Standing out on @Instagram is no easy feat – it’s one of the hottest #socialmedia platforms right now and competition is tough! So, how do you craft an Instagram page that beats the bands, and takes from you from zero to hero? Do you want all the answers? Here you go! Step 1– Optimize your profile Step 2– Understand your niche Step 3– Quality content Step 4– Tag, tag, and tag Step 5– Collaborate Which steps have you yet to master, what are you working on now, and what are you hoping to crush this year in 2020?

1. From zero to hero
on Instagram
in 5 steps

2. OPTIMIZE YOUR PROFILE
Tip: Never leave the “website” field in
your bio empty! Instead, use this as
your call to action, directing users
wherever you would like them to go
next.
1. Include: what you do, your niche, and
a source of credibility.
2.Link to your site or primary landing
page.
3.Add an emoji or two. 😆

3. At the end of the day, your success on
Instagram all depends on how well you
understand your audience.
Understand your niche

4. UNDERSTAND YOUR NICHE
Tip: Follow other accounts to gain
greater knowledge and understanding
of the expectations for “great content”
creation are.
1. Follow & study influential accounts:
pay attention to what and how they
communicate and connect with
people.
2. Understand your audience and its
expectation(s), this will help guide your
content creation.
3. Find the overlap: what’s unique about
you + what your audience craves.

5. Don't make assumptions about what content
will resonate—let your community decide by
testing what gets the most engagement.
Quality content

6. QUALITY CONTENT
Tip: Experiment with different types of
content, test post times, find what
works best and be consistent with it.
Your audience will indicated what
resonates best with them.
1. Try out some humor: funny posts,
images, and videos often win more
shares and engagement.
2. Stay up to date with trendy topics:
follow industry news and create
timely content whenever possible.
3. Offer incentives (% OFF) to boost
interest in your products or services.

7. Hashtags categorize social media and help you
participate in a larger conversation and
connect with a larger audience. But it's
important to #do it right.
Tag, tag, and tag

8. TAG, TAG, AND TAG
Tip: Use tools like Hashtagify or Ritetag
to find the best hashtags or research
different categories to find hashtags
others have used along with the one
you search.
1. Research active, relevant tags by the
category of your post or relevance of
your market.
2. Use geotags to check in at a specific
location.
3. Try a variety, but don't let them get
in the way of your message.

9. Did you know in-person collaborations are the
single best way to grow your Instagram
account?
Collaborate

10. COLLABORATE
Tip: Be creative. Go beyond taking a
photo together and hitting post.
Instead, tell a story of what it was like to
collaborate!
1. Research and connect with profiles
that have a similar target audience
and propose a collaboration that
provides more value to THEM than to
your business.
2. Create an on-going relationship
rather than one-off projects. Stay in
touch and regularly pitch mutually-
beneficial ideas.

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