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Pinterest for News


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An overview of Pinterest for news, including how it works, why it matters and ideas for news outlets to better connect with their readers.

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Pinterest for News

  1. 1. For NewsMandy Jenkins @mjenkins #NESocial June 2012
  2. 2. What is Pinterest?A virtual “pinboard”where users can curateand organize interestingcontent from around theweb in a visuallyinteresting way.
  3. 3. What does it mean to us?Pinterest’s great-lookingplatform highlights yourimages and can drivetraffic back to your site.
  4. 4. Why are news orgs into it?  Pinterest is #3 social network after Facebook and Twitter in users  It’s the fastest growing site in the U.S.  It has a largely female user base – a group we want to better reach  You can repin others and collaborate on boardsSources: Experian, ComScore
  5. 5. Hot on Pinterest
  6. 6. How Pinterest Works
  7. 7. Add Pins, Repin,Create Boards Around a Theme
  8. 8. Highlight Your Area
  9. 9. Use Your Archives
  10. 10. Make a Board of Reader Photos
  11. 11. Make a Board of Your Staff
  12. 12. Crime Coverage, Pinterest-style
  13. 13. For More Info Experiment! Follow the lead of YDR, MercNews, Pioneer Press, Pottstown Mercury Newspapers on Pinterest More ideas for Pinterest Find out who’s pinning you: pinterest/source/
  14. 14. Thanks! Mandy @mjenkins Blog: These slides & more at