Using Social Media Tools
to Enhance Your Professional
Development and Online Presence
Tom Jelen
Director of Online Communi...
Tom has a financial relationship
with the American Speech-
Language-Hearing Association
(ASHA). They pay his salary.
Tom h...
Allison has a financial
relationship with the American
Speech-Language-Hearing
Association (ASHA). They pay
her salary. Al...
True or False? Social media is only for
sharing selfies and what you ate for lunch.
Information Overload
Source: http://it.unt.edu/1990s
In 2002, 26% of workers still
looked forward to email.
Source: http://www.pewinternet.org/Reports/2002/Email-at-work/1-The...
2012: “More than a quarter of
the average worker's day is
spent answering and reading
emails.”
Source: http://www.mckinsey...
In 2013, the typical business
email user sent and received
about 100 email messages
per day.
http://www.radicati.com/wp/wp...
“The resulting abundance of –
and desire for more… information
has come to be perceived in some
circles, paradoxically, as...
The Personal Learning Network (PLN)
“Personal Learning Networks are
systems that help learners take
control of and manage their own
learning… Simply put: A PL...
Pick Your Poison (or Social Network)
Twitter
In the final quarter of 2013,
Twitter announced that 241
million users were active on
the site in the last month.
Source: ...
“Twitter is a real-time information
network that connects you to the
latest stories, ideas, opinions and
news about what y...
How does anyone learn
anything in 140 character
increments?
Source: Jack Dorsey’s Flickr account: http://www.flickr.com/photos/95728450@N00/182613360/
In August 2013, Twitter’s blog
reported that Twitter usually
processes half a billion tweets
a day.
Source: https://blog.t...
#TEDMED
#AuDPeeps, #HearingLoss,
#SLPeeps, #Dysphagia
#ASHAFit13
The Healthcare Hashtag Project
http://www.symplur.com/healthcare-hashtags/
1. Discover where the healthcare conversations
...
From April 1, 2013 – April 1, 2014
#AuDPeeps
9,587,255 Impressions
9,207 Tweets
1,654 Participants
From April 1, 2013 – April 1, 2014
#HearingLoss
43,600,547 Impressions
19,509 Tweets
8,026 Participants
From April 1, 2013 – April 1, 2014
#SLPeeps
85,421,875 Impressions
66,096 Tweets
7,492 Participants
From April 15, 2012 – April 16, 2013
#Dysphagia
2,790,723 Impressions
3,685 Tweets
1,127 Participants
#ATChat
“I’ve learned more from a short
time on Twitter than at any
number (and possibly all) of the
conferences I’ve ever attende...
“Twitter can get your reputation
‘out there’ beyond the AT
community, and this facility to
reach outside of your field is
...
ASHA Community
“The ASHA Community is a
place for members to share
information, ask for help,
discuss problems and lessons
learned, and s...
Since the launch in October
2011, there have been 68,056
content contributions on the
ASHA Community.
Source: http://commu...
http://on.asha.org/ASHACommunityHelp
Introducing the ASHA Community
Mobile App!
“When I received my Masters in 1977, a wise
professor told us the most important thing we
learned in grad school was the v...
“Pinterest is a tool for collecting
and organizing things you love.”
Source: http://about.pinterest.com/
In March 2014, Pinterest.com was
the 3rd most popular referring
site to ASHA.org.
Source: Google Analytics. Retrieved Apri...
“Facebook's mission is to give
people the power to share and
make the world more open and
connected.”
Source: https://www....
In March of 2014, Facebook.com
was the most popular referring
site to ASHA.org
Source: Google Analytics. Retrieved April 3...
“Our mission is simple: connect the
world's professionals to make
them more productive and
successful. When you join Linke...
Some Words of Warning
for Professionals
Nine out of 10 U.S. adults report
that they believe people are
sharing too much information
about themselves online.
Sourc...
60% of 78 medical school
administrators reported incidents
of students posting unprofessional
online content.
Source: Chre...
30% of state medical boards report
having fielded complaints of online
violations of patient confidentiality
Source:
http:...
“Once you can understand where the
conversation is, who leads, the type
of voices and the best place for you
to add your v...
How do you market yourself and your
private practice using social media?
How did people find SLPs and
Audiologists before 1997?
Doctor referral?
Friends and relatives?
Health insurance provider?
How do people find SLPs and
Audiologists now?
