll
KEY FEATURES
1

Cross platform
analytics

View your Facebook analytics in conjunction
with other analytics. This will help you
understand the correlation between
channels.

3

2

Agency ready

Can track as many Facebook pages as you
want. Really useful for agencies with a large
number of clients.

Multiple page
analysis

View side by side analytics with
multiple pages.
Compare stats with Sumall
Wisemetrics
KEY FEATURES
1

Country by country
metrics

2

Historical
Reporting

For global pages – This means you can
break down a page by a particular country
and see information related to fans for that
country.

You can report back to when the
page was launched if required, this
is not available within Facebook.

3

4

PowerPoint Reporting

Save time on reporting with monthly
PowerPoint export of all reports – a very
visually appealing PowerPoint report
provided as a full presentation.

Monthly Reach

Algorithm is used for monthly reports to provide
a fairly good estimate of your unique users
reached or engaged for a whole month (instead
of 28 days as provided by Facebook).
Reach analysis with Wisemetrics
For full
reviews

Go to...
www.razorsocial.com/
facebook-analytics

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Facebook analytics tools

  • 2. OVERVIEW Facebook Insights provides some good analytics but there are also some very useful 3rd party Facebook analytics tools that go beyond Facebook Insights. There are also some tools that provide analytics as part of a management platform which overall has better functionality than using Facebook directly. Here is a summary of a detailed guide we have written that gives an independent review of 9 of these tools.
  • 4. KEY FEATURES 1 Page and Timeline Analytics Page and timeline level analytics overview and more detailed reports. Graphs display breakdown of paid, organic and viral reach. 2 Barometer Free access to 8 competitive analysis statistics which compares performance of your page against other pages of a similar size to yours that also ran the barometer. 3 Content Analytics As moderation of content happens through AgoraPulse, they can report on average time to respond to comments. Very useful for community managers and agencies.
  • 5. Page reach based on type of activity
  • 8. KEY FEATURES 1 Reporting Demographic reporting with split of PTAT (People talking about this) amongst male/female 2 Agency tools Overview reporting available for groups of pages (e.g. if you have 10 company pages you can see an overview report for all of them). 3 Visual graphs View overview graph for each statistic and then select it to view a larger graph reports in various formats, for example, graph view, list view.
  • 9. Overview dashboard for BlitzMetrics
  • 10. Komfo
  • 11. KEY FEATURES 1 Post analytics Post analytics on individual posts with categorization provided to allow you to clearly identify posts that were viral, spammy, engaging or penetrating. 2 Performance Shows performance for the last 30 days for up to 100 posts for the free version of the tool. No limit for the Marketing Suite subscribers. 3 ROI calculation ROI calculation and display in graph format split up into paid, organic and viral.
  • 14. KEY FEATURES 1 Analysis 2 Detailed competitive analysis which give good actionable insights. Monocle RealTime Viewer If you are really active on your Facebook page you can monitor real-time the activity. 3 Photo Analysis Photos shared on a page are displayed in a visual with the most popular ones appearing on the top of the page
  • 17. KEY FEATURES 1 Market Benchmarking 2 Customizable Dashboards Benchmark your page against competitors to compare performance. Set up customizable dashboards to monitor key metrics for you or your competitors. The dashboards can be converted to PDF’s. 3 4 Automatic Reporting Based on your dashboards you can set up automatic reports to be sent to relevant people within your organization. Facebook Insights Integration You can import all your Facebook analytics data to the tool.
  • 18. Prepare a report on Quintly
  • 20. KEY FEATURES 1 2 PDF reporting to your inbox Get a weekly PDF which outlines the performance of your own, and/or your competitor’s pages. 3 Multiple Watchlists A watchlist is a collection of pages. You can create multiple based on different categories of pages you are targeting. You can also have the same page in multiple watchlists. View Snapshot of Performance Based on the competitors in your watchlist you can see a quick overview of the top 2 posts for your competitor over the last 24/72 hours.
  • 21. Weekly Report on Scoreboard Social
  • 23. KEY FEATURES 1 Industry Benchmarking Compare your page by industry and region. 3 2 Competitive Analysis Compare performance of page versus other competitor pages. Good reporting options, for example, side by side comparison with multiple competitors. Country Breakdown Overview of country level statistics such as number of Facebook fans.
  • 24. Benchmark KPIs with SocialBakers
  • 26. KEY FEATURES 1 Cross platform analytics View your Facebook analytics in conjunction with other analytics. This will help you understand the correlation between channels. 3 2 Agency ready Can track as many Facebook pages as you want. Really useful for agencies with a large number of clients. Multiple page analysis View side by side analytics with multiple pages.
  • 29. KEY FEATURES 1 Country by country metrics 2 Historical Reporting For global pages – This means you can break down a page by a particular country and see information related to fans for that country. You can report back to when the page was launched if required, this is not available within Facebook. 3 4 PowerPoint Reporting Save time on reporting with monthly PowerPoint export of all reports – a very visually appealing PowerPoint report provided as a full presentation. Monthly Reach Algorithm is used for monthly reports to provide a fairly good estimate of your unique users reached or engaged for a whole month (instead of 28 days as provided by Facebook).
  • 30. Reach analysis with Wisemetrics