The document discusses the strengths and weaknesses of various social media platforms for sharing information, including Facebook, Twitter, YouTube, and others. Facebook's strengths include its large user base and tools for individuals and organizations, while its weaknesses include being a closed system and conversations happening around people rather than topics. Twitter's strengths are its open nature and topic-based conversations, while weaknesses include its character limit and videos not being prominent. Hashtags and visual content like photos and videos are highlighted as important for finding and engaging people on social media.
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Image: UNOCHA
Modified by author
Volunteers sorted incoming information, cross-referenced it and checked for accuracy.
In one example a request for food for 6,000 displaced people was verified and re-
tweeted by Jalin Merapi followers. Within 30 minutes, local volunteers confirmed that
enough food had been supplied, and the team shared this message widely.
3. Strengths and
weaknesses of the
most important social
networks
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Facebook:
Strengths:
1.1 billion users/month
Connections with people we know or brands
that we like
Prominent placement of photos and videos
Facebook is a good place to reach people
emotionally
Different tools for people and for orgs
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Facebook:
Weaknesses:
Can be more difficult to connect with people
who you don’t know
Closed system and most content is not visible
to search engines
Conversations happen around people and
brands, and not so much around topics – but
that is slowly changing.
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Facebook:
Weaknesses:
Can be more difficult to connect with people
who you don’t know
Closed system and most content is not visible
to search engines
Conversations happen around people and
brands, and not so much around topics – but
that is slowly changing.
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Twitter:
Strengths:
300 million users/month
Open network, possible to connect with
anyone, good networking
Data can be easily exported and reused
Conversations around topics, not people
Works well in low-bandwidth
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Twitter:
Weaknesses:
140 character limit
Photos and videos not as prominent
More difficult to get the attention of people
13. Talking to people on Twitter
Usernames of Twitter start with an “@”.
For example: @katherineroux
“@Katherineroux This is a great workshop
#sm4res.”
-> Shows up in Kate’s feed. Visible on her Twitter profile
but not automatically in the feed of all her followers.
Visible in the feeds of mutual contacts.
“In a workshop with @katherineroux! #sm4res”
-> Automatically in the newsfeed of all her followers.
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14. Talking to people on Twitter
Direct messages are only visible to the person
you are sending the message to but can only be
sent to people who follow you.
“dm @katherineroux What time do we break for
lunch?”
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YouTube:
Strengths:
1 billion users/month
Good tools to share or embed videos on
blogs, websites and even (some) emails
YouTube is fun - people enjoy watching videos
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YouTube:
Weaknesses:
Limited to video
Doesn’t feel like a community
A lot of very nasty comments
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Emotional
Personal
Visual
More factual
Public
Links
Videos
20. Other networks worth mentioning
Linkedin.com
Business
community
Discussion of
professional
topics
Networking
Boring
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plus.goggle.com
343 million
active users
“Hangouts”
Parts don’t fit
together
Mainly tech-
savy men
Flickr.com
Photo
community
Many
professionals
Many “free”
images
Struggling
Instagram.com
Large photo
community
Focus on
mobile
Almost
“mobile
only”
25. 21 types of
content we
all crave
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Source:
http://contentmarketinginstitute.com/2012/06/content-we-
crave/
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Source: http://contentmarketinginstitute.com/2012/06/content-we-crave/
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Source: http://contentmarketinginstitute.com/2012/06/content-we-crave/
28. Visual content is essential
On Facebook, videos are shared 12X
more than links and text posts combined.
On Facebook, photos are liked 2X more than
text updates.
On YouTube, 100 million users are
liking/commenting on videos every week.
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30. Boring Facebook pages
will be abandoned and die
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Photo: Paul on Flickr
31. How do you find and
follow topics on
social media?
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32. #Hashtags are the glue of social
conversations
Hashtags are one #word or a
#CompletePhrase preceded by the symbol #.
Hashtags are clickable – you can see all
conversations tagged with this hashtag.
Hastags are used by
Twitter, Facebook, Google+, Instagram, Flickr,
Tumblr, Pinterest …
Examples: #RedCross #SMEM #SM4RES
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Photo: Stig Morten Waage on Flickr
35. #MandelaDay
You can monitor
Hashtags either on
Twitter or through
special social media
monitoring and
management tools.
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36. #Hashtags can connect multiple
information sources
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Social media
monitoring
tool
Other …
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