The rise of Google in 3 statistics
"Every day Google answers more than
one billion questions from people
around the globe in 181 countries and
146 languages....
Source: Google’s downtime caused a 40% drop in global traffic. Retrieved February 21, 2014, from https://engineering.gosqu...
Source: Google Analytics. Retrieved February 21, 2014.
In January 2014, Google
referred 57% of the traffic to
ASHA’s Websi...
“72% of internet users say they
looked online for health
information of one kind or another
within the past year.”
Source:...
“About one in five internet users
have consulted online reviews of
particular drugs or medical
treatments, doctors or othe...
“When it comes to writing reviews
of general-interest items, 37% of
internet users say they have rated
a product, service,...
“People are much less likely to post
a review of a treatment, hospital,
or clinician – between 3-4% of
internet users have...
What will people find if they search
for you or your business on Google?
Tip #1: Create a professional
social media presence.
Question:
Where else have you created a
professional social media
presence?
Tip #2: Establish your
professional expertise online.
Question:
How else have you established your
professional expertise online?
Tip #3: Create and encourage
“social proof.”
“Recommendations are social proof.”
-Chris Brogan
Question: What are some other
sites you have used to create and
encourage “social proof?”
Tip #4: Think local.
Your to-do list for next week:
1. Pick a social space for your personal learning
network and start connecting with colleag...
Questions?
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
Using Social Media Tools to Enhance Your Professional Development and Online Presence
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Using Social Media Tools to Enhance Your Professional Development and Online Presence

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Find out how ASHA members are using social media tools and the ASHA Community to develop personal learning networks that enhance their professional development. In the second half of the session, learn about some social media techniques to help market yourself and your business or organization.
Become familiar with social media tools and the ASHA Community
Understand how a personal learning network can enhance professional development
Strategies for marketing yourself and your private practice using social media

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  • First, I want to start with the disclosure that I have been asked to make. I have a financial relationship with the American Speech-Language-Hearing Association (ASHA). They pay my salary. I have worked at ASHA for over 7 years. I have no nonfinancial relationships to disclose with regards to this presentation.
  • First, I want to start with the disclosure that I have been asked to make. I have a financial relationship with the American Speech-Language-Hearing Association (ASHA). They pay my salary. I have worked at ASHA for over 7 years. I have no nonfinancial relationships to disclose with regards to this presentation.
  • Let’s talk a little about the informationlandscape we are all working in now.
  • Raise your hand if you remember receiving your first email? If you were like me, it probably felt pretty exciting. The interface was completely rudimentary, the email addresses were ridiculously long, but it felt cool to get what was basically an electronic letter over the internet. I still remember going to the computer lab to log in to Pine (PROMPT: this interface may be familiar to some of you) and “check my email.”
  • According to a 2002 Pew Internet Survey, 26% of workers still looked forward to email! Only 5% said that they dreaded receiving email, and only 4% admitted feeling overwhelmed by it. I find that pretty remarkable. Does anyone here still look forward to checking email? Congratulations!
  • Fast forward 10 years. Times have certainly changed. I do not get excited to open my email now. For one thing, my email is with me all the time [show phone] and I get a ton of it. The emotion I generally associate with email now is anxiety. Does anyone else feel the same way?According to a July 2012 report by the McKinsey Global Institute, the average interaction worker spends an estimated 28 percent of the workweek managing e-mail. That is an amazing statistics. 28%!!
  • According to a Email Statistics Report by The Radicati Group, a technology market research firm, the average corporate email user sent and received an estimated 100 messages a day in 2013. Does anyone here send or receive more than 100 emails a day? Me too!
  • So, why are we talking about email in a session on social media? The answer is that our experience with Email is representative of a larger issue that we are facing. More access to information is helping us and hurting us at the same time.
  • So how might you help students prepare for learning in an environment of information overload? One strategy could be to encourage them to develop a Personal Learning Network. I have to admit that over the years I have developed a Personal Learning Network without ever knowing to call it that until recently.
  • So, I thought I would define what a Personal Learning Network is.I think the following definition is as good as any I’ve come across. “Personal Learning Networks are systems that help learners take control of and manage their own learning… Simply put: A PLN is a system for lifelong learning.” My own personal learning network includes other alumni of my graduate program who I follow on Facebook, a couple of listservs I follow from other organizations related to health and online communications, and specific people I follow on Twitter. My network does a good job of curating and synthesizing information on topics of interest to me. More on how to do that in just a minute.
