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Accountability and risk
management
17.07.2013 1Social Media for Good – www.sm4good.com
Photo: Blue Square Think on Flickr
#sm4res
Photo: Norwegian Red Cross
Source: Scr47cy on Flickr
Are staff a reputational risk or a
public communications asset?
17.07.2013 4Social Media for Good – www.sm4good.com
Photo: Glenna Gordon
Avoid pictures like this!
17.07.2013 5Social Media for Good – www.sm4good.com
This is how you do it!
17.07.2013 6Social Media for Good – www.sm4good.com
17.07.2013 7Social Media for Good – www.sm4good.com
17.07.2013 8Social Media for Good – www.sm4good.com
17.07.2013 9Social Media for Good – www.sm4good.com
17.07.2013 10Social Media for Good – www.sm4good.com
Find out which rules exist
Photo: Jigmi
17.07.2013 12Social Media for Good – www.sm4good.com
Rules should help staff
share their passion
Key points for personal social
media use in the field
 Be passionate
 Think of CNN, your mom, your boss
 Can this get someone into trouble?
 Be careful with photos. Always ask
for permission!
Video call with:
Philippe Marc Stoll, ICRC
pstoll@icrc.org
Twitter: @philippestoll
17.07.2013 14Social Media for Good – www.sm4good.com
Exercise
 People talk badly about your National Society
online. What do you do about it?
 One of your volunteers has said something
unfortunate on his personal account or on the
NS account. What do you do about it?
17.07.2013 15Social Media for Good – www.sm4good.com
Thank you!
Timo Lüge
Twitter: @timolue
17.07.2013 16Social Media for Good – www.sm4good.com

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1.5 Feedback and risk management