This document discusses sustainable tourism and strategies to promote it. Sustainable tourism is defined as tourism that respects local people/culture and the environment, and provides long-term benefits. There are three elements: optimal environmental resource use, respect for socio-cultural values, and ensuring long-term economic benefits. Strategies to promote sustainable tourism include establishing laws/regulations to protect the environment and cultures, promoting ecotourism in natural areas, and supporting community-based tourism that involves and benefits local communities. While these strategies can help, there are challenges like non-compliance with guidelines and poor management that can limit their effectiveness.