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Marie Ennis-O’Connor
Social Media Strategist
Social Media In Healthcare
How To Communicate
With Impact!
Hello!
My name is Marie
Let’s Talk
Social Media!
#MASCC19
Hello
• My name is Marie
• And I’m passionate
about social media
www.medium.com/@JBBC
www.hcsmmonitor.com
Before We Dive In Deeper…
1. Board Member Mayo Clinic Social
Media Network (MCSMN)
2. I’ve Been Doing This For 70 Years
3. I Bring Passion And Purpose
An Accidental Tourist Finds Her Way
In The Dangerous Land Of Serious Illness
How Can I Stop
Patients Googling?
Drawing by @JessicaHagy
“Healthcare, wake up. It’s not
the 1990s anymore. Social
media, google, and the internet
ARE medical therapy.
My recommend...
Patients Won’t Stop Googling!
Not Just For Teens
A New World of
Peer To Peer Support
Image: Reframe Health
Alicia Staley
Jody Schoger
Dr Deanna Attai
“I stumbled upon conversations among
women trying to find answers to very
basic questions that I felt should have
been ans...
A Collaborative Learning Experience
“This isn’t an
addition to your job.
This is part of your
job. This is where
our patients are
these days and this is
where...
Fake News Isn’t Just
For Politics
Key Takeaways
Social media is an
extension of
patient/provider
relationship
Opportunity to
disseminate evidence-
based inf...
The Solution to Pollution
is Dilution
Let’s see
this in
action!
Dr Austin Chiang
Verifying Healthcare
Dr Jen Gunter
Challenging Pseudoscience
What’s Your Social Media Plan?
Your Social Media Strategy
Goals
Audience
ChannelsContent
Measure
But First…
Let’s Define
Social Media
Social Media Defined
The process of people using online
tools and platforms to share
content and information through
conve...
Social Media Is Not A Broadcast
1. Determine Your Goals
Goals
Goals
Educate
Patients
Disseminate
Credible
Information
Build Online
Reputation
Establish
Thought
Leadership
Grow
Private
...
Set SMART Goals
2. Define Your Audience
Audience
Who Is Your Audience?
(Hint: It’s Not Everyone)
Facebook Insights
Instagram Insights
Google Analytics
3. Choose Your Channels
Goals
AudienceChannels
How To Choose The Right Channel
1. Fish where the fish
are
2. Don’t spread
yourself too thin
3. Focus on one or
two channe...
Look To Existing Data
(Global Web Index)
Pew Research Center
4. Create Compelling Content
Goals
Audience
Channels
Content
Content
Marketing
Strategy Research
Plan
Create
Amplify
Content
Marketing
Strategy Research
Plan
Create
Amplify
Symplur
Tweeting The Meeting
Content
Marketing
Strategy Research
Plan
Create
Amplify
Feeding The Content Monster
Content
Marketing
Strategy Research
Plan
Create
Amplify
Your Content Sweet Spot
3 Golden Rules of
Content Curation
1. Don’t just copy and paste what
you’ve read
2.Always attribute your sources
3.Be disc...
Repurpose Existing Content
By re-purposing
content you have
already written,
you can extend
and breathe new
life into it.
Create An Infographic
Created by Hannah Rose Wardill
WORLDWIDE BREAST CANCER CAMPAIGN
#KnowYourLemons
Stay Clear Of Stock Images
Make More Videos
Video
Content
Marketing
Strategy Research
Insight
Plan
Create
Amplify
Best Times To Post Online
Schedule Your Posts
5. Measure Impact
Goals
Audience
ChannelsContent
Measure
Give your picture a topic name
Take Home Lessons
Fall in love with social media
Farris Timimi MD, Medical Director, Mayo Clinic Center for Social Media
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
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Social Media In Healthcare How To Communicate With Impact #MASCC19

Presentation at Annual Meeting on Supportive Care in Cancer
San Francisco, CA, 21-23 June, 2019

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Social Media In Healthcare How To Communicate With Impact #MASCC19

