A short presentation on social media marketing for small businesses
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This document provides an introduction to social media marketing over 10 minutes. It recommends starting with LinkedIn and Twitter, discussing how to set up professional profiles on each platform. For Twitter, it emphasizes regular posting of varied content, including hashtags, images and replies to other users while avoiding spamming. It stresses listening to others and promoting social media presence on other materials. The document concludes by providing contact details for further information on social media training.
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A short presentation on social media marketing for small businesses
- 1. An Introduction to Social Media Marketing in about 10 Minutes Ian Hardacre
- 2. Bridging the gap between business ... and social media marketing
- 4. LinkedIn Your LinkedIn Public Profile Your #1 Task
- 5. So after LinkedIn … which one next?
- 6. We suggest that you start with Twitter #1 All your posts can be seen by your Followers (no advertising driven algorithms get in the way) #2 Very easy to get started, after all a Tweet is only 140 characters long #3 Active users do follow brands/companies, easily used for promotions or discounts #4 Hashtags available to highlight not only your services or products but your location #5 Can easily ‘talk’ to your customers and prospects
- 8. Twitter Make sure your graphics fit and that your logo (or picture) fits into the square profile picture. And worth designing a changed one like we did at the Bureau
- 9. Now the hard part • When to post • Follow people found using hashtags in their tweets, • Or via who they follow • Post using hashtags especially for places • Post regularly (but too often and NOT immediately after each other) • Mix up your posts (text, pictures, links etc) • And ‘talk’ to people by putting their username first • LISTEN ! ! !
- 11. Tell everyone you are on social media especially in places where customers are
- 13. Ask 2 For more details contact via Ianhardacre.com Or TheSocialMediaBureau.com Over 400 satisfied customers at our public and in-house training courses
- 15. Remember my interests from my public LinkedI Here’s a recent sunset over the North Sea