  • It’s important that people choose where they want to participate and develop a Personal Learning Network. Unless you are a paid social media consultant or have unlimited time, there is very little value in participating everywhere. There are many places SLPs and Audiologists can turn to when they want to develop a Personal Learning Network. I will focus here on two in some detail and make mention of a few more. This is not meant to be an exhaustive list and I am sure some of you have other opportunities to share.
  • Let’s start with Twitter
  • According to Pew Research Center,Twitter is the fourth most used social network worldwide (behind Facebook, LinkedIn, and Pinterest). It has a massive amount of active users.
  • I am sure you all have heard about Twitter. Who here uses it? For those of you who do not use it: This is the definition of Twitter from their own About page. I’m sure you also know that Twitter limits messages to 140 characters or less.
  • A logical question becomes:How does anyone learn anything in 140 character increments? To understand that, I need to provide a little Twitter walk-through. Twitter experts will have to bear with me.
  • Twitter's origins lie in a "daylong brainstorming session" held by board members of the podcasting company Odeo in 2006 (now 8 years ago). This is an original sketch that one of the founders, Jack Dorsey created of the interface.
  • At 3:50pm on March 21, 2006, Twitter co-founder Jack Dorsey posted the first tweet. Besides the abbreviation of Twitter, the message is pretty simple for anyone to follow. As an aside, the reason the name they started with has no vowels because they were limited to a 5 character SMS shortcode.
  • Things have quickly become a little bit noisier and lot more difficult to follow on Twitter. Some shortcuts have been created.
  • Standards have evolved to help people follow the conversation and connect with like-minded peers.Anatomy of a Tweet:Mention – this is a way to publicly acknowledge or message another person on TwitterRetweet – this is a way of sharing another person’s tweet. You can do this the old way (using the letters “RT”) or through a new way that Twitter has devised.URLShortener – to help conserve characters within the 140 limit, there are a whole host of URL shorteners that make it easier to share big unwieldy links, bit.ly is another one.Hashtag – Last and one of the main areas I want to focus is on the Hashtag. It lets you follow tweets about a specific topic, event, or from a specific group of people.
  • Could show a tweet from Tom – photo of Allison speaking. #MSHA14
  • Here is a just sampling of hashtags related to audiology and speech-language pathology. There are many, many more.
  • There was even a hashtag for ASHA members that were trying to encourage one another to get in shape before last year’s convention. This was not a hashtag that we started, by the way.
  • Here you can see the results of a search on the hashtag #AUDPeeps. Most twitter clients allow you to follow the conversation on a specifichashtag.
  • Here you can see the same thing for the hashtag,SLPeeps. The conversation is completely public and varied, but it generally focuses on the topic specified in the hashtag.
  • A great place to start finding healthcare hashtags is the Healthcare Hashtag Project. Not only will it help you discover connections and find information on Twitter, it also provides statistics on usage and shows top trending hashtags. You can also use it to follow a conference in real time or to discover the best comments from a past conference.
  • Here’s the page for the 2013 ASHA Convention hashtag. During Convention, there were 3,430 tweets by 640 participants.
  • You can also easily see the participants that used the hashtag the most and see who the top influencers are.
  • There is a great deal of participation across the globe for the hashtags I mentioned. Here is some data gathered over the past year. #AUDPeeps had 1,654 individual participants.
  • #HearingLoss had over 43 million impressions (the number of times it came up in someone’s twitter stream).
  • SLPeeps had over 66 thousand tweets.
  • And Dysphagia was used by 3,685 participants. Hashtags tend to allow people to participate in a conversation asynchronously…. CLICK
  • If people prefer a more synchronous environment of discussion, there are also scheduled topical chats on Twitter: For example, #ATchatis a weekly chat on topics related to assistive technology..  It is primarily meant for speech and language professionals to collaborate in a more formalized atmosphere for professional development and discussion. They publish a schedule on the Twitter account @SLPChat. More information can be found here: http://slpchat.wordpress.com/
  • If you still don’t believe me that you can use Twitter for learning, here is a quote from an SLP up in Canada, Tanya Coyle. I found her statement pretty remarkable.
  • If you still don’t believe me that you can use Twitter for learning, here is a quote from an SLP up in Canada, Tanya Coyle. I found her statement pretty remarkable.
  • Next, I want to share how members are using the ASHA Community to maintain a PLN.
