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The Real Patient In The Virtual World


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Presentation at 11th European Breast Cancer Conference #EBCC-11, Barcelona, Spain, March 22, 2018

Published in: Health & Medicine
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The Real Patient In The Virtual World

  1. 1. Patient 2.0 The Real Patient In The Virtual World Patient 2.o Marie Ennis-O’Connor @JBBC Marie Ennis O’Connor
  2. 2. “Illness Is The Night Side of Life” Susan Sontag
  3. 3. An Accidental Tourist Finds Her Way In The Dangerous Land Of Serious Illness The Real Patient
  4. 4. Turning To Dr Google
  5. 5. Drawing by @JessicaHagy
  6. 6. “Healthcare, wake up. It’s not the 1990s anymore. Social media, google, and the internet ARE medical therapy. My recommendation: DO GOOGLE IT.” Joyce Lee, MD, MPH The Internet As Medical Therapy Personal communication from Dr Joyce Lee
  7. 7. Corrie Painter
  8. 8. Maintaining the Human Touch in a Digital World
  9. 9. Human Interaction Digital Enablers Digital Empathy
  10. 10. Susannah Fox Chief Technology Officer of the US Department of Health and Human Services “The most exciting innovation of the connected health era is people talking with each other”
  11. 11. The Internet as Empowerer
  12. 12. The Digital Information Age
  13. 13. Tweeting The Meeting The Real Conference in the Virtual World
  14. 14. The Democratization of Knowledge
  15. 15. Medical Protection Society. Available from:
  16. 16. Patient 2.0
  17. 17. Encouraged medical professionals to treat patients as equal partners in achieving better health outcomes. Enabled Empowered Engaged
  18. 18. “I’m convinced that our next exponential leap in medical progress depends on us learning from networks of microexperts” Roni Zeiger MD Smart Patients
  19. 19. What can we learn from patients online?
  20. 20. • The impact of the technology-driven, big data, uber- information era we now live in is certainly not unique to healthcare, but its effect on treatment, operations and patient- doctor interaction within the industry are outstanding. • The effects on how a patient approaches their health and treatment programs are particularly transformational. We’ve entered an era of self-empowerment, self-efficacy, and self- advocacy amongst patients.
  21. 21. Alicia Staley Jody Schoger Dr Deanna Attai
  22. 22. The New Healthcare Frontier
  23. 23. Roadblocks, bumpy roads and hazards on the road to the future
  24. 24. Challenge of Digital Exclusion
  25. 25. Challenge of Information Overload • 2.
  26. 26. Challenge of Information Quality • 2.
  27. 27. Double Empowerment Effect Patient Physician Web