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Using Instagram & Pinterest to
Expand Your Brand
Chisa D. Pennix-Brown, MBA
Welcome & Agenda
• Please turn phones to silent or vibrate
• Ask questions
• Facilitator & Introductions
• Join the Email List at
http://eepurl.com/tq3Xj
3 Choices to Make
1. Bootstrap it: Do it on your own
2. Export: Let someone take over
3. Learn from an Expert & decide what
you can delegate to someone else
What is Instagram?
Instagram is a photo sharing
application that allows you to
share pictures.
200+
Million Users
37%
18-29 years old
68% Female
32% Male
Instagram
Requirements
You need to have an iPhone
Android or Windows Phone to Access and
Download the Application.
Instagram Goals
1. Your Profile:
Photography & Visual Voice
2. Your Content:
Decide on Themes
3.Your Audience:
How to Grow
4. Your Marketing:
Your End Game
Target Audience
Build an audience that allows you
increase brand awareness.
Engagement & Find people that will
buy what you are selling.
Profile
Use all the space provided to create a
unique ABOUT section that provides
insight into you & your brand.
Insert a URL that’s relevant!
Posting
Always write a description with your
posts, AND use HASHTAGS!
2-3 POSTS PER DAY
1-5 HASHTAGS PER POST
What to Post on Instagram?
Behind the Scenes
Selfies
Quotes
Memes
Videos
Daily Life
Scenery
Theme Days
Events
Products & Services
Show people what you do and how you
do it to increase engagement.
Partners, Employees, Experiences
What is Pinterest?
Instagram is a photo sharing
application that allows you to
share pictures.
2.2 Million
Active Users
80% Women
20% Men
36% of Pins w. Prices
Get More Likes
What to Pin?
Logos Your Graphics
Brand Symbols Your Photos
Announcements Things that relate
Events Things customers
might like
Anatomy of a Good Pin
1. Clear Image
2. Concise Message
3. Hashtags/Keywords
4. Call to Action
5. Clickable Link
6. Share to Other Social
Outlets
3
2
1
4
5
6
Hashtags in Pinterest
• People use the hashtag symbol # before a relevant
keyword or phrase (no spaces) to categorize Pins.
• Clicking on a hashtagged word in any message
shows you all other Pins marked with that keyword.
• Hashtags can occur anywhere in the Post.
• They will show up on other social media outlets.
Create Pinterest Boards
Pinterest Boards allow you to categorize
the things that you pin.
Pinterest tools
• RaffleCopter.com
• ViralTag.com
• TailwindApp.com
Editorial Calendar for
the Week /Month
• Post Relevant Videos
• Offer an exclusive promotion
• Give a behind-the-scenes look
at your business
• Create a series of helpful tips
• Feature industry infographics
• Use quotes & Daily Affirmations
Monday
Tuesday
Wednesday
Thursday
Friday
Sat/Sun
Week 1
Week 2
Week 3
Week 4
Special
Color of the
Month that is
relevant to
the business
or trends
What is Your
Show Up & Show Out! Moment?
Find this presentation online at
www.SlideShare.net/LadyBizness
Please write a recommendation for me
at Linkedin.com/in/LadyBiz
Please complete your evaluations
Thank you for having me!

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Using Instagram and Pinterest to Expand Your Brand

  • 1. Using Instagram & Pinterest to Expand Your Brand Chisa D. Pennix-Brown, MBA
  • 2. Welcome & Agenda • Please turn phones to silent or vibrate • Ask questions • Facilitator & Introductions • Join the Email List at http://eepurl.com/tq3Xj
  • 3. 3 Choices to Make 1. Bootstrap it: Do it on your own 2. Export: Let someone take over 3. Learn from an Expert & decide what you can delegate to someone else
  • 4. What is Instagram? Instagram is a photo sharing application that allows you to share pictures. 200+ Million Users 37% 18-29 years old 68% Female 32% Male
  • 5. Instagram Requirements You need to have an iPhone Android or Windows Phone to Access and Download the Application.
  • 6. Instagram Goals 1. Your Profile: Photography & Visual Voice 2. Your Content: Decide on Themes 3.Your Audience: How to Grow 4. Your Marketing: Your End Game
  • 7. Target Audience Build an audience that allows you increase brand awareness. Engagement & Find people that will buy what you are selling.
  • 8. Profile Use all the space provided to create a unique ABOUT section that provides insight into you & your brand. Insert a URL that’s relevant!
  • 9. Posting Always write a description with your posts, AND use HASHTAGS! 2-3 POSTS PER DAY 1-5 HASHTAGS PER POST
  • 10. What to Post on Instagram? Behind the Scenes Selfies Quotes Memes Videos Daily Life Scenery Theme Days Events
  • 11. Products & Services Show people what you do and how you do it to increase engagement. Partners, Employees, Experiences
  • 12.
  • 13.
  • 14. What is Pinterest? Instagram is a photo sharing application that allows you to share pictures. 2.2 Million Active Users 80% Women 20% Men 36% of Pins w. Prices Get More Likes
  • 15. What to Pin? Logos Your Graphics Brand Symbols Your Photos Announcements Things that relate Events Things customers might like
  • 16. Anatomy of a Good Pin 1. Clear Image 2. Concise Message 3. Hashtags/Keywords 4. Call to Action 5. Clickable Link 6. Share to Other Social Outlets 3 2 1 4 5 6
  • 17. Hashtags in Pinterest • People use the hashtag symbol # before a relevant keyword or phrase (no spaces) to categorize Pins. • Clicking on a hashtagged word in any message shows you all other Pins marked with that keyword. • Hashtags can occur anywhere in the Post. • They will show up on other social media outlets.
  • 18. Create Pinterest Boards Pinterest Boards allow you to categorize the things that you pin.
  • 19. Pinterest tools • RaffleCopter.com • ViralTag.com • TailwindApp.com
  • 20. Editorial Calendar for the Week /Month • Post Relevant Videos • Offer an exclusive promotion • Give a behind-the-scenes look at your business • Create a series of helpful tips • Feature industry infographics • Use quotes & Daily Affirmations Monday Tuesday Wednesday Thursday Friday Sat/Sun Week 1 Week 2 Week 3 Week 4 Special Color of the Month that is relevant to the business or trends
  • 21. What is Your Show Up & Show Out! Moment? Find this presentation online at www.SlideShare.net/LadyBizness Please write a recommendation for me at Linkedin.com/in/LadyBiz Please complete your evaluations Thank you for having me!