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Social Media Networking


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Presentation given at Bar-Ilan University on Social Media Networking

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Social Media Networking

  1. 1. Engage Share Teach Listen Meet
  2. 2. <ul><li>Oren Todoros </li></ul><ul><li>New Media Strategist , Loving what I do. </li></ul><ul><li>Founder of Oren Todoros New Media Consulting Clients: Modumobile – MeCards – Exit09 Competition </li></ul><ul><li>Previously New Media Manager at modu mobile. </li></ul><ul><li>Moved to Israel 7 years ago from Montreal, Canada. </li></ul><ul><li>Proud father of 3 girls. </li></ul>Quick Self Intro
  3. 3. 93% Social Media Users Expect a Brand to Have a Social Media Presence Online .
  4. 4. <ul><li>Ego Searching: We’ve all done it. </li></ul><ul><li>Why Social Media is much bigger than Facebook </li></ul><ul><li>Blogging: Where to Begin </li></ul><ul><li>Understanding LinkedIn </li></ul><ul><li>Twitter & Facebook Updates  </li></ul><ul><li>SEO vs SEM vs Careing </li></ul><ul><li>How to Know When It’s Working </li></ul><ul><li>Targeted Market Research in Real Time. </li></ul><ul><li>New Media Brand Building. </li></ul><ul><li>Networking Like There’s No Tomorrow. </li></ul><ul><li>Recap </li></ul><ul><li>Q&A </li></ul>But this is social, so ANYTHING can happen! Workshop Overview
  5. 5. Social Networks allows individuals and organizations to demonstrate their expertise online, building a searchable resume of their skills and services to attract new clients while branding them as thought leaders within their industries…. OK What!??
  6. 6. <ul><li>Traditional Media </li></ul>New Media Newspapers Television Radio CDs Blogs / News YouTube iTunes – Playlists Web Apps VS
  7. 7. We Were Loud and Cool Too, Once.
  8. 8. <ul><li>Where people gather online to talk about things they’re passionate about. </li></ul>Social media has permanently transformed the way people connect and share information. The brand that gets this, wins.
  9. 9. <ul><li>2/3 of the Global Internet Community Visit Social Networks. </li></ul><ul><li>Social Networking 4 TH Most Popular Online Activity (Ahead of Email) (Search, Portals, Software..) </li></ul><ul><li>Google Search WAS falling behind in delivering breaking news due to services such as Twitter. </li></ul><ul><li>Professional Bloggers receive hundreds of PR pitches a day . Tip: Send them love letters not PR Pitches. </li></ul>
  10. 10. <ul><li>Time spent on social networks is growing 3x faster than the rest of the Web. </li></ul><ul><li>10% of All Internet Time is on Social Networks. </li></ul><ul><ul><li>“ Organizations love this fact” </li></ul></ul><ul><li>If you are a fan of democracy, You’ll love social media, no more hierarchy due to user driven news and communities. </li></ul>
  11. 11. Look, Here I am!
  12. 15. I’m Emma
  13. 18. <ul><li>How often do you search your own name or brand? (Google Search, Blog, Video, Images) </li></ul><ul><li>How well do you listen? </li></ul><ul><li>How much do you care? </li></ul><ul><li>Do you know what others are saying about you, your brand or your competitors? </li></ul><ul><li>Search all the time and engage! </li></ul>
  14. 19. <ul><li>Blogs are dynamic websites that are organized by Blog Posts. </li></ul><ul><li>Over time, the blog becomes a collection of posts reflecting your perspective. </li></ul><ul><li>Each post becomes an individual discussion. </li></ul><ul><li>News and information has become a 2 way street. </li></ul><ul><li>RSS Feeds distribute your posts through the web. (more on this later) </li></ul>
  15. 20. <ul><li>A few words about Wordpress </li></ul><ul><li>A few words about Blogger </li></ul><ul><li>Alternatives: </li></ul><ul><li>Tumbler, Storylr, Posterous, </li></ul><ul><li>Search Engines LOVE blogs, </li></ul><ul><li>Search Engines Depend On Textual Content </li></ul>
  16. 21. <ul><li>It’s about identifying a need for your readers. </li></ul><ul><li>Useful content keeps readers coming back </li></ul><ul><li>Be consistent, blog every day / week. </li></ul><ul><li>Connect with your readers. Dialog. </li></ul><ul><li>Sorry: It won’t happen in a day. </li></ul><ul><li>Go from 1 – 5 – 10 – Hundreds… </li></ul><ul><li>Q. So what does a successful blog look like? </li></ul><ul><li>A. A passionate one. </li></ul>
  17. 22. Interesting, Useful content Social Links Email List Navigation RSS Feed Blog posts turn passive readers into active participants.
