Community briefing


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  • Social graph in the following order: you, your social network friends, friends-of-friends, your followers, and the overall community.Wall Street feed – simple way to navigate social network of friends social gestures and your –efficient, increased engagement , increases importance of attention info c.f. banking – remember fuss around news feedGoogle Open Social Attention Streams (already included in Plaxo Pulse) - MySpace Friends Updates -Netvibes Activities-LinkedIn Network UpdatesHigh social engagement vs traditional media (radio, tv, print, outdoor) with low engagement. This is about dialogue, interactivity, informality, people + technology & niche NOT Tradigital for mass using push, automation & technology only. Social Media Marketing practice centres around – networks, communities, blogs and microblogging. Traditional business functions can be socialised e.g. legal, supply chain, R&D, HR…Social Strategy (Media) - through sharing; engaging; building relationships and influencingincrease our reach, influence and relevancecreate ambassadors to support and promote what we dopersonalise interactionsencourage and grow communities through a critical mass of active cultural and scientific participants maximise revenuechange our work models from one-to-one communication to many-to-many communicationmove from providing information to creating shared meaning with audiences
  • Community briefing

    1. 1. Community Briefing <br />GreatMystery14<br />Suresh S.<br />soody<br />soody<br /><br />ssood<br />Hero5!<br /><br /><br /><br />scuzzy55<br />GeektoidMangala<br /><br /><br />
    2. 2. Wine Communities <br />
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    5. 5. …Blogs are like conversations with friends. You share what you feel and what excites you about certain things. It's almost as good as being there. The fact that others can Google your topic and read is like tuning into a television station.<br />We all want to know what's out there. Who's doing what, shopping where and what products help others. Blogs are just another way to share all the great things, not so great things and just a part of who we are. An outlet if you will. The blogisphere community is all connect and we make contacts in many ways. Through posts, through twitter conversations, through smaller nit community's, live web casts, and through conferences that we met in person. We make many friends and help each other with lot of topics. Many of us are Mom bloggers who stay at home and have no way of making new friends or communicating with others until we found blogging. Blogging creates friendships and that's what makes us real and connected.<br />40 year old Mom blogger “nightowlmama” (#260)<br />
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    7. 7. Theory and Research on Consumers’ Reports of Interactions with Brands and Experiencing Primal Forces, Suresh Sood, 2010<br />
    8. 8. Relationships # Technologies<br />Social <br />architecture<br />conversations<br />relationships<br />What happens when you tell stories? Two magical things: You build trust with other people in your network, and from there you build empathy…is when you share the emotions that other people have and express. It’s a powerful, deeply primal experience.<br />ShareThis! Deanna Zandt, Berrett-Koehler Publishers, 2010<br />
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    11. 11. Susan Boyle<br />61,935, 067<br />“United Breaks Guitars”<br />10,164,041<br />Old Spice <br />The Man Your Man Could Smell Like<br />| 30,694,44 <br />Diaspora<br /><br />
    12. 12. How Social Media Helps <br />Social Media Use At Imagine!<br />Brand Awareness<br />Fundraising<br /><br />Service Enhancement<br />Community Involvement<br /><br />
    13. 13. Purpose Motive Linux-Apache-Wikipedia<br />Drive #1: Eat when we’re hungry. Drink when we’re thirsty. Etc.<br /> Drive #2: Respond to rewards and punishments in our environment.<br /> Drive #3: We do things because they’re interesting and because they’re engaging and because they’re the right things to do and because they contribute to the world. (!!!)<br />“Our Third Drive, intrinsic motivation, is the most powerful.”<br />Drive: The Surprising Truth About What Motivates Us, Daniel Pink, Riverhead 2009 <br />
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    15. 15. The benefits of a Windgap“own” COMMUNITY<br />Social commerce<br />Donations, gifts, e-coupons…<br />Brand equity<br />build enduring and intimate brand relationships in Australia<br />and globally<br />Research & <br />Development<br />generate ideas, develop insights, test strategies<br />Knowledge management <br />generate, aggregate, disseminate organisational knowledge<br />
    16. 16. Digital Divide for People with Disabilities Pew: Americans living with disability and their technology profile<br />27% of American adults live with a disability that interferes with activities of daily living.<br />2% of American adults say they have a disability or illness that makes it harder or impossible for them to use the internet.<br />54% of adults living with a disability use the internet, compared with 81% of adults who report none of the disabilities listed in the survey.<br />41% of adults living with a disability have broadband at home, compared with 69% of those without a disability.<br />, Jan 21,2011<br />
    17. 17. TecAccess Trains Disabled Youth For Social Media CareersFebruary 23, 2011,<br />Social media such as Facebook, Twitter and LinkedIn are transforming how businesses develop new products and improve services — and the need for tech-savvy people to run social media for companies is growing by leaps and bounds…with students between ages 19 and 24 with disabilities ranging from autism and Down syndrome to attention deficit hyperactivity disorder (ADHD). Social media is a niche that can easily be filled by high functioning people with these types of disabilities, because it doesn’t require an as-intense level of social or customer interaction as other jobs might. The focus on information technology also appeals to many people with disabilities who have grown up with technology that helps them learn and communicate, and tend to be more tech-savvy as a whole.<br />Class instructors are already reporting progress. One of the interns with Aspergers’ who came into the first class was very hesitant and withdrawn, and didn’t connect with other members of the group, says instructor Chris Hagerman. The intern had difficulty speaking when asked a question in class, but she could write “furiously” and had no trouble reading her answers out loud. “There was much less pressure writing down her answer and then reading it to the class,” Hagerman says. “Now she can’t wait to get started.”<br /><br />
    18. 18. Go-Nowhere-Gamers<br />“Perhaps worryingly, a new generation will reject travel altogether in favor of gaming, social networking and ‘always on’ media,” the report states. “As in-home leisure is becoming more engaging, a group of young people will emerge who do not go out any more.”<br />Future of Free Time, April 2010<br />