Using social media to improve your agribusiness
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The document discusses using social media to improve business outcomes. It provides an overview of Melissa Henry's experiences using social media personally and in agriculture. The presentation covers establishing a social media profile, building a network, and developing a social media plan. It then discusses Melissa's individual, business and community online presence across Facebook, Twitter, LinkedIn, Pinterest, YouTube, website, blog and Slideshare. The remainder of the document focuses on how and why Melissa uses social media, including as part of her daily activities. It also covers impulse vs strategic uses of social media and provides a template for planning social media content and activities.
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Using social media to improve your agribusiness
- 1. Using social media to improve your business outcomes Melissa Henry Quebon Coloured Sheep
- 2. In the next hour • My experiences with social media personally and in agriculture • How to use social media tools • Establishing your social media profile • Building your network • Developing your social media plan
- 3. My online image • Individual • Business • Community groups • Industry
- 4. My online presence • Facebook • Twitter • LinkedIn • Pinterest • YouTube • Website • Blog • Slideshare
- 5. How and why I use social media • Part of my culture/ daily activity • Apps • Network of friends • Keep it clean and positive
- 7. Facebook • Personal newsfeed • ‘Friends’ • Status update • Messenger • Pages – public • Groups – open or closed • Social • Visual • Likes, Comments, Share • 11,500,000 users (Aust)
- 17. Twitter • Tweets (140 characters) • Follow • Followers • @username • #topic_hastags (searchable) • Information sharing • Professional (media) • Retweet or reply • Direct message • 2,114,000 users (Aust)
- 21. LinkedIn • Personal and organisation profiles • Stay informed about your contacts • Find the people with skills and knowledge • Professional Groups - ‘Agricultural Job Opportunities’ • Professional networking • Exchange information, ideas and opportunities • 2,200,000 users (Aust)
- 23. Pinterest • Themed boards • Pin images • Follow boards or people • Visual • Links to website • Price attached • 640,000 users (Aust)
- 27. Impulse vs Strategy • What am I doing on-farm today? • What do I have for sale? • What did I sell today and to where? • What is new on my website I can share? • What interesting articles/videos I want to share?
- 28. Impulse vs Strategy • Brainstorm content • Monthly calendar • Which social media channels
- 29. Brainstorm content People / Community Events Programs Quiz/ Feedback Partners General
- 30. Social media planning sheet Topic Content Social Media Date Feedback People Staff profile LinkedIn, Facebook Every 3 months # of new partnerships Product: Wool Fleeces for sale Pinterest, Facebook May How many fleeces did sell Event reports Show winnings Facebook, Pinterest Feb, March, April How many enquiries Industry partners Animal welfare standards consultation Facebook, Twitter Close 6th May How many completed the survey Event dates Field Day Facebook, LinkedIn, Twitter Once a week, 3 weeks prior How many heard about event online Community School visit Facebook, Twitter 15th May # of likes, comments, shares
- 31. Activity Select a social media tool 1. Create an account and complete your profile (download the app or go to website) 2. Find contacts / friends (& invite their friends) Facebook page: Quebon Coloured Sheep Twitter: @baalissa LinkedIn: Melissa Henry Pinterest: baalissa Website: www.QuebonColouredSheep.com (and google) 3. Write down content ideas