Pins= individual pieces, tweetsPinboard = subject area grouping
Show how to add a pin, repin
Pinterest for News
For NewsMandy Jenkins @mjenkins #NESocial June 2012
What is Pinterest?A virtual “pinboard”where users can curateand organize interestingcontent from around theweb in a visuallyinteresting way.
What does it mean to us?Pinterest’s great-lookingplatform highlights yourimages and can drivetraffic back to your site.
Why are news orgs into it? Pinterest is #3 social network after Facebook and Twitter in users It’s the fastest growing site in the U.S. It has a largely female user base – a group we want to better reach You can repin others and collaborate on boardsSources: Experian, ComScore
For More Info Experiment! Follow the lead of YDR, MercNews, Pioneer Press, Pottstown Mercury Newspapers on Pinterest More ideas for Pinterest Find out who’s pinning you: pinterest/source/yoursiteurl.com
Thanks! Mandy Jenkinsmjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.com These slides & more at slideshare.net/mandyjenkins