Social media presentation final

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Social media presentation final

  1. 1. BACKGROUND Start >> 2010 for …. PR news, activities, projects of TRCS >> One way communication << Then >> Tsunami in Japan >> Thai volunteers used twitter for fund rising Problem : No #hashtag to Thai Red Cross Solution : - Partner with other volunteer groups
  2. 2. ROLE OF SOCIAL MEDIA IN THAI FLOOD Social media played a key role in Thailand 2011 flood. Affected >> 65 provinces. >> Estimate 13.6 M or 20% of Thailand’s population were affected >> Approximately 47 billion USD in damages and losses People asked for help in website, Facebook and Twitter of TRCS TRCS posted news and updated situation in real-time both pictures & stories
  3. 3. TRC ACTIVITIES IN SOCIAL MEDIA Normal situation activities focus on 4 core areas of TRC 1. Medical and Health Care Service 2. Disaster Preparedness and Response 3. Blood Transfusion Service 4. Quality of Life Promotion and Social Welfare Emergency situation activities: - To collect information and provide assistant - To coordinate with other social media group - To raise donation - To inform location of relief distribution center
  4. 4. NEXT STEP OF TRC IN SOCIAL MEDIA Thai Red Cross plans to create excellent PR officers And to create new young reporters.
  5. 5. TRC SOCIAL MEDIA STATISTICS Facebook = more than 50,000 likes Twitter = nearly 20,000 followers
  6. 6. RESPONSE TO TRC SOCIAL MEDIA DURING THAI FLOODS
  7. 7. RESPONSE TO TRC SOCIAL MEDIA DURING THAI FLOODS
  8. 8. SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND
  9. 9. SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND
  10. 10. SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND
  11. 11. SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND
  12. 12. THANK YOU

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