The Experts..Great Content + Other People – Marketing Message
Recent Subscribers.. Karen Social Media Manager for Fortune 500 company Pamela Director of Marketing Experian Karin Digital Strategist
Content Marketing Tips..1 • Download free eBook on www.thesaleslion.com2 • Follow www.contentmarketinginstitute.com3 • Buy “Managing Content Marketing” (Joe Pulizzi and Robert Rose)4 • Become a Youtility! – Provide useful content5 • Read content on www.copyblogger.com6 • Create a content marketing strategy7 • Buy “Launch” by Mike Stelzner
How did I know? Keynote speaker at key events 2 Books on his subject – both best sellers Quoted a lot in press, TV, etc. Highly engaged website Large following on Twitter/Facebook/LinkedIn High Klout/Peer Index Score
My Daily 5’s…. Comment on 5 Blog Posts Share 5 pieces of other people’s content Start conversation with 5 people
Question… How can you identify your influencers online? How can you build relationships with them? How can you become influential
Influence Tips..1 • Identify Your Influencers2 • Build relationship with the influencers3 • Become an influencer4 • Speak at events5 • Guest post6 • Buy “Return On Influence” by Mark Schaefer7 • Buy Michael Hyatt’s – “Platform”
Blogging Tips Engaging Title Lots of images Short Sentences and Paragraphs Finish with a question Link to other posts Make social sharing available Focus on email subscribers Write consistently
Welcome EmailThis is not an automated e-mail, its apersonal one from me to you! (its12:12 am and Im sitting in the office inDublin munching on a chickensandwich!)
Big Blogging TipHi Ian,LOVE the personal touch! Is that plain chickenor have you got some mayo in there too? ;)Thanks so much for the warm welcome, I feellike part of the family already! Now, let meanswer your questions!
Big Blogging TipThanks for the email - from your sofa inIreland at 10.30pm!I am replying from my Kitchen Table inManchester at 2.52pm whilstencouraging my three year old tocomplete his jigsaw!
Big Blogging TipYou serious? You send one of these toeach and every one of your subscribers?Truly? If so, Im impressed! :)
Big Blogging TipUr messg mustve awoken me. (2:20am). Looking forward to replying l8r thisam...Sent from my Verizon Wireless 4G LTEDROID