1.
Using Instagram & Pinterest to
Expand Your Brand
Chisa D. Pennix-Brown, MBA

2.
Welcome & Agenda
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• Facilitator & Introductions
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3.
3 Choices to Make
1. Bootstrap it: Do it on your own
2. Export: Let someone take over
3. Learn from an Expert & decide what
you can delegate to someone else

4.
What is Instagram?
Instagram is a photo sharing
application that allows you to
share pictures.
200+
Million Users
37%
18-29 years old
68% Female
32% Male

5.
Instagram
Requirements
You need to have an iPhone
Android or Windows Phone to Access and
Download the Application.

6.
Instagram Goals
1. Your Profile:
Photography & Visual Voice
2. Your Content:
Decide on Themes
3.Your Audience:
How to Grow
4. Your Marketing:
Your End Game

7.
Target Audience
Build an audience that allows you
increase brand awareness.
Engagement & Find people that will
buy what you are selling.

8.
Profile
Use all the space provided to create a
unique ABOUT section that provides
insight into you & your brand.
Insert a URL that’s relevant!

9.
Posting
Always write a description with your
posts, AND use HASHTAGS!
2-3 POSTS PER DAY
1-5 HASHTAGS PER POST

10.
What to Post on Instagram?
Behind the Scenes
Selfies
Quotes
Memes
Videos
Daily Life
Scenery
Theme Days
Events

11.
Products & Services
Show people what you do and how you
do it to increase engagement.
Partners, Employees, Experiences

12.
What is Pinterest?
Instagram is a photo sharing
application that allows you to
share pictures.
2.2 Million
Active Users
80% Women
20% Men
36% of Pins w. Prices
Get More Likes

13.
What to Pin?
Logos Your Graphics
Brand Symbols Your Photos
Announcements Things that relate
Events Things customers
might like

14.
Anatomy of a Good Pin
1. Clear Image
2. Concise Message
3. Hashtags/Keywords
4. Call to Action
5. Clickable Link
6. Share to Other Social
Outlets
3
2
1
4
5
6

15.
Hashtags in Pinterest
• People use the hashtag symbol # before a relevant
keyword or phrase (no spaces) to categorize Pins.
• Clicking on a hashtagged word in any message
shows you all other Pins marked with that keyword.
• Hashtags can occur anywhere in the Post.
• They will show up on other social media outlets.

16.
Create Pinterest Boards
Pinterest Boards allow you to categorize
the things that you pin.

17.
Pinterest tools
• RaffleCopter.com
• ViralTag.com
• TailwindApp.com

18.
Editorial Calendar for
the Week /Month
• Post Relevant Videos
• Offer an exclusive promotion
• Give a behind-the-scenes look
at your business
• Create a series of helpful tips
• Feature industry infographics
• Use quotes & Daily Affirmations
Monday
Tuesday
Wednesday
Thursday
Friday
Sat/Sun
Week 1
Week 2
Week 3
Week 4
Special
Color of the
Month that is
relevant to
the business
or trends

19.
What is Your
Show Up & Show Out! Moment?
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