Introduction to Social Media Getting to Know the Landscape Whitney Hoffman Hoffman Digital Media
Who am I??CEO of Hoffman Digital MediaDirector, Digital Medical PartnersProducer, LD Podcast, OB GYN To GoAuthor, Differentiated Instruction Book of ListsExecutive Director, Podcamp FoundationKCSD Technology Committee, ProfessionalDevelopment CommitteeMom, Neighbor, Wife
My Story (in 140 characters of less)Always interested in How People Learn and ConnectKids have ADHD; Started the LD PodcastHad to learn how to connect and grow my passion totry to help othersDo What You Do Best is the key to success
Session 1The Social Media LandscapeWhy Social Media MattersA Few Words About Identifying Your BrandIntro to the Social PlatformsCommunicating Your Brand on SocialPlatforms- Your Proﬁle
Session 2Online Branding - Finding andConnecting to Your AudienceWho to connect to and why? Inbound andOutbound Marketing in a NutshellKiller content: Engaging Your AudienceElements of making your messages memorableHow to Listen as well as Broadcast
Session 3 Understanding The Numbers:Analytics and Search Engine Marketing Session 4 Getting More From Email Session 5 Killer Content: Creating Great content people want to see and read
“Your work is going to fill a large part of your life,and the only way to be truly satisfied is to do whatyou believe is great work. And the only way to dogreat work is to love what you do. If you haven’t found it yet, keep looking. Don’tsettle. As with all matters of the heart, you’ll knowwhen you find it.And, like any great relationship, it just gets betterand better as the years roll on. So keep looking untilyou find it. Don’t settle.”-Steve Jobs
The Elevator PitchWhat does your organization do? Who does itserve?Why? Why should I care?Tell the story of lives changed; the meaningbehind the money“Made to Stick” rules (more later)
QuestionsWho are you?If your business were a person, how wouldyou describe that virtual person?What about your customers?Where would you and your customers meetoutside of your workplace?What makes the ﬁrst impression?
Social Media is Dating Advice for your Business Find our best Potential customers/community Tune our proﬁle (brand) to demonstrate our best assets Hopefully ﬁnd a few winners and long term relationships
Social Media is: Conversations and Relationships
Your brand isn’tjust what you say it is...It’s what Google says it is
Typical Sales Funnel- applicable to any organizationMarketing Sales/Donors Product & Customer Service- are you delivering on promises?
Social networking Isn’t newEmail started in 1971Bulletin boards (now forums) began in 1978AOL and instant messenger started in 1997Friendster launches in 2002 and gains 3 millionusers in 3 monthsMyspace, a friendster clone, is coded in 10days and launched in 2003
2004: Facebook launches, initially for collegestudents. Eventually allows anyone over 13 to join,and now has over 800 million active users, Morethan 50% logging in every day2006- Twitter launches2008- Facebook overtakes Myspace as mostpopular social networking site2011- Facebook hits 800 Million users, Google Plusis introduced, Pinterest starts, hits big early 2012
Great way to form an opt-in community ofcustomers and prospectsGreat way to create a network of like-mindedpeople for group events/projectsGreat way to selectively target potentialcustomers with meaningful messagesEvaluate your need and goals in advance