  • What is the ASHA Community? We launched it in the Fall of 2011. It replaced several unconnected online communities: our traditional email lists, our discussion forums, and our membership directory. It is a members-only online network that provides a fairly familiar interface for anyone that used traditional email listservs or online forums. It is basically a hybrid of the two.
  • There are 44 individual discussions on specific topics such as Audiology, Autism, Research, and for each NSSLHA region, and for all 18 Special Interest Groups.
  • Participation is pretty easy. You set up a profile by adding your photo, bio, education, job history OR you can import the information from your LinkedIn profile if you have it there. You can then customize your privacy settings to control how you share specific information (for example, your email address or phone number). Lastly, you can subscribe to the discussions you want to follow. You can elect to receive email notifications in real-time or you can choose to get a nicely formatted daily digest that summarizes all the messages for the day.
  • The search function is much more powerful than our old membership directory. The ASHA Communitydirectory allows you to search for other members by name, location, SIG affiliation, certification status, areas of expertise, primary employment facility, primary employment function, private practice status, and even educational background. When you find someone, you can contact him or her by private message, add him or her as a connection, and view his/her postings, and his/her complete profile.
  • Messages run the gamut from scam warnings posted by me… to discussions on the specific pros & cons of different tablets… to in-depth and highly technical discussions that I do not even attempt to understand.
  • In addition to traditional text messages, participants can share resources (documents, links, webinars, and even YouTube videos) as part of their message or independently. SLPs have posted resources they use for early intervention, and Audiologists have shared audiograms to illustrate
  • We’ve seen a lot of healthy conversation since we launched a year and half ago. Over 60,000 individuals have logged in and there have been over 40,000 content contributions (individual posts and resource library entries).
  • We occasionally spotlight Community members like Robert Fifer and James Coyle. They are members that share their knowledge freely and help make it a valuable learning community. We have one member that has posted 539 messages since we launched a year and a half ago!
  • So, how do you get started? In general, we have found that most people pick up the basics quickly, but we’ve posted a series of video tutorials for posting a message, setting up your profile, and so on on the ASHA Community to help you get started.
  • Coming this Summer, we will have a mobile app available for iOS (iPhone, iPad, and iPod Touch) as well as Android users. Blackberry, Windows Mobile, and other mobile device users will be able to access the mobile app through their mobile browser. The mobile app will provide a mobile optimized experience for ASHA Community members that wish to participate through their mobile phone, rather than the website itself. We’re very excited to make it available.
  • I want to close out my discussion of the ASHA Community with this quote from Catherine Shaker. Catherine was another one of our Community spotlights and I think she does a really nice job describing the value of her participation. Maybe one of you was the wise professor she refers to?!
  • For just a few minutes, I want to talk about some other social networks that SLPs and Audiologists are using. To start I want to mention an emerging social network that has become very popular for SLPs and Audiologists. How many of you have used Pinterest? I mention Pinterest first because it’s obvious that a lot of its user love all things speech and hearing related.
  • Pinterest is now the third most popular referring site to ASHA.org. That puts it well behind Facebook, but just behind PubMed. That is fairly amazing given the fact that Pinterest didn’t exist until March 2010. Even then, it was a private beta and the site wasn’t released to the public until August 2012.
  • Images of cochlear implants, and…
  • Resources for early intervention. In January 2012, comScore reported the site had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark.
  • I assume most people have heard about Facebook.
  • It is hard to apply too many superlatives to Facebook. It reaches over a billion users – that is 1 in 7 people on the planet. It beatsPubMed! It is no wonder that many SLPs and Audiologists look to Facebook when looking to connect with colleagues and learn. I sometimes feel like my wife’s entire academic program is being held on Facebook. She goes there when she is working on homework. That is where all the conversation between students occurs.
  • Another obvious venue for developing a PLN is LinkedIn. LinkedIn has been slowly but surely growing over the years. They now claim to have 277 million members in 200 countries and territories around the globe. They have been working to enhance the groups function they offer and there are a lot of SLP and Audiology-focused groups out there…
  • For example, here is an Audiology focused LinkedIn group. You can find other members of the group, post discussion topics, and share jobs. LinkedIn also provides a nice curated news feature for subscribers. LinkedIn is a very natural place to connect professionally.
  • As with anything positive, there are risks that students and new professionals need to consider.