  18. 25. <ul><li>Build your professional network </li></ul><ul><li>Get recommendations / recommend </li></ul><ul><li>Discover groups, join & participate. </li></ul><ul><li>Meet industry influencers. </li></ul><ul><li>Create targeted groups. Be an influencer. </li></ul><ul><li>Complete your profile, including a picture. </li></ul><ul><li>Remember it’s a Social Network. People want to connect, not be sold to… </li></ul><ul><li>Free Links From LinkedIn </li></ul>
  19. 26. <ul><li>If LinkedIn is about the people you know. </li></ul><ul><li>Twitter is about the people you’d like to know. </li></ul><ul><li>Twitter “a micro-blog” started with a simple question: </li></ul><ul><li>What are you doing? </li></ul><ul><li>15 Million Users Later… </li></ul>
  20. 27. <ul><li>Evolved in Unexpected ways </li></ul><ul><li>45 Million Unique Visitors </li></ul><ul><li>Extremely Profitable Deals </li></ul><ul><li>Sparked a whole industry of Twitter related services. </li></ul><ul><ul><li>TwitPic </li></ul></ul><ul><ul><li>TweetLater </li></ul></ul><ul><ul><li>Twollow </li></ul></ul>
  21. 28. Alyssa Milano is on Twitter @ Alyssa_Milano Big Fan of iPhone Apps and Twitter 532,352 FANS Hillel Fuld @Hilzfuld Co-Founder of TechnMarketing She ReTweeted - &quot;Blu-ray Today: Does it Justify All the Hype?&quot; (Video)   (via @ HilzFuld ) Results: Hundreds of visitors in minutes.
  22. 29. Published – Dec 24th Retweets – Dec 29th
  23. 30. <ul><li>140 Characters to communicate </li></ul><ul><li>The ability to follow others </li></ul><ul><li>All people to follow you </li></ul><ul><li>Market Research </li></ul><ul><li>Communication Stream </li></ul><ul><li>Network locally and Intl. </li></ul><ul><li>Sync your blog posts </li></ul><ul><li>Breaking News </li></ul><ul><li>Not Just Tweeting </li></ul><ul><ul><li>Polls </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>RSS Feeds </li></ul></ul>
  24. 31. <ul><li>Creating Lists </li></ul><ul><ul><li>Organize People </li></ul></ul><ul><ul><li>Follow Lists </li></ul></ul><ul><ul><li>Meet more people </li></ul></ul><ul><li>A word on </li></ul><ul><li>A word on TweetDeck </li></ul>
  25. 33. Searching Content Reading Content Posting Content
  26. 34. <ul><li>Set objectives first . </li></ul><ul><ul><li>Blogs without a strategy wither and die. Transactions, Leads, Conv… </li></ul></ul><ul><ul><li>Don’t be afraid to experiment. Video, Audio, Text, etc… </li></ul></ul><ul><li>Build a roadmap to engagement . </li></ul><ul><ul><li>Find your voice. </li></ul></ul><ul><ul><li>Corporate vs Personal or Both?! </li></ul></ul><ul><li>Examine the costs and benefits </li></ul><ul><ul><li>Define an editorial policy. </li></ul></ul><ul><ul><li>Decrease support calls? </li></ul></ul><ul><li>Transparency is a must </li></ul><ul><ul><li>The Good, The Bad and the Ugly! </li></ul></ul><ul><li>A good marketer listens to what is said </li></ul><ul><ul><li>Complaints, Compliments, Problems, Questions, Crisis, Competitor </li></ul></ul>
  27. 35. Launched two corporate blogs
  28. 36. <ul><li>Over five months, they achieved steady growth in their audience for each blog. By testing design, editorial content, plug-ins and posting frequency. </li></ul><ul><li>Then they joined Twitter… </li></ul>
