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Lucky 7 steps to digital domination 2022

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Simone Castello
Simone Castello

An update of my most popular slide deck on SlideShare

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Lucky 7 steps to digital domination 2022 Photos: Mr Fring, Maxey
Photo: WB - CMH
Image: Hoylakeopengolf
Photo by Frankie Lopez on Unsplash
Internet searches start with typing a word or sentence in an engine; which keywords can best describe your product or service? Google AdWords’ KeywordTool can help you find high-ranking words, but get insights with GoogleTrends. Step 1: Words are key Photo: MollyD
Use keywords judiciously - keyword stuffing is penalised by search engines. Aside body copy, use keywords sparingly in headings, subheadings and picture captions. Photo: Los Amigos Del Fuego
Content is still king. Articles, photos, videos, slide decks, podcasts, e-books, reports, white papers, e-newsletters and infographics all help to rank your website. Photo: Andres Rueda
Twitter, LinkedIn, Facebook, Instagram and Pinterest are the main social media platforms.Twitter and LinkedIn are best for B2B, while Facebook is more B2C. However, digital divides often blur. Pinterest and/or Instagram are worth investing time into – a picture (or infographic) is still worth 1000 words.
Sadly 1000s visitors don't equal 1000 customers. Focus on customers' problems and offer solutions by leveraging email marketing.Check local legislation for email communications and do include an unsubscribe button. Photo: Pam Frey
Don’t put your feet up! New platforms are constantly created and online trends come and go at the speed of lightning. Check on your competition. Refresh your content and measure your activities with analytics. Photo: Aman Pal, unsplash
Image: Creative Commons Attribution-NoDerivs 3.0 Unported License. Mind
• Search Engine news/views searchenginewatch.com • Social media news/views http://www.socialmediaexaminer.com • Free digital training https://learndigital.withgoogle.com/digit algarage • Google Analytics Academy https://analytics.google.com/analytics/ academy/ • D. Cattrall, S. Castello: The Virtuous Circle of Omnichannel CRM https://www.preprints.org/manuscript/2 02105.0359/v1 I dance to Google’s piper tune. Find out more on my website: Simone Castello Photo: Maxey Web Wonders

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Lucky 7 steps to digital domination 2022

  • 1. Lucky 7 steps to digital domination 2022 Photos: Mr Fring, Maxey
  • 4. Photo by Frankie Lopez on Unsplash
  • 5. Internet searches start with typing a word or sentence in an engine; which keywords can best describe your product or service? Google AdWords’ KeywordTool can help you find high-ranking words, but get insights with GoogleTrends. Step 1: Words are key Photo: MollyD
  • 6. Use keywords judiciously - keyword stuffing is penalised by search engines. Aside body copy, use keywords sparingly in headings, subheadings and picture captions. Photo: Los Amigos Del Fuego
  • 7. Content is still king. Articles, photos, videos, slide decks, podcasts, e-books, reports, white papers, e-newsletters and infographics all help to rank your website. Photo: Andres Rueda
  • 8. Twitter, LinkedIn, Facebook, Instagram and Pinterest are the main social media platforms.Twitter and LinkedIn are best for B2B, while Facebook is more B2C. However, digital divides often blur. Pinterest and/or Instagram are worth investing time into – a picture (or infographic) is still worth 1000 words.
  • 9. Sadly 1000s visitors don't equal 1000 customers. Focus on customers' problems and offer solutions by leveraging email marketing.Check local legislation for email communications and do include an unsubscribe button. Photo: Pam Frey
  • 10. Don’t put your feet up! New platforms are constantly created and online trends come and go at the speed of lightning. Check on your competition. Refresh your content and measure your activities with analytics. Photo: Aman Pal, unsplash
  • 11. Image: Creative Commons Attribution-NoDerivs 3.0 Unported License. Mind
  • 12. • Search Engine news/views searchenginewatch.com • Social media news/views http://www.socialmediaexaminer.com • Free digital training https://learndigital.withgoogle.com/digit algarage • Google Analytics Academy https://analytics.google.com/analytics/ academy/ • D. Cattrall, S. Castello: The Virtuous Circle of Omnichannel CRM https://www.preprints.org/manuscript/2 02105.0359/v1 I dance to Google’s piper tune. Find out more on my website: Simone Castello Photo: Maxey Web Wonders