  • It is clear that people are starting to sense that we are sharing too much information online. An Intel study on mobile ettiquette put the number at 9 out of 10 people. I’m not quite sure who the 1 out of 10 people are?!
  • In 2009, the Association of American Medical Colleges fielded an anonymous electronic survey was sent to deans of student affairs, their representatives, or counterparts from each institution in the Association.  Sixty percent of US medical schools responded (78/130). A majority reported incidents of students posting unprofessional online content.
  • Obviously a big issue in healthcare is violating patient confidentiality. I imagine this number would be of concern to a lot of you. This is something that students really need to think about.
  • I want to end with this quote from a prominent speaker on social media, Mitch Joel. I really hope I have given you some ideas for where you and your students can add your voices and be active participants. I appreciate you taking the time to listen to me talk this early in the morning.
  • Transition to Tom HERE
  • The same ways as before, plus… they may search for providers. Or, they may search Google after they have been referred to your business.
  • Its hard to overstate how big of a role Google plays online.
  • GoSquared is a real-time web analytics provider for thousands of businesses around the world.
  • The Pew Research Center Internet Project has done extensive surveying on how people use the internet. They conducted their most recent online health survey in 2012. No surprsingly, they found that many consumers look for health information online.
  • More importantly, they are also looking online for providers and they are reviewing the web for information about their providers. People will look you up if they want to do business with your, hire you, or choose you for health services. What will they find when they do?
  • In 2012, Pew found that about a third of internet users have rated a product, service, or person online.
  • However, a very small number of people posted a review of a healthcare provider. So, the ratings that do come up represent a very small sample size.
  • If this question strikes some fear in your heart, fear not… I have some tips for you that may help you feel better.
  • I would encourage any professional to take the time to create a LinkedIn profile and connect with colleagues. It is basically an online resume or CV. If you want to get extra credit, create a Google+ profile. When someone “Googles” you, most people would probably prefer that their LinkedIn or Google+ profile would come up first.
  • If you regularly use Facebook , consider setting up a Facebook page for your practice. Setting up a Facebook page takes just a few minutes and Facebook has spent a lot of time adding more and more tools to help you manage your page. Not only can you fill in detailed information, logo, etc., you can also gather ratings, post photos, promote events, etc.
  • Facebook Insights gives you detailed data on your audience and on how engaging people find your posts.
  • You can develop a Facebook for your practice or yourself as an individual.
  • Google+ is Google’s 2011entry into the field of social networking. Like Facebook, you can create individual profiles or business/brand pages. Like Facebook, you can develop followers, post content, and share photos.
  • Google+ is increasingly integrated with the rest of Google’s products and services. For example, you can also integrate an existing YouTube channel if you have one.
  • At a minimum, I would suggest establishing a robust LinkedIn profile for yourself.
  • Business can also establish company pages. Company pages act in the same way as Facebook and Google+. You can share content (esp. jobs). It is particularly suited to recruitment activities.
  • There is a lot of talk these days about content curation. Basically, that means sharing useful information with the world. Be the signal, not the noise. Content curation not only helps your online colleagues, it also establishes you as a professional with expertise to share. Start a blog or create a Twitter account and post useful things. There are way too many social media experts out in the world blogging and tweeting to no end (trust me). I think the online world needs more SLPs and Audiologists sharing their expertise.
  • As you start to connect with colleagues on Twitter, you’ll get to see how some people do a more effective job of sharing useful information. Some people less so. You will probably choose to continue to follow the people that share useful information.
  • Creating a blog on your practice website or on your own personal site is a great way to showcase your expertise. A blog acts as a magnet for new customers and it is easy to share new content through your social outlets. The posts don’t need to be complicated. Assume your audience is not an expert on your subject matter. Think of questions that people ask you all the time.
  • If you like video, you can create a YouTube channel and share your videos there. I like the idea of creating a “A typical day” video like Chatterbox did here: https://www.youtube.com/watch?v=R9DA5Jd5qjY
  • Pinterest has become very popular for sharing activities for kids. You can act as a curator and pin content that you think might be of interest to consumers.
  • You don’t need your own blog to establish your professional expertise. Many publications (including ones at ASHA) are always looking for quality content.
  • Chris Brogran, a prominent writer on social media says that “Recommendations are social proof.” I really like the concept of social proof. As more and more people look to Yelp for recommendations for what restaurant to go to, many health consumers are looking to LinkedIn and other sites for provider recommendations. I would recommend that any professional work to get some social proof on the web.
