Different Worlds – Similar Rules / Tools.
Some tools we use in the world of advertising
to measure social media success
for companies and brands
THE USUAL SUSPECTS
the 3 F’s – friends, fans, followers.
No. of facebook fans / twitter followers / youtube views.
Number of facebook comments generated / retweets / youtube comments
viral pass-on rates : how many people saw the viral and then
shared the viral via social media, email, links, etc.
To measure no. of website visits and revisits – sites like Alexa.com
measure website activity for your brand or company
It is possible to measure ‘trends’ on various SM platforms.
eg: you can track with youtube trends
increase or look up keyword searches per country via Google Trends
Or you can use Social Bakers to measure social media trends
As the world is getting increasing smaller and inter dependent,
we witness a close relationship breeding between multinationals & NGOs
Each one benefits from the other.
Each one learns from the other.
Eg: Unilever partners with Save The Children and World Food Program
Today, to attract better funding,
NGOs need to position their ‘brand’ better
and perhaps approach their challenges as a multinational would.
using similar social media tools and measurements
to figure the favourite word of most businesses
ROI - RETURN ON INVESTMENT