  29. 37. <ul><li>An account was open that corresponds with each blog. @B2BonlineMktg - @Whatworks </li></ul><ul><li>They followed Key Players in the B2B industry </li></ul><ul><ul><li>Searching for relevant discussions </li></ul></ul><ul><ul><li>Sparking new ideas </li></ul></ul><ul><ul><li>Tweeting their blog posts </li></ul></ul><ul><li>@B2BonlineMktg at 5,138 followers </li></ul><ul><li>@Whatworks at 3,404 followers </li></ul>
  30. 39. <ul><li>CEO on Twitter </li></ul><ul><li>Funny, helpful and trustworthy </li></ul><ul><li>Many employees are Tweeting </li></ul><ul><li>$1 million in Twitter Related sales </li></ul><ul><li>Also on Facebook and Blogs </li></ul><ul><li>Aquired by </li></ul>
  31. 40. <ul><li>Turned user feedback into a social network </li></ul><ul><li>15,000 Followers </li></ul><ul><li>Employees dedicated to community </li></ul><ul><li>Generated $3 Million sales @DellOutlet </li></ul><ul><li>Critical relationship builder.  </li></ul>
  32. 41. <ul><li>Sparked customer curiosity with teaser Vids </li></ul><ul><li>Bloggers went CRAZY </li></ul><ul><li>Built up high user expectations </li></ul><ul><li>Consistent dialog: Twitter / Facebook </li></ul><ul><li>Worked with a network of local bloggers </li></ul>
  33. 42. <ul><li>World’s leading social network </li></ul><ul><li>4 Billion minutes spent on FB every day </li></ul><ul><li>50% Americans log in once a day </li></ul><ul><li>55.7% Females, 42.2% Males (single guys take note) </li></ul><ul><li>Facebook population growing at a phenomenal pace. </li></ul><ul><li>If Facebook were a country, it would be 8 th most populated pace in the world. </li></ul>
  34. 44. Fan Pages: Free public pages controlled by you, to an extent.
  35. 45. <ul><li>If you’re not searching, you don’t know what your missing. </li></ul><ul><li>Never expect people to find you/brand. Connect. </li></ul><ul><li>Invite people to visit your blog, Twitter, linkedin. </li></ul><ul><li>Your profile reflects you. Make it count. </li></ul><ul><li>Build your Fan Page early. Make it useful. </li></ul><ul><li>Be there, before your competitor is. </li></ul><ul><li>Facebook users are visual creatures. </li></ul><ul><ul><li>Enrich your status with images & video </li></ul></ul>
  36. 46. <ul><li>Hellotxt </li></ul><ul><li> </li></ul><ul><li>Save time managing your status update for all your social networks. </li></ul><ul><li>Hellotxt </li></ul><ul><li>FriendFeed </li></ul><ul><li>Filter out the noise and listen to your audience. </li></ul>
  37. 49. <ul><li>Promote your Meetup </li></ul><ul><li>Meet new people </li></ul><ul><li>Exchange contact info </li></ul><ul><li>Discuss Post meeting </li></ul><ul><li>Invite more people </li></ul>
  38. 50. <ul><li>Social Media Takes Time, Technology & People </li></ul><ul><li>It’s Not Free. </li></ul><ul><li>From ROI to ROV (Return on Value) </li></ul><ul><li>Gaining Readers </li></ul><ul><li>Followers, Comments, </li></ul><ul><li>Google Analytics A new best friend. </li></ul>
  39. 51. <ul><li>Social Networks Replaces Emails </li></ul><ul><li>Web Users are Mobilizing (Thanks iPhone) </li></ul><ul><li>Crowdsourcing Growing as Budgets Plummet </li></ul><ul><li>More Rich Media at a Higher Quality </li></ul>
  40. 52. Oren Todoros @OrenTodoros [email_address] THANK YOU !!