  1. 1. Marie Ennis-O’Connor Social Media Strategist Social Media In Healthcare How To Communicate With Impact!
  2. 2. Hello! My name is Marie Let’s Talk Social Media! #MASCC19 Hello • My name is Marie • And I’m passionate about social media
  3. 3. www.medium.com/@JBBC www.hcsmmonitor.com
  4. 4. Before We Dive In Deeper…
  5. 5. 1. Board Member Mayo Clinic Social Media Network (MCSMN)
  6. 6. 2. I’ve Been Doing This For 70 Years
  7. 7. 3. I Bring Passion And Purpose
  8. 8. An Accidental Tourist Finds Her Way In The Dangerous Land Of Serious Illness
  9. 9. How Can I Stop Patients Googling?
  10. 10. Drawing by @JessicaHagy
  11. 11. “Healthcare, wake up. It’s not the 1990s anymore. Social media, google, and the internet ARE medical therapy. My recommendation: DO GOOGLE IT!” - Joyce Lee, MD, MPH The Internet As Medical Therapy Personal communication from Dr Joyce Lee
  12. 12. Patients Won’t Stop Googling!
  13. 13. Not Just For Teens
  14. 14. A New World of Peer To Peer Support Image: Reframe Health
  15. 15. Alicia Staley Jody Schoger Dr Deanna Attai
  16. 16. “I stumbled upon conversations among women trying to find answers to very basic questions that I felt should have been answered by their physicians. Some women were truly uninformed, but many were simply overwhelmed.” Deanna Attai MD
  17. 17. A Collaborative Learning Experience
  18. 18. “This isn’t an addition to your job. This is part of your job. This is where our patients are these days and this is where we need to reach them.”
  19. 19. Fake News Isn’t Just For Politics
  20. 20. Key Takeaways Social media is an extension of patient/provider relationship Opportunity to disseminate evidence- based information to mitigate flow of misleading information
  21. 21. The Solution to Pollution is Dilution
  22. 22. Let’s see this in action!
  23. 23. Dr Austin Chiang Verifying Healthcare
  24. 24. Dr Jen Gunter Challenging Pseudoscience
  25. 25. What’s Your Social Media Plan?
  26. 26. Your Social Media Strategy Goals Audience ChannelsContent Measure
  27. 27. But First… Let’s Define Social Media
  28. 28. Social Media Defined The process of people using online tools and platforms to share content and information through conversation and community
  29. 29. Social Media Is Not A Broadcast
  30. 30. 1. Determine Your Goals Goals
  31. 31. Goals Educate Patients Disseminate Credible Information Build Online Reputation Establish Thought Leadership Grow Private Practice
  32. 32. Set SMART Goals
  33. 33. 2. Define Your Audience Audience
  34. 34. Who Is Your Audience? (Hint: It’s Not Everyone)
  35. 35. Facebook Insights
  36. 36. Instagram Insights
  37. 37. Google Analytics
  38. 38. 3. Choose Your Channels Goals AudienceChannels
  39. 39. How To Choose The Right Channel 1. Fish where the fish are 2. Don’t spread yourself too thin 3. Focus on one or two channels first 4. Always keep an eye on bigger picture
  40. 40. Look To Existing Data (Global Web Index)
  41. 41. Pew Research Center
  42. 42. 4. Create Compelling Content Goals Audience Channels Content
  43. 43. Content Marketing Strategy Research Plan Create Amplify
  44. 44. Content Marketing Strategy Research Plan Create Amplify
  45. 45. Symplur
  46. 46. Tweeting The Meeting
  47. 47. Content Marketing Strategy Research Plan Create Amplify
  48. 48. Feeding The Content Monster
  49. 49. Content Marketing Strategy Research Plan Create Amplify
  50. 50. Your Content Sweet Spot
  51. 51. 3 Golden Rules of Content Curation 1. Don’t just copy and paste what you’ve read 2.Always attribute your sources 3.Be discerning
  52. 52. Repurpose Existing Content By re-purposing content you have already written, you can extend and breathe new life into it.
  53. 53. Create An Infographic Created by Hannah Rose Wardill
  54. 54. WORLDWIDE BREAST CANCER CAMPAIGN #KnowYourLemons
  55. 55. Stay Clear Of Stock Images
  56. 56. Make More Videos
  57. 57. Video
  58. 58. Content Marketing Strategy Research Insight Plan Create Amplify
  59. 59. Best Times To Post Online
  60. 60. Schedule Your Posts
  61. 61. 5. Measure Impact Goals Audience ChannelsContent Measure
  62. 62. Give your picture a topic name Take Home Lessons
  63. 63. Fall in love with social media
  64. 64. Farris Timimi MD, Medical Director, Mayo Clinic Center for Social Media

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