  • Chris Brogran, a prominent writer on social media says that “Recommendations are social proof.” I really like the concept of social proof. As more and more people look to Yelp for recommendations for what restaurant to go to, many health consumers are looking to LinkedIn and other sites for provider recommendations. I would recommend that any professional work to get some social proof on the web.
  • I always recommend that people start with their own personal LinkedIn profiles since that is where you have the most control and its so helpful to have social proof on LinkedIn for general professional purposes. Recommendations are the old standard that LinkedIn has had around for awhile. You could consider asking long-standing clients or business partners or former employers to write more extended recommendations for you. You generally would asking people that you would feel comfortable seeking a reference from.
  • LinkedInendorsements is a much simpler recommendation format they rolled out in 2012. It allows you to pick skills that you have and then people can easily endorse you for those skills.
  • If you want to dip your feet into the wild west of user reviews, one place to start would be Healthgrades. They give you the ability to personalize your Healthgrades profile across 40 different variables specific to you and your practice. 30 million visitors each month use Healthgrades to find a provider. Over 100,000 providers visit Healthgrades monthly to make informed referrals.
  • As you can see, a good healthgrades profile can strongly influence how you show up on Google.
  • While most people think of Yelp as a restaurant review site, they allow you to review all sorts of different businesses. You can manage your business through Yelp's Business Owner Account - Unlocking your business page and setting up a Business Owner's Account is free, takes only a couple minutes, and allows you to: Communicate with your customers, both privately and publicly; Track the User Views on your business page; Add photos, a detailed business description, up-to-date information, history, and specialties; Recommend other businesses
  • If you are in Audiology, there is a specialized site set up by the major hearing aid manufacturers. It allows you to
  • The reviews show up in search results.
  • Angie’s list has been around for a long time. It’s a closed service, but its exclusivity makes it pretty influential. Create your free account to: Get more business; Manage your reputation; Customize your profile; Read & respond to reviews; Access business tools
  • Chris Brogran, a prominent writer on social media says that “Recommendations are social proof.” I really like the concept of social proof. As more and more people look to Yelp for recommendations for what restaurant to go to, many health consumers are looking to LinkedIn and other sites for provider recommendations. I would recommend that any professional work to get some social proof on the web.
  • Search is mobile and that makes it more and more local.
  • When you search Google for services by zip code, you’ll see pins that include Google+ profiles.
  • I would strongly recommend that you make sure your customers find the right information about your business by updating your hours, address, contact information and photos. Keep your customers in the know by sharing photos, updates, news and special offers. Understand customer feedback from across the web and easily respond to Google reviews as the business owner.
  • OK, we’ve shared a lot of information. Here are some closing to-dos that we would recommend.
  • OK, we’ve shared a lot of information. Here are some closing to-dos that we would recommend.
  • Using Social Media Tools to Enhance Your Professional Development and Online Presence

    1. 1. Using Social Media Tools to Enhance Your Professional Development and Online Presence Tom Jelen Director of Online Communications, ASHA Email: tjelen@asha.org / Twitter: @tomjelen Allison Bland Online Community and Social Media Manager, ASHA Email: abland@asha.org / Twitter: @blandiloquent
    2. 2. Tom has a financial relationship with the American Speech- Language-Hearing Association (ASHA). They pay his salary. Tom has worked at ASHA for over 7 years. Tom has no nonfinancial relationships to disclose.
    3. 3. Allison has a financial relationship with the American Speech-Language-Hearing Association (ASHA). They pay her salary. Allison has worked at ASHA for one year. Allison has no nonfinancial relationships to disclose.
    4. 4. True or False? Social media is only for sharing selfies and what you ate for lunch.
