Doing business in the age of social media

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Doing business in the age of social media - presentation for Kedron Brook Business Group, 31 July 2013

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Doing business in the age of social media

  1. 1. www.melkettle.com.au @melkettle Doing  business in  the  age  of   social  media Wednesday, 31 July 13
  2. 2. www.melkettle.com.au @melkettle Wednesday, 31 July 13
  3. 3. www.melkettle.com.au @melkettle Liking, following, linking, tagging, stumbling: social media is changing the nature of interactions Report: The heart of the matter Wednesday, 31 July 13
  4. 4. www.melkettle.com.au @melkettle Wednesday, 31 July 13
  5. 5. www.melkettle.com.au @melkettle “Connection promotes [business], and twitter provides the model that simple digital tools can vastly increase connection.” Aaron Stupple Resident, Beth Israel Deaconess Medical Centre www.melkettle.com.au @melkettle Source: Mdigital Life Wednesday, 31 July 13
  6. 6. www.melkettle.com.au @melkettle Wednesday, 31 July 13
  7. 7. www.melkettle.com.au @melkettle Socialnomics 2013 Wednesday, 31 July 13
  8. 8. www.melkettle.com.au @melkettle 1. Sign up! www.twitter.com www.facebook.com start a blog Wednesday, 31 July 13
  9. 9. www.melkettle.com.au @melkettle Link to video http://www.socialnomics.net/ 2013/01/01/social-media-video-2013/ Wednesday, 31 July 13
  10. 10. www.melkettle.com.au @melkettle Wednesday, 31 July 13
  11. 11. www.melkettle.com.au @melkettle To tell your story • Humanize your organisation • Be authentic • Build relationships • Have a voice Wednesday, 31 July 13
  12. 12. www.melkettle.com.au @melkettle BUT also… • Listen • Participate • Engage Wednesday, 31 July 13
  13. 13. www.melkettle.com.au @melkettle “The biggest advantage to tweeting for me has been learning what people I admire are reading, using, watching, listening to, both within social media and outside it.” John LaPuma, Internal Medicine www.melkettle.com.au @melkettle Source: Mdigital Life Wednesday, 31 July 13
  14. 14. www.melkettle.com.au @melkettle Don’t forget your goals • What are your business objectives? • Who do you want to talk to? Stakeholders, community, clients • Who is your audience? What is their level of literacy for your business? • What outcomes do you want to achieve? Wednesday, 31 July 13
  15. 15. www.melkettle.com.au @melkettle 2. Talk to people • BE YOURSELF!!! • Twitter - RT, @, DM, # eg #theblock • Facebook/LinkedIn - Post comments, feedback, questions Wednesday, 31 July 13
  16. 16. www.melkettle.com.au @melkettle Wednesday, 31 July 13
  17. 17. www.melkettle.com.au @melkettle 3. Build relationships Wednesday, 31 July 13
  18. 18. www.melkettle.com.au @melkettle Old communication was one-way Wednesday, 31 July 13
  19. 19. www.melkettle.com.au @melkettle Now communication is two-way And conversations are with many Wednesday, 31 July 13
  20. 20. www.melkettle.com.au @melkettle It’s no longer B2B. It’s no longer B2C. It’s now P2P. Person 2 Person. Wednesday, 31 July 13
  21. 21. www.melkettle.com.au @melkettle 75% of companies in a recent survey by Harvard Business Review said they do not know what their most valuable customers are saying about them. Source: Harvard Business Review Wednesday, 31 July 13
  22. 22. www.melkettle.com.au @melkettle • Others in your industry • Your customers and stakeholders • Journalists • People who might refer clients to you • People who interest you! Competitors, peers, food, wine, sport, business people, celebrities... Who do I follow? Wednesday, 31 July 13
  23. 23. www.melkettle.com.au @melkettle What do I say? Wednesday, 31 July 13
  24. 24. www.melkettle.com.au @melkettle • Information and general advice • What do your customers want to know? • Motivation • Encouragement • Show respect • BE AWARE OF CONFIDENTIALITY From a business perspective Wednesday, 31 July 13
  25. 25. www.melkettle.com.au @melkettle Listen Wednesday, 31 July 13
  26. 26. www.melkettle.com.au @melkettle Wednesday, 31 July 13
  27. 27. www.melkettle.com.au @melkettle Wednesday, 31 July 13
  28. 28. www.melkettle.com.au @melkettle Be relevant and interesting Wednesday, 31 July 13
  29. 29. www.melkettle.com.au @melkettle Share Wednesday, 31 July 13
  30. 30. www.melkettle.com.au @melkettle • 5. Congratulate people Congratulate people Wednesday, 31 July 13
  31. 31. www.melkettle.com.au @melkettle Ask and answer questions Wednesday, 31 July 13
  32. 32. www.melkettle.com.au @melkettle • 2. Let others know you are listening Wednesday, 31 July 13
  33. 33. www.melkettle.com.au @melkettle Tools to make it easier • 3rd party applications - Tweetbot, Hootsuite • Mobile apps - Twitter, facebook • Shorten links - bit.ly, tiny.url • Add photos - twitpic, plixi.com • Lists Wednesday, 31 July 13
  34. 34. www.melkettle.com.au @melkettle Wednesday, 31 July 13
  35. 35. www.melkettle.com.au @melkettle 4. Remember all social media is different... Wednesday, 31 July 13
  36. 36. www.melkettle.com.au @melkettle Integrate it all Wednesday, 31 July 13
  37. 37. www.melkettle.com.au @melkettle Build your social media use into ALL your marketing Wednesday, 31 July 13
  38. 38. www.melkettle.com.au @melkettle Social media does not stand alone Wednesday, 31 July 13
  39. 39. www.melkettle.com.au @melkettle “We know that people are out in social media channels seeking information and researching. We need to use social media to influence their buying behavior.” Source: Harvard Business Review Wednesday, 31 July 13
  40. 40. www.melkettle.com.au @melkettle Integrate it into ALL your marketing Wednesday, 31 July 13
  41. 41. www.melkettle.com.au @melkettle Promote yourself Wednesday, 31 July 13
  42. 42. www.melkettle.com.au @melkettle Measure what you do • Quality vs quantity • ROI vs ROE • Number and quality of conversations and comments • New customers, better service, stronger relationships • Increased word of mouth Wednesday, 31 July 13
  43. 43. www.melkettle.com.au @melkettle Wednesday, 31 July 13
  44. 44. www.melkettle.com.au @melkettle Finally... • Take it seriously • Choose the right platforms • Do what you are comfy doing • Be interesting • Don’t just talk about YOU • Move quickly • Be interactive • Invest time and money • Integrate social media with all your marketing Wednesday, 31 July 13
  45. 45. www.melkettle.com.au @melkettle @melkettle www.melkettle.com.au Wednesday, 31 July 13

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