2.2 roi

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2.2 roi

  1. 1. Different Worlds – Similar Rules / Tools. Some tools we use in the world of advertising to measure social media success for companies and brands
  2. 2. THE USUAL SUSPECTS the 3 F’s – friends, fans, followers. No. of facebook fans / twitter followers / youtube views. Number of facebook comments generated / retweets / youtube comments viral pass-on rates : how many people saw the viral and then shared the viral via social media, email, links, etc.
  3. 3. People ‘Talking’ About the brand
  4. 4. To measure no. of website visits and revisits – sites like Alexa.com measure website activity for your brand or company
  5. 5. It is possible to measure ‘trends’ on various SM platforms. eg: you can track with youtube trends
  6. 6. increase or look up keyword searches per country via Google Trends
  7. 7. Or you can use Social Bakers to measure social media trends
  8. 8. As the world is getting increasing smaller and inter dependent, we witness a close relationship breeding between multinationals & NGOs Each one benefits from the other. Each one learns from the other. Eg: Unilever partners with Save The Children and World Food Program
  9. 9. Today, to attract better funding, NGOs need to position their ‘brand’ better and perhaps approach their challenges as a multinational would. using similar social media tools and measurements to figure the favourite word of most businesses . ROI - RETURN ON INVESTMENT Thank you

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