    5. 5. Information Overload
    6. 6. Source: http://it.unt.edu/1990s
    7. 7. In 2002, 26% of workers still looked forward to email. Source: http://www.pewinternet.org/Reports/2002/Email-at-work/1-The-story-of-email/2-Moderation-in-all-things.aspx
    8. 8. 2012: “More than a quarter of the average worker's day is spent answering and reading emails.” Source: http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy/
    9. 9. In 2013, the typical business email user sent and received about 100 email messages per day. http://www.radicati.com/wp/wp-content/uploads/2013/11/Email-Market-2013-2017-Executive-Summary.pdf
    10. 10. “The resulting abundance of – and desire for more… information has come to be perceived in some circles, paradoxically, as the source of as much productivity loss as gain.” -Anthony Lincoln Source: FYI: TMI: Toward a holistic social theory of information overload by Anthony Lincoln. First Monday, Volume 16, Number 3 - 7 March 2011. http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/3051/2835
    11. 11. The Personal Learning Network (PLN)
    12. 12. “Personal Learning Networks are systems that help learners take control of and manage their own learning… Simply put: A PLN is a system for lifelong learning.” Source: http://edudemic.com/2012/10/build-personal-learning-network/
    13. 13. Pick Your Poison (or Social Network)
    14. 14. Twitter
    15. 15. In the final quarter of 2013, Twitter announced that 241 million users were active on the site in the last month. Source: https://investor.twitterinc.com/releasedetail.cfm?ReleaseID=823321
    16. 16. “Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.” Source: https://twitter.com/about
    17. 17. How does anyone learn anything in 140 character increments?
    18. 18. Source: Jack Dorsey’s Flickr account: http://www.flickr.com/photos/95728450@N00/182613360/
    19. 19. In August 2013, Twitter’s blog reported that Twitter usually processes half a billion tweets a day. Source: https://blog.twitter.com/2013/new-tweets-per-second-record-and-how/
    20. 20. #TEDMED
    21. 21. #AuDPeeps, #HearingLoss, #SLPeeps, #Dysphagia
    22. 22. #ASHAFit13
    23. 23. The Healthcare Hashtag Project http://www.symplur.com/healthcare-hashtags/ 1. Discover where the healthcare conversations are taking place. 2. Discover who to follow within your specialty or disease. 3. Discover the best from conferences in real- time or in archive. Source: http://www.symplur.com/healthcare-hashtags/
    24. 24. From April 1, 2013 – April 1, 2014 #AuDPeeps 9,587,255 Impressions 9,207 Tweets 1,654 Participants
    25. 25. From April 1, 2013 – April 1, 2014 #HearingLoss 43,600,547 Impressions 19,509 Tweets 8,026 Participants
    26. 26. From April 1, 2013 – April 1, 2014 #SLPeeps 85,421,875 Impressions 66,096 Tweets 7,492 Participants
    27. 27. From April 15, 2012 – April 16, 2013 #Dysphagia 2,790,723 Impressions 3,685 Tweets 1,127 Participants
    28. 28. #ATChat
    29. 29. “I’ve learned more from a short time on Twitter than at any number (and possibly all) of the conferences I’ve ever attended.” Tanya Coyle (@SLPTanya) Southern Ontario, Canada Source: http://lexicallinguist.wordpress.com/2011/02/21/nomenclature-and-basic-functions-of-twitter/
    30. 30. “Twitter can get your reputation ‘out there’ beyond the AT community, and this facility to reach outside of your field is important.” - Karen Janowski (@KarenJan), occupational therapist and assistive technology specialist, founder of #ATchat Source: http://blog.asha.org/2014/02/20/atia-conference/
    31. 31. ASHA Community
    32. 32. “The ASHA Community is a place for members to share information, ask for help, discuss problems and lessons learned, and simply enjoy talking with colleagues.” Source: http://community.asha.org/ASHA/CommunityGuidelines
    33. 33. Since the launch in October 2011, there have been 68,056 content contributions on the ASHA Community. Source: http://community.asha.org/ASHA/CommunityGuidelines
    34. 34. http://on.asha.org/ASHACommunityHelp
    35. 35. Introducing the ASHA Community Mobile App!
    36. 36. “When I received my Masters in 1977, a wise professor told us the most important thing we learned in grad school was the value of learning, reflective thinking and asking questions. I have always had a commitment to learn something new every day, and to ask questions that make me a more critical thinker. The ASHA Community provides a wonderful way to share information, learn from others, [and] problem-solve patient and professional issues.” Catherine Shaker, CCC-SLP Orlando, Florida
    37. 37. “Pinterest is a tool for collecting and organizing things you love.” Source: http://about.pinterest.com/
    38. 38. In March 2014, Pinterest.com was the 3rd most popular referring site to ASHA.org. Source: Google Analytics. Retrieved April 3, 2014.
    39. 39. “Facebook's mission is to give people the power to share and make the world more open and connected.” Source: https://www.facebook.com/facebook/info/
    40. 40. In March of 2014, Facebook.com was the most popular referring site to ASHA.org Source: Google Analytics. Retrieved April 3rd, 2014. !!!
    41. 41. “Our mission is simple: connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.” Source: http://www.linkedin.com/about-us
    42. 42. Some Words of Warning for Professionals
    43. 43. Nine out of 10 U.S. adults report that they believe people are sharing too much information about themselves online. Source: http://download.intel.com/newsroom/kits/mobileetiquette/pdfs/Intel-Global-Mobile-Etiquette_FactSheet_2012.pdf
    44. 44. 60% of 78 medical school administrators reported incidents of students posting unprofessional online content. Source: Chretien KC, Greysen S, Chretien J, Kind T. Online Posting of Unprofessional Content by Medical Students. JAMA. 2009;302(12):1309-1315. doi:10.1001/jama.2009.1387.
    45. 45. 30% of state medical boards report having fielded complaints of online violations of patient confidentiality Source: http://www.slate.com/articles/technology/future_tense/2014/01/doctors_on_social_media_share_embarrassing_photos_de tails_of_patients.html
    46. 46. “Once you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice, you can then start becoming a more active participant.” Mitch Joel President of Twist Image Source: http://blog.hubspot.com/blog/tabid/6307/bid/5524/Digital-Marketing-Rock-Star-MitchJoel-Shares-His-Tools-of-the-Trade.aspx
    47. 47. How do you market yourself and your private practice using social media?
    48. 48. How did people find SLPs and Audiologists before 1997?
    49. 49. Doctor referral?
    50. 50. Friends and relatives?
    51. 51. Health insurance provider?
    52. 52. How do people find SLPs and Audiologists now?
    53. 53. The rise of Google in 3 statistics
    54. 54. "Every day Google answers more than one billion questions from people around the globe in 181 countries and 146 languages. 15% of the searches we see everyday we’ve never seen before." Source: Facts about Google and Competition. Retrieved February 21, 2014, from http://www.google.com/competition/howgooglesearchworks.html
    55. 55. Source: Google’s downtime caused a 40% drop in global traffic. Retrieved February 21, 2014, from https://engineering.gosquared.com/googles- downtime-40-drop-in-traffic "Google.com was down for a few minutes… on 16th August 2013. This had a huge effect in the number of page views coming into GoSquared’s real-time tracking – around a 40% drop.”
    56. 56. Source: Google Analytics. Retrieved February 21, 2014. In January 2014, Google referred 57% of the traffic to ASHA’s Websites.
    57. 57. “72% of internet users say they looked online for health information of one kind or another within the past year.” Source: Health Online 2013, 2013 http://www.pewinternet.org/Reports/2013/Health-online.aspx
    58. 58. “About one in five internet users have consulted online reviews of particular drugs or medical treatments, doctors or other providers, and hospitals or medical facilities.” Source: Health Online 2013, 2013 http://www.pewinternet.org/Reports/2013/Health-online.aspx
    59. 59. “When it comes to writing reviews of general-interest items, 37% of internet users say they have rated a product, service, or person online and 32% have posted a comment or review online about product they bought or service they received.” Source: Health Online 2013, http://www.pewinternet.org/2013/01/15/peer-to-peer-health-care/
    60. 60. “People are much less likely to post a review of a treatment, hospital, or clinician – between 3-4% of internet users have done so.” Source: Health Online 2013, 2013 http://www.pewinternet.org/2013/01/15/peer-to-peer-health-care/
    61. 61. What will people find if they search for you or your business on Google?
    62. 62. Tip #1: Create a professional social media presence.
    63. 63. Question: Where else have you created a professional social media presence?
    64. 64. Tip #2: Establish your professional expertise online.
    65. 65. Question: How else have you established your professional expertise online?
    66. 66. Tip #3: Create and encourage “social proof.”
    67. 67. “Recommendations are social proof.” -Chris Brogan
    68. 68. Question: What are some other sites you have used to create and encourage “social proof?”
    69. 69. Tip #4: Think local.
    70. 70. Your to-do list for next week: 1. Pick a social space for your personal learning network and start connecting with colleagues. 2. Visit the ASHA Community (community.asha.org, or download the mobile app for your device), create your profile, and subscribe to some discussions. 3. Google your name or your business. See what comes up! 4. Create a professional social profile for your business or yourself and share useful content. 5. Create a Google+ account for your business or for yourself.
    71. 71. Questions?

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